Shevy Magen – IS Associates, Spring Meeting Chair

April 2015

CREATING A CULTURE OF DIGITAL DISRUPTION:New Business Model Insights, Enterprise Innovation, & Outcomes That Matter

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The Digital Torrent; Our World Is Changing

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Source: UCI Road To Reinvention

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More Data Created Last Year Than In The Past 5000 Years:

Information Will Grow 50-Fold By The Year 2020

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Source: CES Cisco

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The Polar Shift: Digitalization Takes Center Stage

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2

ITIT IT - Technology Strategies

S ocial Media

M obile Computing

A nalytics & Big Data

C loud Services

IT - Business Strategies

Growth & Productivity Opportunities 1

New Business Models2

Security & Regulatory Compliance

Globalization

This transformation will disrupt the status quo and challenge many aspects of the way businesses have

historically operated.

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Born Digital Organizations Are Disrupting Traditional

Business Models

Innovations

Online transactions

and behavioral

targeting to

individual customers

Car service and

e-payments

through mobile and

GPS technology

Digital distribution

of TV and movies

on subscription

basis

Online

marketplace for

accommodation

reservations

Under

Threat

Traditional

consumer

goods retail

industry

Cab and

public

transport

industry

Media

companies

Hotel /

hospitality

industry

The digital narrative and its ramifications is creating winners and losers across all industries and

geographies.

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. . . From Two Giants Amongst Us

“Sometimes it is the people who no one

imagines anything of . . . who do the things that

no one can imagine.” Alan Turing

“Here’s to the crazy ones, the misfits, the

rebels, the troublemakers, the round pegs in the

square holes - the ones who see things

differently . . . they’re not fond of rules and they

have no respect for the status quo, you can quote

them, disagree with them, glorify or vilify them,

about the only thing you can’t do is ignore them

because they change things, they push the human

race forward, while some may see them as the

crazy ones, we see genius, because the people

who are crazy enough to think they can change the

world are the ones who do.” Steve Jobs

Some Perspectives To Share . . .

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Putting A Dent In The Universe . . . Steve Jobs (11:17 – 12:18)

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Today’s Speakers & Top Senior Enterprise Executives

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Micha Jakub - Senior Director, Advisor Relations3

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Micha Jakub - Senior Director, Advisor Relations7

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Shevy Magen -Senior Director, Advisor Relations

Bill Miller -Senior Vice President, Chief Information Officer

Randi Levin -Chief Information Officer

Mark Middlebrook -Senior Vice President, Interactive Marketing

Trent Johnson -Partner, Client Service

John Williams -Senior Vice President, Platform Operations

Frank Palase -Senior Vice President, Strategy & Innovation

Rick Hopfer -Chief Information Officer

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Our Journey: Creating A Culture Of Digital Disruption

3) Getting Digitalization Started:

DIRECTV’s Best-Practices For Building A Digital Strategy & A Culture of Digital Disruption

2) Being Born Digital & Embracing Digital Disruption:

Insight Into TrueCar's Innovative New Business Model & Car Buying Platform

1) Enterprise Leadership Panel –Senior Executive Perspectives:Inventorying the Barriers to Enterprise Digital Disruption

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Contact Information

We are committed to Relationships Beyond the Contract . . . !

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Thank You!