Capgemini Super Techies Show Season 3 - The DuPont Challenge

Use technology to deliver a quantum rise in consumer awareness Use technology to deliver a quantum rise in consumer awareness and create attitudinal change toward more sustainable choicesand create attitudinal change toward more sustainable choices

The DuPont ChallengeThe DuPont Challenge

2Copyright © Capgemini 2014. All Rights Reserved

Capgemini Super Techies Show Season 3- DuPont Challenge

The Facts

DuPont is a market-driven science company that is leveraging the power of integrated science to solve some of the toughest challenges in the area of food, energy and security

DuPont is global brand that uses industrial biosciences to deliver cutting-edge solutions to improve the environmental footprint and sustainability of products and processes across a variety of market segments such as Household and Personal Care, Textile Processing, Animal Nutrition and Renewable Materials

DuPont’s enzyme technology and product offerings in the area of laundry detergents and household cleaning are one of the green approaches adopted toward improving sustainability

Consumer awareness on sustainability and ‘green label’ is limited



Background on Challenge

Traditional laundry detergents contain phosphates that are not environmentally friendly and can be harsh on clothes

DuPont offers a number of enzymes in the laundry and detergent market segment around the world

These enzymes enable shorter wash cycles and involve less water usage and lower temperatures, without compromising on performance

The typical enzymes used in the laundry detergent market are: Proteases (remove grass or protein stains) Lipases (remove grease stains) Amylases (remove sticky starch stains)

More information on how enzymes work in laundry detergents can be found in the public domain and on YouTube



Background on Challenge

Use of enzymes in laundry and washing solutions have a less harmful effect on the environment compared to their phosphate counterparts, which is often not a criterion in the consumers’ decision-making process while buying these products

Some of the barriers to consumer preference for “green sustainable laundry solutions” are apprehension of higher cost, low awareness, and the perception of lower quality or lack of performance, or the feeling that it is just a marketing gimmick

Consumers who feel that the ‘green label’ can influence their decision are often not sure of the magnitude of the benefit; typically, it is the not the only parameter in their decision-making process



The Problem

There is a need for a technology to raise awareness and influence consumer behaviour toward more sustainable choices in the laundry

detergent arena

This technology should highlight the direct quantifiable benefits of using ‘green label’ choices in the laundry detergent segment at every touch point

of the washing process



The Challenge Statement

Suggest a technology solution that helps consumers quantify the benefits related to sustainable credentials and cost savings on using a particular variety of laundry detergent

The solution should be effective enough to influence consumers’ choice in the supermarket floor within a few minutes



General Pointers

• Time allotted for solution presentation: Teams will be given 20 minutes for a detailed presentation to judges (off-camera) and 3 minutes for a high-level pitch (on-camera)

• Mentor consultation: - Call: Teams will have access to a 30-min audio call with a Capgemini expert; the

teams are expected to keep questions ready for the call in advance- Email: Additionally, teams can send one email with questions to the expert anytime

before the final solution submissionTip: Mentors will take at least 48 hours to revert; therefore, the earlier the questions are sent, the better

• CXO interaction: - Call: All teams will get to be part of a 30–45 min audio call with the CXO of DuPont;

during the call, teams can direct questions pertaining to the challenge to the CXO- Date and time of the call: To be confirmed

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The information contained in this presentation is proprietary.© 2014 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini.

About Capgemini

With more than 130,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2013 global revenues of EUR 10.1 billion.Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore ®, its worldwide delivery model.

Technology

Capgemini Super Techies Show Season 3 - The DuPont Challenge