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Peter Lijnse Managing Partner Twitter: @PeterJLijnse Blog: www.lijnse.com Business-IT Love Requires Lubrication proven experience • proven tactics • proven success © Service Management Art 2013

Business-IT Love Requires Lubrication

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For years we have been talking about Business-IT alignment and to be honest limited organizations have successfully accomplished that. In most organizations the relationship is “dry”, which causes friction. We are getting to the point where we need to realize that the love between the Business and IT requires more than just alignment… we need to make sure that the fusion between business and IT is well lubricated to avoid friction. Les Amantes - Rene Magritte This presentation will focus on the strategic role of the Business Relationship Manager and how that role can be used to lubricate the Business IT Love.

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Page 1: Business-IT Love Requires Lubrication

Peter Lijnse Managing Partner

Twitter:

@PeterJLijnse

Blog:www.lijnse.com"

Business-IT Love Requires Lubrication"

proven experience • proven tactics • proven success

© Service Management Art 2013"

Page 2: Business-IT Love Requires Lubrication

Les Amants - Magritte"

Page 3: Business-IT Love Requires Lubrication

Business Relationship Management Institute"

www.brminstitute.org!Twitter: @BRMInstitute!

"""Business Relationship Management Institute (BRMI) is a leading training,

certification and professional development organization that serves the Business

Relationship Management professional community and corporations. " ""

Page 4: Business-IT Love Requires Lubrication

Topics"

Business-IT Relationship Management Organizational Capability"

"Business Relationship Manager Role"

"

Page 5: Business-IT Love Requires Lubrication

Business – IT Organizational Capability"

The Challenge"

Page 6: Business-IT Love Requires Lubrication

Business IT Alignment"

Strategic Alignment focuses on activities to achieve cohesive goals across IT and the

Business""

Achieving alignment is evolutionary and dynamic"

"J. Luftman"

Page 7: Business-IT Love Requires Lubrication

Current situation"

Business  Rela+onship  Management    Enterprise  Governance  of  IT  

Page 8: Business-IT Love Requires Lubrication

Strategic Alignment (Luftman, 1999)"

ENABLERS"•  Senior executive support

for IT"•  IT involved in strategy

development"•  IT understands the

business"•  Business-IT Partnership"•  Well-prioritized IT

projects"•  IT demonstrates

Leadership"

INHIBITORS"•  IT/Business lack close

relationships"•  IT does not prioritize well"•  IT fails to meet

commitments"•  IT does not understand

the business"•  Senior executives do not

support IT"•  IT Management lacks

Leadership"

Page 9: Business-IT Love Requires Lubrication

Time  

“Tac+cal”  BR

M  

“Strategic”  BR

M  

Business  Efficiency  

Level  1  IT  Focus  •  Provide  basic  systems  and  services  •  Stabilize  opera+ons  and  support  •  Improve  service  delivery  •  IT  management  fundamentals  

Business  Effec5veness  

Business  Transforma5on   Level  3  Business  Needs  

•  Business  growth  and  Innova+on  •  Rapid  reconfigura+on  capability  •  Market  informa+on  •  Business  integra+on  orienta+on  

Level  3  IT  Focus  •  Con+nuous  strategy  and  planning  •  Converge  business  and  IT  •  Expand  and  extend  infrastructure  •  Enable  flexibility  and  agility  •  Embrace  ‘Consumeriza+on  of  IT’  

Demand  

Supply  

�    

Level  

�    Level  

Level  

�    

Supp

ort  

Improve  

Inno

vate  

Value  

Level  2  IT  Focus  •  Establish  common  IT  infrastructure  •  Build  IT  credibility  •  Improve  solu+on  delivery  •  Establish  Enterprise  Architecture  •  Respond  to  ‘Consumeriza+on  of  IT’  

Level  2  Business  Needs  •  Business  network/process  redesign  •  Enable  business  and  partnerships  •  Management  informa+on  •  Process  orienta+on  

Level  1  Business  Needs  •  Founda+on  systems  •  Cost  savings  •  Opera+onal  informa+on  •  Func+onal  orienta+on  

Focus  is  S

upply  Managem

ent  

Focus  is  D

emand  Managem

ent  

Business Demand/Provider Supply Maturity

Page 10: Business-IT Love Requires Lubrication

© Service Management Art 2013"

“If you want to improve the relationship with the business you need someone to lubricate that relationship”!

istockphoto  

Page 11: Business-IT Love Requires Lubrication

Business Relationship Manager"

The Role""

Page 12: Business-IT Love Requires Lubrication

What Is a Business Relationship Manager?"

