Technology Landscape for

Meeting and Event Planners

Bridging the Meeting-Tech Gap

Corporate Meetings

ConferencesTrade Shows &

Marketing Events

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Training/Development

Programs

Incentive Programs &

Retreats

Festivals, Social &

Experiential Events

Why We Need To Innovate

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A planner’s job

ScheduleInvite or Staff

Set Budgets

Assign Tasks

Manage Documents Communicate Analyze & Report

Allocate Resources

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Challenges facing planners

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Do More

With Less

In A Shorter

Time Window

Contribute

Strategically

Projected increase in live event

attendance

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But with less budget

no change or a

decrease in

budget

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Longer Lead Times Shorter Lead Times

No Change

The new norm: Planning on the fly

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Ideal vs. Actual time to plan

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variance

between ideal

and actual

Aligning meetings to business strategy

CEOs:

How important

is it to consider

ROI when

planning an

event?

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Not Important

17%

Somewhat Important

19%Very

Important35%

Vitally Important

29%

Where Technology Meets

Meeting Planning (or doesn’t yet)

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A planner’s job - revisited

Create SchedulesAssign Staff

Set Budgets

Assign Tasks

Manage Documents Communicate Analyze

Allocate Resources

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The Event Tech Gap

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Are you in the Event Tech Gap?

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Meeting tech hasn’t focused on us...

Production,

Promotion, Logistics

Engagement,

Analysis, Conversion

Event Planning and Management

for the Planner

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$28.7

$29.6 $30.5

$31.9

$27.0

$28.0

$29.0

$30.0

$31.0

$32.0

$33.0

2013 2014 2015 2016

Bill

ion

s (U

SD)

Event Management Software Market Size

...Until Now!

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“Event apps are making planners

better at their jobs.”

Evaluating Meeting Technology

and Securing Budget

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Applications for meeting technology

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Automate to

Improve Efficiency

Calculate and

Track ROI

Standardize and

Centralize

Meet Technology

Expectations

Improve Controls to

Mitigate Risk

Collaborate and

Inform

How to determine if it’s a planner’s tool

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Reduce planning

time

+

Optimize resources

+

Let me work more

strategically

+

Improve attendee or

staff experience

=

Event ROI

Vendors should have their ROI story straight

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Get a free trial with real data

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Look for cloud-based and mobile tools

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On the roadIn the office At the venue

Get buy-in from other event stakeholders

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Meeting

tech

Sales

CRM

Acctg

Expenses

Embed it into your meetings policy

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Find and share metrics (or a lack of)

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Some suggested tools and apps

Attendee

Management

Registration

Attendee

Engagement

Informational

and Marketing

Post-Event

Follow Up

E2E Planning

and Management

References

Active Network’s Event Trends (2013)

Active Network “The Connected Event” (2013)

AMEX Global Meetings and Events Forecast (2014)

AMEX Global Meetings and Events Forecast (2015)

Frost & Sullivan Global Event Management SW Market Report (Nov.

2013)

Guidebook’s State of Mobile Event Technology Annual Report (Oct.

2014)

IML Event Industry Global Market Research (Dec. 2013)

MPI Meetings Outlook (Winter 2014)

MPI Meetings Outlook (Spring 2014)

MPI NJ “OnSite” (Sept./Oct. 2014)

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www.eventuosity.com

Justin Panzer, Founder & CEO

+1 (443) 538-6465

justin.panzer@eventuosity.com

3220 Market Street, Suite 369

Philadelphia, PA 19104

@eventuosity eventuosityapp

+EventuosityApp

/company/eventuosity

/user/eventuosity