Build your own Cloud

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IBM Cloud: Think it. Build it. Tap into it.

© 2013 IBM Corporation

Build your own Cloud & Infrastructure Matters

Subram Natarajan, Technical Sales Executive, Systems & Technology Group

Dr. Rajendra Gupta, Executive Architect, IBM Software Group

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Think it.Strategize how to use cloud to drive revenue growth and efficiencies.

Build it.Build and run your private or hybrid cloud.

Tap into it.Utilize cloud services delivered from IBM SmartCloud.

You need a partner that’s helped tens of thousands of clients to…..

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Private Cloud & IT

Benefits:• Fully customizable• Robust management• Secure by design

Best of both worlds. Better outcomes.

Maximize return on existing IT investments

Match workloads to best-fit infrastructure

Hit the right balance of risk to speed

Meet seasonal capacity without CapEx

Add new capabilities quickly

Benefits:• Low entry cost• Pay-per-use• Highly elastic

Dynamic Hybrid

Public Cloud

Hybrid Cloud+

Not Public or Private. Dynamic Hybrid is the future

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Are you building the right CLOUD?

What’s the best infrastructure for my cloud?

How do I manage & secure my hybrid environment?

How do I maintain choice and flexibility?

How do I rapidly deploy & operate my cloud?

Build it.Build and run your private or hybrid cloud.

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As they struggle to become more agile, IT leaders know there can be no compromise on business operations.

Clients experience a rich, interactive experience, increasing revenue and user satisfaction.

To lead, organizations must improve the economics of IT through efficiency.

New client services can be rapidly developed while operational costs decrease.

In response, they are looking to cloud to take advantage of advanced technologies and enable new business outcomes.

A cost-competitive, highly responsive solution is quickly brought to the marketplace.

Responsiveness Matters

Efficiency Matters

Resiliency Matters

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Efficiency Matters

Infrastructure must be consolidated, virtualized, and optimized and managed more effectively and simply

IBM offers industry leading capabilities to improve the economics of IT

Cross Platform virtualization and management across multiple hypervisors and platforms

Repeatable and deployable patterns of expertise

Built on open standards, including Open Stack, for unparalleled interoperability

Integrated management of physical and virtual infrastructures

55%lower TCO vs. distributed

systems

80%reduction in

cloud application deployment times, while

lowering operations costs

by 30%

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Resiliency Matters

Infrastructure must dynamically scale up and down, be available 24x7, enable continuous workload optimization and be secure

IBM offers industry leading capabilities to seamlessly meet business requirements

Near linear scalability and scalable resource management

Ability to predict and mitigate failure through the stack

On/Off Capacity on Demand

Robust security and compliance tools

100%utilization without

performance degradation

10xless reported

security complaints than VMware

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Responsiveness Matters

Infrastructure must be deeply integrated across compute, storage and networking.

IBM offers industry leading capabilities to seamlessly meet business requirements

Integrated systems management and cloud-enabling technologies across choice of hypervisors and OS

Self-service, automated provisioning

Standardization and automation of cloud services through a flexible orchestration engine and a self-service portal

Integration tools to integrate public and on premise applications quickly and simply

Single view of files, across all sites regardless of their physical location

30 seconds

self-service capabilities to provision storage

servers

months to weeksreduce time to market

for new services

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Building on the experience of thousands of client engagements, IBM offers unique infrastructure capabilities to rapidly create value

Enterprise Private and Hybrid

Consolidate all workloads

- Power Solution Editions for AIX, i, Linux

- Linux on System z

Automate Cloud and Enable Hybrid with SDE

- SmartCloud Entry with OpenStack

- Platform Computing and GPFS

- Platform Computing Cloud Services

Optimize Storage for Cloud Delivery

- XIV for Cloud

- Grid Scale File Storage Systems

Speed Deployment and Simplify Management

- PureFlex and PureApplication System

Cloud Service Providers

Differentiate Services with Power or z and Linux

- Power Solution Edition for SPs

- Cloud Management Suite for System z

Deliver Big Data / Analytics Services

- Platform Computing and GPFS

- Platform Computing Cloud Services

Deliver highly scalable Storage Services

- XIV for Cloud

- Grid Scale File Storage Systems

Enable Low Cost / High Scale Clouds

- OpenPower

- NeXtScale

Speed Deployment of Cloud Services

- PureFlex MSP Editions

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Speed & Agilityto capture value from new

workloads

Economic Advantages that scale to meet business needs

Security to protect critical systems and data

2X performance vs x861

Built-in Encrypt / decrypt engine

Price for performance advantages to scale out as your business grows and confidently move more data applications to the cloud

New Power Systems Scale-out servers deliver superior economics & security for the cloud

Utilization outperforming industry standards

65% Guaranteedvs. industry average of 30–40%

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58% Lower costs of

acquisition2

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Estimated >95% x86/Linux applications written in C/C++ will require no source code change, only a recompile

