TOP  5  PERSONALIZATION  

TECHNIQUES  

                       

   

                       

         

Engagement  Nowadays, customers want to know more about your business, best practices and products. Through relevant and personalized content you can interact with your customers and start building a strong relationship. Some practices:

Company Blog

It is a great way to educate your customers about your products and updates. You need to write useful content and make it appealing. We take Coca-Cola as an example. The website is a blog itself, you can find a lot of news & articles - updated on a daily basis.

About Us

Give your customers a better understanding about your company. Promote your best practices, let them know who you are, what you do and how everything started.

Product Information

Provide relevant information about your products, such as material, origin or technical instructions. You can also complement it with a size guide: which can be helpful to avoid returns as well.

Scarosso

Starbucks

Coca Cola

                                 

                           

   Cross-­‐  and  Up-­‐Selling  Cross-­‐Selling  

These techniques enable a wider and deeper interaction with your webshop; by helping your customers to find the right products at the right time. Some practices:

Boost the experience Show premium brands or high-priced products to your customers by exposing other alternative items; which otherwise would not be considered.

Shopping assistant  

Become a personal Shopping assistant for your customers. Display other products that they might like or need. It is likely that users buy complementary products within the current purchase. This practice will bring the online experience closer to the offline store.

Pull & Bear

Zalando

                                           

             

Avoid  Cart  Abandonment  Prevent high bounce rates by approaching your customers with suitable messages before they leave your website. It is a good idea to give your clients some personal incentives to let them stay longer on your website. Some practices:

Free Shipping Policies  By enabling free shipping you will encourage your customers to come back, improving their shopping experience. You can create special discounts linked to the customers basket size; or gain free shipment if signing up for the newsletter.

VANS USA free delivery over $49

Save bag for later

Allow your customers to save their items at any moment, giving them the opportunity to complete the order at a later point in time.

ASOS

Make it easy

The easier, the better for the customers. Some suggestions: -­‐ Offer short and flexible delivery dates: avoid

problems within the process. -­‐ Provide several payment options: costumers

don´t want to feel limited or conditioned. -­‐ Provide premium services: in order to solve any

doubt as well as give technical support

                             

         

                   

Ballard Designs

Campaigns & Offers

Limited Offers

Show limited time offers to persuade your customers. It encourages users towards the purchase as they do not want to miss a deal.  

Price is one of the most important buying factor for your customers. Provide special discounts and unique offers, they will give your website a better perception. With the right campaign you can gain more clients as well as reinforce the relationship with the current ones. Some practices:

Seasonal effects

Depending on the date of the year, you can promote different products and adress different campaigns. Who needs an umbrella in the summer? But how many of us need one in the middle of the winter?

Vale Resort, Valentine’s Offer

Special deals The precious sales everyone is waiting for. By offering discounts among the year you can increase the satisfaction of your customer and the traffic on your site. Besides, it is a good way to output the overstock.

Uniqlo

                             

             

Geotargeting  It is an effective tool to personalize your customer’s experience. You can deliver different content based on several data such as city, zip code, country, IP address or other criteria. Some practices:

 

Store Locator

Display the stores that are closest to your customers. Provide additional details like openning hours or distance from the user’s location to the store .

Website Content

Cultures are different, so the content should be too. Change the appeal from one country to another, in line with the society, current news or campaigns. We take Nike as an example: the first image is the landing page from US; the second one from Australia. Although being the same brand, the content diverges.

NIKE USA

Zara Store Locator

NIKE Australia

   

                             

   

               

About  Shopboostr  Shopboostr uses big data and algorithms to help online retailers with the personalization of their customer journey. We help our clients to increase their conversion and decrease their bounce rate through a personalized customer interaction. Data analysis and machine learning algorithms are our key resources. Our technology is able to predict a customer behaviour in real-time; in order to target them with the right product and marketing incentives at the right time. Personalized Product Recommendations Personalized Marketing Incentives Behavioral User Segmentation Detailed Analytics If you want to know more about our product or work with us, feel free to contact us.

 

From Big Data to Personalization

Meet us

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+49 30 31478 725

info@shopboostr.de

BERLIN OFFICE