photographers

@alexandracopley

Hmmmmm……

S Short for web log. Blogs are a form of publishing. A blogger is someone who regularly uses a blog to publish content (text, photographs, illustrations or video) to the Internet.A blog is a personal online web space where users can write their thoughts and anything else they want.

What kind of blog you start depends on what your interests are

personalprofessional

guidetechnical

collaboration

It’s your blogYOU DECIDE

It’s fun and FREE!

WHY BLOG??Blogs offer photography buyers a chance to discover the personality behind the portfolio they are viewing. Many photographers have enhanced their careers using blogs to share valuable information. Blogging photographers also reap the benefits of SEO (search engine optimization), which makes it easier for photography buyers to find them.Blogs allow you to share your knowledge on a certain subject in order to inform and educate others, as well.

Which one??

There are three main types of blogging platforms:

• WordPress, Blogger and Typepad offer traditional, full-service long-form blogging platforms. These platforms are flexible and provide custom functionality.

• Tumblr and Posterous are designed for short-form blogging. They are commonly used for short posts, quick updates, and photography projects. Many bloggers working on 365 projects (posting a photograph a day for a year) use these platforms for their ease of use.

• Micro-blogging is very popular. The most widely known micro-blog platform is Twitter. Twitter is not designed for self-hosting and limits the blogger to 140 characters. Although it is a great platform to share your blog posts, it is not the answer to a photographer’s blogging needs.

The No. 1 rule when selecting a topic is to write what you are passionate about and what you know best. Don’t blog just because someone told you it would be a good idea.

remember the

No. 1 RULE

Blogging is all about individuals reaching out to other individuals. Having a blog has its own set of

advantages:Freedom

of expression

new business

seo networking

advertising platform

Remember, whatever the look, style and content found on your blog is a reflection of you and your company

What is your brand?

A blog hosted by a blog service would look like this: http://yourname.wordpress.com or http://yourname.blogspot.com

A self-hosted blog (HTML) would look like this: http://www.yourblogname.com or http://blog.yourwebsite.com

Customize blog template

Most blog platforms supply basic themes from which to choose. Many are customizable if you know a little HTML. If you know a lot of HTML and CSS, you can

create your own theme. Search Google for themes designed for the platform you are using for additional options.

Hiring a designer might be your best bet, especially if you want to keep the look of

your blog consistent with your main website.Here are some theme resources for the photographer:

graphpaperpress.com — WordPress www.madebymadeline.com — Blogger

BLOG CONTENT• 1. create a style that is consistent with your branding

• 2. establish an open, credible tone

• 3. schedule weekly updating of blog - ideally, a few times a week;

• 4. include weblinks of other website and blogs;

• 5. blog post should be in the "first person;

• 6. focus on the business blog objective; and

• 7. maintain an honest, engaging conversational quality.

UPDATE REGULARLY

YOUR BLOG IS MEANT TO BLUR THE LINES BETWEEN PROFESSIONAL AND PERSONAL (IN MOST CASES) USING THE PLATFORM TO EXPRESS YOURSELF AND FURTHER DETAILS ABOUT YOUR PHOTOGRAPHY (who, what, when, where , why)

SEO or search engine optimization is a natural benefit of blogging (unlike a stagnant website) Regularly updated, key

word-rich information is like candy to search engine spiders. The more you blog and share high-quality information, the better the

SEO results and the more traffic to your sites.

Make it easy for readers to share your posts. Twitter, Facebook, and other social media

buttons are important so visitors can deliver your posts to their favorite social media

platform

there are LOTS of buttons

sharing is caring

ROI- return on investment

BLOG WHAT YOU LOVE

LOVE WHAT YOU BLOG

/alexandracopley

/alexandracopley

www.alexandracopley.com