Fostering open innovation for cloud based applications with Ubuntu and Power Systems

Moving Linux apps to Power has never been easier

Well-written Java applications written in scripting or interpretive languages will run as is

>95%Require no source code change

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+

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Software Defined Storage Stack

IBM Enterprise StorageDS8000, XiV, SVC, V7K, V7KU…

CommodityStorage

Non-IBM Enterprise Storage(EMC Symmetrix, Hitachi, HP,Netapp…)

TPC ISSM TSM FCM

IBM Public Cloud, Private CloudAmazon S3, MS Azure

OpenStack Cinder

OpenStack Device Driver TPC Driver GPFS Driver

OpenStack OpenSource Driver(Management of IBM Devices)

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OpenStack Driver enabling IBM productsto play in open ecosystems advantagingIBM stack with analytics

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OpenStack GPFS DriverGPFS on Enterprise Storage3

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OpenStack GPFS DriverGPFS on Commodity Storage4

IBMConnections SCE+

HadoopAnalytics

SCE

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OpenStack Cinder support in XIV

eBay marketplace economy of scale:• Billions of page views/day, billions of database calls/day• PB’s of storage

eBay need: • Fully automated storage for private iSCSI cloud computing environment that runs high

performance databases on large number of VMs

Why IBM solution: • XIV Gen3 R3.2 storage systems with 10Gb iSCSI connectivity • Storage provisioning is automated by OpenStack via Cinder driver• Combination of XIV’s grid architecture and OpenStack enabling storage management

automation

– When VMs are provisioned on eBay’s cloud, volumes are automatically created by XIV OpenStack Cinder driver and mapped to the VMs

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Enterprises are looking for dependable, scalable, flexible, resilient hardware and software on which to build their cloud

IBM delivers Rapid access to a security-rich, enterprise-class, virtual systems platform environment Highest levels of resource sharing, I/O bandwidth, and system availability Add hardware resources to an already running system with little to no disruption Consistent performance on a scalable server and storage platform Achieve nearly 100% utilization of system resources nearly 100% of the time Combine management functions into a single virtualization management tool

across platforms Industry-leading Reliability, Availability and Serviceability

YTP03213-USEN-01

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Build It

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Virtualized

Deployed

Optimized

Enhanced

Monetized

Cloud Enabled Data Center Capability Maturity Model – CCRA Pattern

Standardised ServicesService CatalogSimple ProvisioningUsage Metering

Deployed

GovernancePatch ManagementBackup & RestoreMonitoring

Optimised

Service orchestrationPattern based deploymentDeep data centre integrationHybrid cloud integration

Enhanced

Cloud storefrontIaaS / PaaS integrationOSS/BSS integrationFull cycle billing

Monetized

Virtualised

Current State AssessmentNeed to progress maturity to the rightFor IaaS and PaaS services.

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Cloud Enabled Data Centre

Infrastructureas a Service

Think it. Build it. Tap into it.

Public. Private. Dynamic Hybrid.

Simple infrastructure as a Service

VM provisioning & On-boarding

Cloud Management

Role & Authentication Management

VM Image Construction

Image Management

Usage metering,

accounting & chargeback

Advanced infrastructure as a Service

Storage Provisioning &

Automation Management

Network Provisioning & Automation Management

Services Orchestration

Hybrid CloudIntegration

Advanced security( identity and access, security information and events mgmt)

Managed infrastructure as a Service

Virtualised Infrastructure

Monitoring

Capacity Management and Planning

Event Management

Patch Management

Endpoint Compliance & Management

Backup & Restore

Process Optimized with ITIL infrastructure as a Service

Problem & Incident

Management

IT Asset Management

License Management

Change & Configuration Management

Service Desk

Release Management

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Cloud Enabled Data Centre

Infrastructureas a Service

Think it. Build it. Tap into it.

Public. Private. Dynamic Hybrid.

Simple infrastructure as a Service

VM provisioning & On-boarding

Cloud Management

Role & Authentication Management

VM Image Construction

Image Management

Usage metering,

accounting & chargeback

Advanced infrastructure as a Service

Storage Provisioning &

Automation Management

Network Provisioning & Automation Management

Services Orchestration

Hybrid CloudIntegration

Advanced security( identity and access, security information and events mgmt)

