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I start with a question: "Who's using your API?" The single, most important thing you want to understand about your API is how you can generate revenue from it. It all depends on who are your customers and how they can obtain value through your API. We'll go through several examples of what can be done to deliver that value directly to your customers.
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http://www.flickr.com/photos/fhmira/5019343521/
31st May 2013Bruno Pedro
Bridging the Gapbetween APIs and Customers
Bruno PedroWeb and Cloud Computing Technologist. CTO of Nubera, the company behind GetApp and CloudWork, editor of APIUX.com.
http://brunopedro.com/
Who are your customers?
Customer = developer
Customer = developer
Customer = developer
Customer = developer?
Who’s the customer?
Companies that survive are the ones that are obsessed with customer experience.
—Jeff Lawson, CEO twilio
Your API
10011010010010000011010010110100
Your customers
features
developers
applications
Traditional API distribution channel
Your API
10011010010010000011010010110100
Customer experience
Traditional API distribution channel
Functionality
Reliability
Usability
Proficiency
Creativity
what happens whenthings don’t work?
is it working asyou imagined?
how customersperceive it?
are your customersempowered?
can it be usedin unexpected ways?
Your customer experience is controlled by someone else!
Alternatives?• Customers pay for solutions
• APIs work better together
• Offer ready-to-use integrations
Engage your customer:don’t say API, say Capability.
—Laura Merling, AT&T
Your API
10011010010010000011010010110100
integrations
Integrations• Business analysis
Integrations• Integration development
Integrations• Marketing through traditional channels
Your API
10011010010010000011010010110100
features
developers
applications
integrations
self-service catalog
Your customers
Multiple API distribution channels
Benefits• Multiple distribution channels
• Co-marketing with other app vendors
• Overall better customer experience!
So, who are your customers?
How do you reach them?
http://www.flickr.com/photos/fhmira/5019343521/
31st May 2013Bruno Pedro
Bridging the Gapbetween APIs and Customers
