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→ Segmentation and optimization is not “set it and forget it”→ Build a “personalization-first” culture to drive ongoing digital

engagement → Constantly refine your strategy→ Learn from the insights; create lifelong relationship with customer→ Think ahead – future proof for new channels, new tools that you

don’t know about yet

→ Different marketing roles use different tools:→ Digital marketing (CMS + Demandbase)→ Demand gen marketing (Marketo)→ Content marketing (CMS)→ Product marketing (SFDC)

→ Need to unlock the data from these silos and leverage it to build a unified customer profile

→ Personalization technology can build this customer profile automatically: fosters better visibility, consistency, and alignment

→ Allows team to be insight-driven around shared data

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Web Visitor69.38.209.30ENTERPRISE

SAN JOSE, CA

PROSPECT

IT/TECHNICAL

DID: X3249D12

10 Billion+ impressions

4 Billion+ IP addresses

2 Billion+ website visits

1 Million+ conversions

EACH MONTH:

Advertising Account-Based RTB

PersonalizationCMS, A/B Testing

ConversionMAS, CRM, Chat

Measurement Analytics, Perf. Manager

Data & Audience Management

Real-Time Identification Engine

Technology companies

know:data is a valuable asset.

→→→→→→

69.38.209.30Web Visitor

Welcome to our website

BIZGROUPWe have solutions for Financial Institutions,

learn more here »

BIZGROUP

Patented tech for mapping IP address to company

Network effect of 1 billion monthly interactions on

biggest B2B websites

Company data from several providers + years of

hands-on work

Aggregation of multiple IP address sources

69.38.209.30

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Demandbase identifies your formerly anonymous web traffic and passes that

information to Acquia Lift. The Unified Visitor Profile created by Lift is augmented by the Demandbase attributes for use in creating

personalized digital experiences.

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→ High trafficked pages (homepage, key landing pages)→ Messaging to verticals/industries that are visiting your

site (demandbase analytics)→ Have assets or places to send them that convert.

Our homepage looking at demandbase Industry

Visitor Lands on Homepage

Do they match a vertical?

Yes

No

Have they been here before and filled in a form?

Show default banners

Yes

No

Show vertical banner with new asset

Show vertical banner with campaign messaging