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Introduction to Blogging - Appreciation Talk
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Blogging ExperimentA Mind Boggling Experience
““BloggingBlogging is is
an an intellectuallyintellectually andand emotionallyemotionally overwhelmingoverwhelming
activityactivity””
Sharing the blogging experience
Do you have what it takes to blog?
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Outline
• Experiment Objective• Context Overview• Plan → Do → Check → Act• Qualities of a Respectable Blogger• How Do I Start Blogging?
For any questions, I’m at http://MyHomeTown.SG. Register as a member and we can discuss about blogging there. Have fun!
http://MyHomeTown.SG © 2008
Experiment Objective
• What makes a blog successful?Unique Visitors
Referrals
Visit Depth
Page Views
Number of Singaporean Visitors
CommentsVisit Depth
Building a Community
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Context Overview
BLOG
1 or Many Bloggers
Text Pictures Videos Widgets etc
BloggingEngine
Your Readers
Content Management WYSIWYG Editing Tag / Category Layout / Skins
RSS Feeds Web Analytics
Unique Visitors Page Views Referrals …
Manual Means Popular Forums Popular Blogs “Word of mouth”
Search Engines Google Yahoo
Meta Blog Aggregators MyHomeTown.sg Ping.sg / Tomorrow.sg Technorati MyBloglog
Social Networking Sites Slideshare.net Youtube Facebook …
Read, Analyse and Write
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Context Overview
• Let’s watch a short video clip on Youtube
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Experiment ResultsMonthly Statistics on Page Views
Month Jul 07 Aug 07 Sep 07 Oct 07 Nov 07 Dec 07 Jan 08
Pageview 239 4,603 11,102 13,520 10,362 9,405 7,954*
Entries 18 69 96 85 44 18 6*
* As of 25 Jan 08
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PLAN: Your Blog
• Ask Yourself– How much resources (time and money) do I have?– Who are my target readers?– Is there an objective to start a blog?
• What should I do first?– Read blogs (as well as comments)– Find out where are the popular social networking sites– Find a suitable blogging engine (know their limitation)
• Plan what to post– Text, Pictures, Videos and other widgets– Start researching for relevant materials!
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DO: Setup, Gather, Post & Market
• Learn to setup and manage blog (Demo)• Take pictures/videos and process them• Research and Post• Market the blog
– Register the blog at every likely social networking site
– Visit forums and post (signature links to blog)– Through friends and colleagues– Join Social Networking sites
(Add signatures, widgets)
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CHECK: Blog Results• How do people get to the Blog?• How many people come to the Blog and
number of pages viewed?• What are the topics they are interested in?• Which layout would increase page views?• What are the peak hours?• What do they comment on?• How to improve blog’s rank or popularity in
Bookmark Site/Blog Aggregator?• … etc.
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What did they click to enter?
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How Many Unique Visitorsand Page Views?
*28 Aug 2007 at 11:54pm *26 Jan 2008 at 10:48am
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Where were the Visitors from?
*28 Aug 2007 at 11:54pm *26 Jan 2008 at 10:48am
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See Who’s Online?* 27 Aug 2007 at 8:43pm
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Would Frequency of Posts affect the web analytics?
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Where did the Visitor go?Foreigner Example
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Where did the Visitor go?Singapore Example
Keyword search = “cedele”Using Google
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Appearing in Google SearchKeyword search = “kfc hotline”Using Google
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What do Visitors Comment on?Recent Examples
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At What Hours Would They Come?
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Rank and Popularity in Technorati.com
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Best Page Views Recorded
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Other ways to attract Visitors
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ACT: On the Results
• Find out why how visitors landed on the blog and try to repeat it with a similar entry
• Find alternatives when blog engines’ web analytics report is inadequate
• Understand your reader• Pace and vary the following:
– the styles and types of entries– the frequency of posting– the layout of the blog
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What it takes to be a respectable Blogger?
• Willingness to Share • Clear and concise web writing skills • Take and process good pictures• Blog/Comment responsibly • Practise Reciprocity• Time and Diligence to post regularly• Be knowledgeable; Read!
Demo using Wordpress.com, photobucket.com as an example
How Should I Start One?
BLOG or NOT TO BLOG?
YOU DECIDE!