Blogging & Online Visibility

The official Twitter hashtag for the event is #BlogCamp - please use when tweeting

@LeeSmallwood

o Content & SEO ...... using keywords

• What is SEO?

• off-page

• on-page

• ...today is about on-page

o Content & SEO ...... using keywords• the right words - what are your

readers searching for?

• google keyword tool, trends, search insights,

• where to put them

• meta description

• title, h1,

o Content & SEO ...... using keywords

o Content & SEO ...... using keywords

o Content & SEO ...... using keywords

o Content & SEO ...... using keywords

o What Makes a Good Headline

• If you have a lot of readers - you can be a little cryptic - and still get traffic

• If you don’t, important to ensure the keyword is in the headline - so it can help with visibility

• <KEYword Phrase> : A Title Goes Here

o Images & SEO

• See images as another doorway to your site: Google image search

• Rename images with Keyword in filename

• Use original images - where possible (generates more links)

• Use ‘Alt text’ to describe picture

o Categories vs. Tags

• Categories v important over time - will help you rank for ‘short tail keyword phrases’

• e.g. Parenting

o Categories vs. Tags

o Categories vs. Tags

• Phrase is v generic

• Should be broken up into more relevant topics that you write about

• parenting/teenagers

• parenting/terrible-twos

Driving Traffic to a Blog

•Using Twitter

•Don’t use full sentences in tweet. Finish with ‘...’ 23% increase in click through

•Capitilise Each First Letter: it stands out more

o Commenting on Other People’s Blogs• Why?

• 1. The person is likely to write a comment on your blog

• 2. More comments - increase search result position

• 3. Their readers are likely to ‘take a look’ at your blog - but comment needs to add value: not ‘Really nice blog’... etc etc

Integration

• Tweetmeme (Retweet button) all links from there are ‘dofollow’

• After a ‘site visit’ this is the next lowest level of engagement

Integration

• Facebook: Create a fanpage...

• Number of ‘likes’ are having an impact on search - and is the next lowest level of engagement

Integration

• YouTube: Create a channel

• Number of Views, Likes, Faves, Ratings really impacts search results - in google as well as YouTube

Blogging & Online Visibility

The official Twitter hashtag for the event is #BlogCamp

@LeeSmallwood