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Slides from our Marketing Masterclass
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Make sense of your marketing
Finding your way through the marketing maze
Business value = operational competence x marketing effectiveness
WHAT IS MARKETING?
Traditional marketing
The psychology of buying
Trus
tRelationship
Modern marketing
The psychology of buying
The buying cycle
The result
YOUR MARKETING ROADMAP
Marketing A-Z
Road Map
Building and engaging a relevant audience
Website
SEO/PPC
PR
Content strateg
y
Social media
CRM System
Existing data
Email marketin
g
‘Think like a publisher’
Email marketin
g Direct Engagemen
t
MAKING EMAIL MARKETING WORK
Marketing process and conversion funnel
OPEN FORUM
3 things to remember
1. Marketing is about winning and maintaining a customer's trust - nothing more, nothing less
2. Shouting won't work. Engaging and adding value will
3. Focus on outcomes, not outputs. The job of marketing is to produce results that impact the bottom line – it’s that simple.
Contacts
• Web: www.themarketingeye.com
• FB: www.facebook.com/themarketingeye
• Twitter: @themarketingeye
• LinkedIn: www.linkedin.com/in/neilaedwards
• E: [email protected]
• T: 01825 765617
• M: 07979 506676
