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Shows use of Esri ArcGIS Desktop 10.1 and Innovative Interfaces circulation data to make a market segmentation map and a registered customer patron map of Gail Borden Public Library District.
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Can we put Innovative on the map?Susan Lytinen
Gail Borden Public Library DistrictApril 24, 2013
The beginning of Map Envy
Market segments by block group
Tapestry profile of Rustbelt Traditions segment
Library use by block group
Library borrower map from Public-Library.com
Esri’s ArcGIS Desktop: ArcMap
Market segment map: First add a basemap
Draw or import your library service area
Add block groups
Get market segment information for block groups
Mosaic profile of Birkenstocks and Beemers segment
Add market segments to attribute table
Use market segments to label & color block groups
You can print your map or output a pdf
To make a registered customer map, first you need context.
Color the block groups by population.
Export patron record numbers and addresses from Innovative
Geocode customer addresses
Calculate the number of customers per block group and percentage of population
Color the block groups by customer percentage
Thank You!
Questions?
Susan LytinenData Projects Specialist
Gail Borden Public Library [email protected]
847-608-5013
