18
©2013 LinkedIn Corporation. All Rights Reserved. Building a Profile on LinkedIn

Building Your LinkedIn Profile

Embed Size (px)

Citation preview

Page 1: Building Your LinkedIn Profile

©2013 LinkedIn Corporation. All Rights Reserved.

Building a Profile on LinkedIn

Page 2: Building Your LinkedIn Profile

ORGANIZATION NAME 2

It takes just 1/10 of a second for someone to make a decision about you!

Source: Assoc for Psychological Science – “How Many Seconds to a First Impression?”

First Impressions Count

Page 3: Building Your LinkedIn Profile

ORGANIZATION NAME 3

Upload a professional photo

Profiles with photos are 7 times MORE LIKELY to be viewed than those without

Page 4: Building Your LinkedIn Profile

ORGANIZATION NAME 4

Write a compelling headline

Tell the world who you are, what you do, and the value you provide.

Your Headline gets more attention than your photo

Page 5: Building Your LinkedIn Profile

ORGANIZATION NAME 5

Set your Public Profile URL

Put it on your business card, and in your email signature file.

Page 6: Building Your LinkedIn Profile

ORGANIZATION NAME 6

Customize Links to Websites

Provide a “call to action” that direct customers to “do” something at the destination page such as: Subscribe to an eNewsletter Download a case study Take a survey

Page 7: Building Your LinkedIn Profile

ORGANIZATION NAME

Tell your story in your Summary

Showcase you expertise. Convey your passion. Use “key words”.Provide a “Call to Action”

Your background

Your company

Your passion

A “call to action”

Page 8: Building Your LinkedIn Profile

ORGANIZATION NAME 8

Update your Current and Past Positions

Demonstrate how you’ve helped clients throughout your career

Page 9: Building Your LinkedIn Profile

ORGANIZATION NAME 9

Add your education

Showcase your education, which will also allow you to…

Page 10: Building Your LinkedIn Profile

ORGANIZATION NAME 10

Tap into your alumni connections

Page 11: Building Your LinkedIn Profile

ORGANIZATION NAME 11

Ask for recommendations

Not just from colleagues, but also from clients

Page 12: Building Your LinkedIn Profile

ORGANIZATION NAME 12

Add Skills and Expertise

Position yourself as a thought leader among your peers.

Page 13: Building Your LinkedIn Profile

ORGANIZATION NAME 13

Strive for 100% Profile Completeness

What is “complete”? Name, current title Industry and Location Photo Headline Summary 2 previous positions Skills Education 50+ people in your network

Page 14: Building Your LinkedIn Profile

ORGANIZATION NAMELinkedIn Sales Solutions

Bring your profile to life with Rich Media

• Powerpoint • Video • Images• PDF

Page 15: Building Your LinkedIn Profile

ORGANIZATION NAME

Always personalise your connection requests

Page 16: Building Your LinkedIn Profile

ORGANIZATION NAME 16

Search Engine Optimise your LinkedIn Profile

In order to be found on LinkedIn or Search Engines use key words and phrases that pertain to your core expertise.

4 areas to concentrate on:

1. Your Headline

2. Current & Past Positions

3. Summary

4. Skills

Page 17: Building Your LinkedIn Profile

ORGANIZATION NAME 17

Leverage the Who’s Viewed My Profile feature

Page 18: Building Your LinkedIn Profile

ORGANIZATION NAME 18