Sits at intersection of service provider and business partner"

This role:"

S+mulates,  surfaces  and,  shapes  business  demand  for  maximized  value  

Is  a  Member  of  both  business  and  provider  management  teams  

Page 13: Business-IT Love Requires Lubrication

Business Relationship Manager activities"

Demand Shaping Aligning business expectations with service provider offerings and

(service) portfolio"

Exploring Identifying and rationalizing demand"

Servicing Ensuring the service provider understands the value, outcomes, costs

and risk"

Value Harvesting Realizing Value realization, waste reduction, measuring value"

Page 14: Business-IT Love Requires Lubrication

Demand Shaping"

How does demand enter the value chain?""

How are decisions made when demand exceeds supply?"

"How do we handle demand changes?"

"How is the backlog of demand tracked?"

Page 15: Business-IT Love Requires Lubrication

Exploring"

What demand is not on the radar and should be?""

How much can we invest in exploring?""

How do we break down demand in workable initiatives?"

"How can we innovate while operating the

current services?"

Page 16: Business-IT Love Requires Lubrication

Servicing"

How do we ensure that through use of the services the value is realized?"

"How do we ensure the service provider

understands the value of the services they deliver?"

"How do we maximize business value, while

taking into account risk and cost?"

Page 17: Business-IT Love Requires Lubrication

Value Harvesting"

Where do we see waste in the value chain? How do we reduce waste?"

"How do the stakeholders participate in

realizing value?""

How is value measured and monitored?"

Page 18: Business-IT Love Requires Lubrication

Role Clarity"

With different IT groups"""

Page 19: Business-IT Love Requires Lubrication

Role of the BRM"Service Status!"-Requirements-Definition -Analysis-Chartered"-Design"-Development"-Build"-Test"-Release"-Operational / Live"-Retiring"-Retired"

Enterprise  Architecture   Project  

Management  

Applica+on  Management  

Business  Analyst  

Service  Desk  

Applica+on    Development  

Service  Level  Management   Service  Delivery  

Manager  

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Portfolio Management"Service Status!"-Requirements-Definition -Analysis-Chartered"-Design"-Development"-Build"-Test"-Release"-Operational / Live"-Retiring"-Retired"

Project  PorUolio  -­‐  Programs  -­‐  Projects  

Service  PorUolio  

Service  Catalogue  

Re+red  Services  

Service  Pipeline  

Page 21: Business-IT Love Requires Lubrication

Time  

“Tac+cal”  BR

M  

“Strategic”  BR

M  

Business  Efficiency  

Level  1  IT  Focus  •  Provide  basic  systems  and  services  •  Stabilize  opera+ons  and  support  •  Improve  service  delivery  •  IT  management  fundamentals  

Business  Effec5veness  

Business  Transforma5on   Level  3  Business  Needs  

•  Business  growth  and  Innova+on  •  Rapid  reconfigura+on  capability  •  Market  informa+on  •  Business  integra+on  orienta+on  

Level  3  IT  Focus  •  Con+nuous  strategy  and  planning  •  Converge  business  and  IT  •  Expand  and  extend  infrastructure  •  Enable  flexibility  and  agility  •  Embrace  ‘Consumeriza+on  of  IT’  

Demand  

Supply  

�    

Level  

�    Level  

Level  

�    

Supp

ort  

Improve  

Inno

vate  

Value  

Level  2  IT  Focus  •  Establish  common  IT  infrastructure  •  Build  IT  credibility  •  Improve  solu+on  delivery  •  Establish  Enterprise  Architecture  •  Respond  to  ‘Consumeriza+on  of  IT’  

Level  2  Business  Needs  •  Business  network/process  redesign  •  Enable  business  and  partnerships  •  Management  informa+on  •  Process  orienta+on  

Level  1  Business  Needs  •  Founda+on  systems  •  Cost  savings  •  Opera+onal  informa+on  •  Func+onal  orienta+on  

Focus  is  S

upply  Managem

ent  

Focus  is  D

emand  Managem

ent  

Business Demand/Provider Supply Maturity

Page 22: Business-IT Love Requires Lubrication

Business IT Love requires Lubrication"

Page 23: Business-IT Love Requires Lubrication

Peter Lijnse

Twitter:@PeterJLijnse

Blog:

www.lijnse.com"

proven experience • proven tactics • proven success

© Service Management Art 2013"