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Will Morgenweck VP, Product Management @DNNCorp | @wmorgenweck BUILD ENGAGING DIGITAL EXPERIENCES ON DNN

Build Engaging Digital Experiences on DNN

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Will Morgenweck

VP, Product Management

@DNNCorp | @wmorgenweck

BUILD ENGAGING DIGITAL EXPERIENCES ON DNN

Visuals & Interactions

• Great design is critical.

• Visuals must serve a purpose.

• Appealing to the audience.

• Take advantage of every pixel.

• Interactions should add value.

• Be creative!

Demo Links

http://dnn.ly/liveslider

http://dnn.ly/dnneasyrotator

http://dnn.ly/theme033

Content Delivery

• Must be fast!

• Must be relevant.

• Efficient for every device.

• Be aware of your audience demographics.

• Be creative!

Demo Links

http://dnn.ly/dnnpageflip

http://dnn.ly/dnnliveimage

http://dnn.ly/dnnsidebar

Information Capture

• Must earn trust or show value before asking.

• Keep it simple.

• Make it give and take.

• Be creative!

Demo Links

http://dnn.ly/liveforms

http://dnn.ly/dnnmailchip

Personalization

• Plan your content strategy.

• Determine what should be personalized.

• Make sure the personalized content has added value.

• Analytics are critical to measure effectiveness.

Demo Links

http://dnn.ly/evoqpersonalization

Measurement & Analytics

• You will need to do more than just enable Google Analytics.

• Learn about Campaigns, Conversions and Goals.

• Learn to tag URLs and other site events.

Demo Links

http://dnn.ly/mydnnstats

http://dnn.ly/evoqanalytics

http://dnn.ly/ga-link-builder

Summary

• Define the visitor experience for your website.

› What should visitors be able to do?

› What should they be able accomplish?

› How should your website make them feel?

• Know your visitors and how they browse your website.

› Performance by geography.

› Performance by device.

› Ensure relevance.

• Track and Measure

› Make sure your website can track engagement.

› Leverage Google Analytics.

› Define your metrics and goals.

• Be Creative!