Managed infrastructure as a Service

Virtualised Infrastructure

Monitoring

Capacity Management and Planning

Event Management

Patch Management

Endpoint Compliance & Management

Backup & Restore

Process Optimized with ITIL infrastructure as a Service

Problem & Incident

Management

IT Asset Management

License Management

Change & Configuration Management

Service Desk

Release Management

SCCM

TSMIBM Endpoint MgtOmniBus

SmartCloud Orchestrator


SmartCloud Control Desk

Open Stack

Smart Cloud Monitoring

SmartCloud Analytics Predictive Insights

SmartCloudVirtual

StorageCentre

Tivoli Identity Manager

Tivoli Identity Manager

Qradar Log Manager

Qradar Log Manager

Security Network Intrusion prevention

Security Network Intrusion prevention

Virtual Server Protection for VMware

Virtual Server Protection for VMware

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07/29/13

Platform as a Service Technologies

Infrastructure as a Service Technologies

InfrastructurePlatform

Usage and Accounting

Availability and Performance

Managementand

Administration

Security and Compliance

Application

Lifecycle

Application Resources

Application Environment

s

Application Management

Integration

Foundation OPTIMIZEOPTIMIZE

ORCHESTRATE ORCHESTRATE

AUTOMATEAUTOMATE

Build Private Cloud with Enterprise Capability

SmartCloud Provisioning

Automated provisioning designed for cloud with parallel scalability and integrated fault tolerance

Advanced image lifecycle management and analytics

IBM Workload Deployer

Standardized middleware and application deployments

SmartCloud Entry

Basic cloud functions including intuitive self service interface, administration, and infrastructure management designed for cloud

AUTOMATE AUTOMATE

IBM SmartCloud Orchestrator

Advanced cloud delivery including service orchestration, runbook automation, monitoring, usage and accounting

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What is IBM SmartCloud Orchestrator?

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An open and scalable cloud platform

An easy to use orchestrator for cloud service automation

A rich set of ready to use automation packages

A marketplace for automation packages sharing and re-use

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Orchestration Engine

Network Domain

Storage Domain

IT ManagementMonitoring

DomainData

Availability Domain

Compute Domain

Monitoring

Lifecycle Management

Service Desk

Storage Domain

Change Management

Provision Pattern

Network Domain

Workload Orchestration Workload aware placement, optimization and operation

Resource OrchestrationOnboard, provision,

manage CPU, Storage and Network

Service OrchestrationManage the lifecycle of business

applications

DBAppWeb

Managing all Datacenter domains together, not in silos…

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Governance & Orchestration Services:

• Eases coordination of complex tasks and work-lflows, leveraging existing skills, processes and technology artifacts

• Support of OSLC from OASIS

Platform Services:

• Simplifies deployment and lifecycle management of middleware and application patterns

• Support of TOSCA from OASIS

Infrastructure Services:

• Highly flexible, scalable infrastructure on heterogeneous resources

• Built on OpenStack

Extensibility:

• Plug and play operational service management integration

• Development tooling integration

• Pre-built images, patterns, process / configuration automation

Orchestration Services

Platform Level Services

Ope

ratio

nal E

xten

sion

s (A

PIs

)

Infrastructure Level Services Dev

elop

men

t E

xten

sion

s (T

oolin

g)

(Image Lifecycle Mgmt) (Pattern Services)

(Provisioning, configuration, resource allocation, security, metering, etc.)

Cloud Resources

Storage Compute Network

Common Cloud Management Services

IBM

Ad

ded

Valu

e

An Open Cloud Management Platform

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What is IBM SmartCloud Monitoring?

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IBM SmartCloud MonitoringContinuous Monitoring & Optimization of your infrastructure is a key to experience continuous ROI.

Continuous Monitoring

Health dashboards to provide an instant, consolidated glimpse into cloud health

Topology views of the key interrelated components of the cloud

Reports on the health trends of cloud components and workloads, powered by Cognos®

Continuous Optimization

What-If capacity planning scenarios

Policy-Based optimization to put workloads where they’ll perform best, not just where they’ll fit

Performance Analytics for right-sizing of virtual machines

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Highlights

VMware Capacity Analytics

• Intuitive 5 step wizard• Uses remote data gathered from VMware• Provides individual and cluster level recommendations

with potential cost savings!

PowerVM Capacity Analytics

• Provides insight into mission critical IBM Power utilization• Uses the same 5 step process as VMware• Able to size AIX, Linux, and i5 LPARs

Common User Interface

• Common UI allows integration to guest OS• Integrated reporting as well as capacity planning

Virtualized Capacity Planning with IBM SmartCloud Monitoring

Integrated UIIntegrated UI

Expense Reduction Report

Expense Reduction Report

5 Step Process5 Step Process

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Actively Manage the Cost of Your Environment

ROI Calculator to maximize savings!

Out of the Box Reporting– Resources Available– Historical Utilization– Predictive Utilization

Best fit based on detailed System Benchmarking

Rip the cost out of your Virtualized environment and Intelligently Manage Your Future Usage Optimized VMware Environment

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VMware Capacity Optimization

Expense Reduction Report Cost Savings Enlarged

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Closing Summary

Everyone is thinking about Cloud or doing Cloud, its no longer an “if”!

We have strong portfolio, leadership insight, architectural know-how.

Listen to the customer needs, align their business pains to our solutions.

Be clear on whether the customer wants to be a Cloud provider or Consumer.

Leverage the CCRA as a way to communicate IBM’s expertise and insight.

Present a single IBM face in front of the customer.

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Questions?