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How Social Media is changing the face of Emergency Management, especially in the realm of community resilience. Case studies of the Queensland Floods, Japan Earthquake/Tsunami and Bushfire Connect
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Trust, Transparency & Timeliness
Using social media to empower communities in the face of disaster
Maurits van der Vlugt
There is a need for change […]
Empower communities with Timely, Relevant
and Tailored information
Craig Lapsley, VIC FSC
”
”
Photo: ieplexus.com
Bridging the Ecosystems
A2C Sample
Twitter Earthquake Detector (TED)• Filter Tweets for
Earthquakes (place, time, keyword)
• <60 sec detection
• Contextual info (photos, narratives)
8
Social Media & Queensland Floods
Photo: Courier Mail
Agency to Community
Community Reporting 1
Community Reporting 3
Community Reporting 2
Harvesting Crowdsourced information
The Fear Factor
The Fear Factor
Japan Earthquake and Tsunami
• “Crisis Commons” worldwide community • Citizen reporting site up within hours– Using Ushahidi Platform (free & open source)– Hosted on the cloud– Hundreds of volunteers across the globe– Collect, validate & map citizen reports
Black Saturday: Information Breakdown
• Official Agencies & Emergency Services– Slow & Overwhelmed– 000 Overloaded
• Few Alternative Sources– Rumours & Misinformation
• Confusion, Misdirection, …
Community Need
• From Strathewen Recovery Committee:– Grassroots Community Reporting
• Fast, localised, community driven
– Self-help – Integration with Official Sources
• Integrate with Agency Feeds• Inform Emergency Services (add to COP)
Bushfire Connect initiative
Bushfire Connect
• Community Powered
• Community Resilience
• Integrate Crowd Sourced and Official Information
Citizen Reports
• SMS• Web form• Emails• Twitter• Smartphone
Incident Alerts – OPT IN
• SMS• Email• RSS…
Where to from here?
• Since May 2010– ‘Live’ site up and running (launched 7 Feb)– Volunteer time & $2000 cash– Community Engagement (Trials: Eaglehawk, Flowerdale)– Very little fire activity!
• Next steps– Get ready for 2011/12 Fire Season– Partners & Sponsors– All Hazards?
Recap
• Timely– Near real time publishing of reports
• Relevant– Combining official and community reports
• Tailored– Alerts tailored to your needs
Los Angeles Fire Department
We can’t afford to keep
working at the speed
of government”
”
We are looking for partners!
• http://bushfireconnect.org• Twitter: @bushfireconnect• [email protected]
• Or email me: [email protected]
