Business Re-imagined

Paul DevlinDirector Business Analytics, SAP MENA

Business Re Imagined

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• The world around us is being re imagined

• New business opportunities are emerging


Telecommunication re imagined


Cash register re imagined


Paper re imagined


Impact of Mobile/Social


Qatar Social Media Statistics

• 78% of population have a Facebook page• 71% Male, 29% Female

• In past 6 months Qatar has more new FB users than any other Country• 2nd GCC Country in, “linked-in” usage• 60k twitter users• Youtube playback doubled in past six months• Top 3 growing Facebook pages

• Qatar Airways• Al Jazeera• Carnegie Mellon University

• Top 3 Facebook Brands• Ooredoo Qatar• Vodafone Qatar• Katara


If you could re imagine your business what would you change?


Magnitude of Upcoming Change Will be Stunning – We are only at the beginning

• Nearly Ubiquitous High-Speed Wireless Access in Developed Countries

• Unprecedented Global Technology Innovation

• Ultra Competitive Markets for Mobile Operating Systems + Devices

• Broadly Accepted ‘Social Graphs’ / Information Transparency

• Fearless (& Connected) Entrepreneurs

• Aggressive and Informed Customers

• Available (& Experienced) Capital

• Fearless (& Connected) Consumers

• Inexpensive Devices / Access / Services (Apps)

• Ability to Reach Millions of New Users in Record (& Accelerating) Time


90% of the worlds data was created in the last two years


It’s all about dataand what you do with

it?


Analytics Is The New Battlefield


Think Like A Software Company


GOOGLE QuickAPPLE Easy


Move Up To The Top of Information Chain!

INSIGHT

OPTIM

IZATIO

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At SAP we allow you to ask questions tomorrow, that today, you did not know you needed to ask

Sense & Respond Predict & Act

Raw Data

Cleaned Data

Standard Reports

Ad Hoc Reports & OLAP

Descriptive Modeling

Predictive Modeling

Optimization

What happened?

Why did it happen?

What will happen?

What is the best that could happen?

Thank You

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