Serena Ehrlichwww.mogreet.com

Tweet me at @serena

Building and Protecting Your Online Reputation

Key Definitions

What is Social Media: Old school, guerilla marketing using new tools

What is an online reputation: The way the world perceives you, your salon and your stylists (regardless of truth)

Why Should You Care?

YOUR clientele is online, sharing with their friendsYOUR clientele’s friends are your top prospects … worst enemiesEvery day, someone gets mad about somethingBad news travels fastTAKE CONTROL

What Defines Online Reputations?

Search result placementsYour own website!Online reviews

Yelp/Trip Advisor/GoogleBlogs

Social network sharingDon’t forget

SentimentALL CAPS!! affects results

Stacking up to the competition

Your Reputation

Yelp/Google Reviews

Social Networks

SEO

website Clients

Employees

Ex-employees

Anyone with a

computer

Where to Start – Listen First!

Start monitoring your brandUse free tools!

Google alertsGoogle BlogSocialMentionSearch.Twitter.comFacebook SearchGoogle Analytics

Don’t forget to monitor misspellings of your brand!

Easy Tools to Get You Started

Social network management

Hootsuite.comTweetdeck.comSocialBro.com (twitter only)

Online influence ranking Klout.comPeerIndex.net

Social network scheduling tool

BufferApp.com

Time to Face Your Flaws

Remember, everyone has hatersBe honest, be brutalPraise/Complaints

Try staff/customer surveys

Be preparedPrepare answers in advanceTake conversations offline

Grace is in the resolution(Yep, same as in real life)

Managing Your Reputation

Take ownershipListen & respondListen & fix

Keys to Success

Internal buy inEmpower your clientele!

Ask for reviews/referralsPromote your social networks!

Create contentPhotos! Articles!

Leverage local toolsRegister in Google Places!Yelp business center

Fix your websitewww.websitegrader.com

Want a Bigger Footprint?

Think mobileSkip SMS – add images!

Hire a consultant Get references!

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Serena EhrlichMogreet@serena

www.mogreet.com

Online Reputation

Examples!