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Technology Landscape for
Meeting and Event Planners
Bridging the Meeting-Tech Gap
Corporate Meetings
ConferencesTrade Shows &
Marketing Events
2014 - eventuosity, LLC. 3
Training/Development
Programs
Incentive Programs &
Retreats
Festivals, Social &
Experiential Events
Why We Need To Innovate
2014 - eventuosity, LLC. 4
A planner’s job
ScheduleInvite or Staff
Set Budgets
Assign Tasks
Manage Documents Communicate Analyze & Report
Allocate Resources
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Challenges facing planners
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Do More
With Less
In A Shorter
Time Window
Contribute
Strategically
Projected increase in live event
attendance
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But with less budget
no change or a
decrease in
budget
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Longer Lead Times Shorter Lead Times
No Change
The new norm: Planning on the fly
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Ideal vs. Actual time to plan
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variance
between ideal
and actual
Aligning meetings to business strategy
CEOs:
How important
is it to consider
ROI when
planning an
event?
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Not Important
17%
Somewhat Important
19%Very
Important35%
Vitally Important
29%
Where Technology Meets
Meeting Planning (or doesn’t yet)
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A planner’s job - revisited
Create SchedulesAssign Staff
Set Budgets
Assign Tasks
Manage Documents Communicate Analyze
Allocate Resources
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The Event Tech Gap
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Are you in the Event Tech Gap?
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Meeting tech hasn’t focused on us...
Production,
Promotion, Logistics
Engagement,
Analysis, Conversion
Event Planning and Management
for the Planner
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$28.7
$29.6 $30.5
$31.9
$27.0
$28.0
$29.0
$30.0
$31.0
$32.0
$33.0
2013 2014 2015 2016
Bill
ion
s (U
SD)
Event Management Software Market Size
...Until Now!
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2014 - eventuosity, LLC.
“Event apps are making planners
better at their jobs.”
Evaluating Meeting Technology
and Securing Budget
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Applications for meeting technology
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Automate to
Improve Efficiency
Calculate and
Track ROI
Standardize and
Centralize
Meet Technology
Expectations
Improve Controls to
Mitigate Risk
Collaborate and
Inform
How to determine if it’s a planner’s tool
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Reduce planning
time
+
Optimize resources
+
Let me work more
strategically
+
Improve attendee or
staff experience
=
Event ROI
Vendors should have their ROI story straight
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Get a free trial with real data
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Look for cloud-based and mobile tools
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On the roadIn the office At the venue
Get buy-in from other event stakeholders
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Meeting
tech
Sales
CRM
Acctg
Expenses
Embed it into your meetings policy
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Find and share metrics (or a lack of)
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Some suggested tools and apps
Attendee
Management
Registration
Attendee
Engagement
Informational
and Marketing
Post-Event
Follow Up
E2E Planning
and Management
References
Active Network’s Event Trends (2013)
Active Network “The Connected Event” (2013)
AMEX Global Meetings and Events Forecast (2014)
AMEX Global Meetings and Events Forecast (2015)
Frost & Sullivan Global Event Management SW Market Report (Nov.
2013)
Guidebook’s State of Mobile Event Technology Annual Report (Oct.
2014)
IML Event Industry Global Market Research (Dec. 2013)
MPI Meetings Outlook (Winter 2014)
MPI Meetings Outlook (Spring 2014)
MPI NJ “OnSite” (Sept./Oct. 2014)
2014 - eventuosity, LLC. 29
www.eventuosity.com
Justin Panzer, Founder & CEO
+1 (443) 538-6465
3220 Market Street, Suite 369
Philadelphia, PA 19104
@eventuosity eventuosityapp
+EventuosityApp
/company/eventuosity
/user/eventuosity