BUILDING A SUCCESFUL STARTUPTytus Cytowski,

Managing Partner

GEEK GIRLS CARROTSSEATTLE, WASHINGTON

September 10, 2014

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TYTUS CYTOWSKI

Attorney at Law

EDUCATION

• HARVARD LAW SCHOOL (LLM)• WARSAW UNIVERSITY (JD)

EXPERIENCE

• STARTUPS• VENTURE FINANCING• LICENSING

ADVISOR

• STARTUP WISEGUYS (Estonia)TRACTION TRIBE (Hungary)

• DEFY VENTURES (NYC)

3CYTOWSKI LLC

Disclaimers

Any US federal tax advice contained in this presentation is not intended to be used, and cannot be used, to avoid penalties under the Internal Revenue Code or to promote, market or recommend any transaction or matter addressed herein.

This material is for informational purposes only and do not constitute advertising, a solicitation, or legal advice and should not be construed as legal advice for any purpose whatsoever.

Information contained herein is not intended to create, and receipt thereof does not constitute formation of, an attorney-client relationship.

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DON’T BUILD A STARTUP!!

WHY?

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SEARCH OF BUSINESS MODEL & CUSTOMERS!!!!

STARTUP IS A TEMPORARY ORGANIZATION IN…

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-PERSONAL DIRECTORY - SOCIAL NETWORK- DATING APP- PHOTO SHARING- EMAIL/TEXTING- NEWS, GAMES, ETC.

EXAMPLE

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BUILD A COMPANY*

*STARTUP ≠ NOT SMALLER COMPANY

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HOW DO YOU BUILD?

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1. CONCEPTSEED

2.PRODUCTDEV

ALPHA/BETATEST

4.LAUNCH/1ST SHIP

3.

OLD BUILDING PROCESS

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1. $$$

&

ENGINEERING

2.STAFF MARKETING

SALES

4.DEPARTMENTS

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OLD BUILDING PROCESS – PROBLEMS

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2. CUSTOMER VALIDATION

1. CUSTOMERDISCOVERY

3.CUSTOMER CREATION

4. COMPANY BUILDING

NEW BUILDING PROCESS

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2. LEARN1. BUILD 3. MEASURE

LEAN BUILDING

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2. LEARN1. BUILD 3. MEASURE

IDEAS

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BUILD HUMAN PRODUCTS & COMPANIES

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IDEAS*

* DRIVE INNOVATION

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LISTEN

FOCUS ON THE LAST CHAPTER*

*LAST CHAPTER = NEW MARKETS, VECTORS, OPPS

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GET OUT OF THE BUILDING

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HAPPY CUSTOMERS = EARLY EVANGELISTS

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BUILD PRODUCT….

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PEOPLE WANT

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REALIZE THEY NEED PRODUCT

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GROWTH METRICS

24STICKYNESS

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VIRALITY

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ACQUISTION COSTS ARE LESS THAN CUSTOMER LIFETIME VALUE

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CONNECT WITH CUSTOMERS

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NO SET RULES IN BUILDING*

*EVERYBODY HAS AN OPINION

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NOT A LIFESTYLE

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THANK YOU!

WWW.CYTLAW.COM

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DON’T BE A STRANGER!

@tcytowski

@CYTOWSKILLC

www.facebook/cytowskillc