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Bluetooth Marketing
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S. Ömer Ekinci
• Keep in touchlinkedin.com/in/omerekinci Friendfeed.com/omerekinciTwitter.com/omerekinci
Vodera
• What is the Vodera?– Bluetooth Marketing Company– Technology supplier for brands &
agencies– Has a young productive and
creative team
Location based marketing• Sending some contents with a
proximity system (Bluetooth, WiFi etc.) when the target audience are in a short range. (about 300 metersquare with Bluetooth)
• Sending some coupons and encourage them for shopping
• Sending informations about your products (For example in the Cinema, Movie fragments.)
Location based marketing• An outdoor Bluetooth Marketing project
Advantages of
Start to Bluetooth Marketing• We have a technology for Bluetooth marketing which
supports 21 cellphones simultaneus connection.• This Bluetooth Server can work dual and interactive.
Content 2 Customer and content 2 server
Start to Bluetooth Marketing
• We developed both of them–TECHNOLOGY –IDEAS
What kind of projects
• Activities –Scenario
• You have an activity for your brand• You need to provide that: Your guests (and in real your target audiance)
must remember your MESSAGE after one day, one month and 6 months • But in real, they forget it in one week
Do you agree with me?
What kind of projects
• Activities –Scenario• Dont forget it ; your target audiance take lots of effects in
a daylife.• Billboard, TV ads, Web ads, SMS’s, shop showcases etc.• It’s impossible to remember all.
• You need to make your message in customer “PERMANENT”
What kind of projects
• Activities –Scenario•A statistics–%80 of people save Bluetooth messages»Why?
–They want to receive it by themselves!
What kind of projects
• Activities –Scenario•A statistics–%80 of people save Bluetooth messages»Why?
–They want to receive it by themselves!
What kind of projects
• Stores–Scenario• Sending product pocket-brochures via
Bluetooth.• Sending discount coupons• Sending company information• Sending the brand’s current ad movie
What kind of projects
• Exhibitions
What kind of projects • Billboards– Outdoor advertising is a strong way to reach to the customer– But the customers see hundreds of outdoor advertisements
in a day.– If you add Bluetooth to your outdoor billboard, it will
improve your campaing. – An example; creating an outdoor campaign for Blendax. You
are using a nice picture of a topmodel. It can be useful make your brand well-known. But its not enough for selling.
– ITS BLUETOOTH TIME!– Write “Open your bluetooth, take your discount coupon and
our advertisement movie”
What kind of projects
• Billboards
What kind of projects
• Now your campaign returns are countable!
• People who come with discount coupons will be counted by a software.
• And this return rates will show youroutdoor advertising’s returns.
What kind of projects
• Concerts – Concerts have a big group of people who came
for enjoying.– It will be easy to let them activate their bluetooth
if you send them enjoyable sponsored contents.– Like sponsor brand’s related products, free drink
coupons, singer’s songs as ringtone, singer’s photos as wallpaper. They all are valueable for them.
What kind of projects
• Concerts – Concerts have a big group of people who came
for enjoying.– It will be easy to let them activate their bluetooth
if you send them enjoyable sponsored contents.– Like sponsor brand’s related products, free drink
coupons, singer’s songs as ringtone, singer’s photos as wallpaper. They all are valueable for them.
What kind of projects
• Stadiums– Sport fans are the best Bluetooth receiver
because you can send all your advertisements which include their team’s content. –An important point : You must send contents
before beginning of the match and the half-time. Because nobody looks to their mobile phones.
Some photos
• Now we can look at the photos of our Bluetooth events
Some photos
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Bluetooth Marketing
•Avea için fikirler
Bluetooth Marketing
• Yeni reklam filmini Avea bayilerinde ilk önce ceplere göndermek
Bluetooth Marketing
• Tüm Açıkhava reklamlarında Bluetooth mecrasını standart olarak kullanmak (Fark yaratmak)
Bluetooth Marketing
• Sponsor olduğunuz mecralarda Avea reklam filmlerini cep telefonlarına göndermek
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