Building (Mobile) Applications with Salesforce1 Platform

Peter Chittum

@pchittum

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Peter ChittumSalesforce

Developer Evangelist

@pchittum

What’s On

Salesforce Platform The Big Picture

Employee

Apps

Customer

Apps

Apps

Build Apps Fast. Build Business Faster.

Multi-Tenancy Greatly Expands Enterprise Cloud Capabilities

Force.com APIs

Salesforce1 Mobile App

Force.com Platform

Sales

Cloud

Service

Cloud

Custom

AppApp

Exchange

Multi-tenant Infrastructure

Multi-Tenant

Infrastructure

Core Tenets of Infrastructure

Application

Innovation

Performance

at ScaleAlways On

AvailabilityTrusted

Security

Salesforce Security Provides Multi-layer Zones of TrustAdaptive Flexible Security Model

Infrastructure-level SecurityApplication-level Security

Firewall SSL

Accelerators

Web/App

Servers

Load

BalancersDatabase

Servers

Trusted

NetworksAuthentication

Options

Field Level

Security

Object

Level

Security

(CRUD)

Audit Trail

Object History

Tracking

Overall site peak day

• >2 Billion transactions

• 200 milliseconds average

• 60% of transactions via API requests

Typically production instance

• >8,000 Customer Orgs

• 30 App Servers and 8 DB Servers

Salesforce.com’s Daily Performance

Yesterday - ~2.5 Billion Transactions

3 Releases Per YearAPI backward compatibility ensures ease of deployment

45 Major Releases

100’s of Small Releases Yearly

All Integrations and

Customizations Auto-Upgraded

6BLines of

Apex Code

1BAPI CallsPer Day,

32 versions

12MVisualforce

Pages

15MCustom

DatabaseTables

1Version

What’s On

Multi Tenant Architecture

One Cloud with Many Customers

Environment = Tenant = Organization or “Org”

• One Primary Data Store per

Production Instance

• All data segregated by customer

• All operations include Org ID

• Multi Author

Metadata, data, and pivot table structures store data corresponding to virtual data structures

The Objects table stores metadata about custom objects (tables)

The Fields table stores metadata about custom fields (columns)

Custom Entity Data tableUnstructured at rest, cast to strong types when retrieved

A single slot can store various types of data that originate from different objects

Data Id Org Id Object Id Name Field0 Field1 …

a01dI000000qKJi 00D01… a01 A0001 Red 20141024

a01dI000000qKJj 00D01… a01 A0002 Blue 20131023

a02dl000000prNy 00D01… a02 Fiat 12000.00 true

a02dl000000prNz 00D01… a02 Ford 15000.00 false

a01dl000000cKSr 00D02… a01 Eiffel Tower ½ Day Paris

a01dl000000cKSr 00D02… a01 Historic Slough 1 Hour Slough

What’s On

Building Apps

Two Approaches to Developing Applications

Visualforce Pages

Visualforce Components

Lightning Framework

Apex Controllers

Apex Triggers

Metadata API

REST API

Bulk API

Formula Fields

Validation Rules

Workflows and Approvals

Custom Objects

Custom Fields

Relationships

Page Layouts

Record Types

User

Interface

Business

Logic

Data

Model

Declarative Approach Programmatic Approach

Salesforce Entities: SObjects

• Entity-Level Security

• Field/Column Security

• Record-Level Security

• Mobile App UI

• Desktop Web UI

• Customizable UI

• REST API

• SOAP API

• Bulk API

• Push API

• Apex API

• New Entity (Object)

• Instantly Mobile Ready

• Instantly API Enabled for CRUD

• Show a Custom API

Demo

Two ways to build Mobile Apps

Customer-Facing

Mobile Services

Custom Mobile Apps

Employee-Facing

Out-of-the-box

AppExchange Apps:

Dropbox Concur Evernote ServiceMax More

Custom Apps and Integrations:

SAP Oracle Everything Custom More

Sales, Service and Marketing

Accounts Cases Campaigns Dashboards More

Salesforce1 Mobile App

Learn More…

Implementing Salesforce:

developer.salesforce.com

Opensource Engineering Projects:

Aura

github.com/forcedotcom/aura

Apache Phoenix

phoenix.apache.com

Thank youThank you

https://developer.salesforce.com/page/Multi_Tenant_Architecture

https://developer.salesforce.com/page/Architect_Core_Resources