This Holiday Season,give your app sales an exponential

push

Hark all merchants, as ‘tis the season to be aggressively hawking your wares!

But is your app ready for the holiday rush?

7 Steps in order to ensure that your e-commerce app is ahead of the bend.

Plan ahead – for a very merry (successful)

Christmas

Stuff that app stocking with Contextual

Content.

Spread the cheer with Instinctive shopping

experience.

Smooth & intuitive checkout.

Deep linking for more app

visits.

Link the physical presence to app presence: Omni-channel

experience.

Give us a shout-out

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Step 1: PLAN AHEAD – for a very merry (successful) Christmas

• Every app needs a festive offer mode in December but to sustain the x’mas

buzz! Start your in app offers from November and you can even spill it over

into January for New Year.

• As per the recent studies, even half second difference in load time can

make 10% difference in sales.

10%

Sale

• To avoid such types of sales drop, check the stats from

previous year.

• These stats, will help your backend team to plan How to

sluggish app performance by stress testing.

• Solve these issues and make your app ready for Festive

Boom.

• Research and understand the LTV (lifetime value) of customers &

incentivize their behavior on the app. Maybe you could even upsell

something else to them.

• Take advantage of smartphone technology to interact with shopper just by

sending out a push message.

• A great user interface help to gain 94% more view. So, give your entire

app a warm-fuzzy feel, synonymous with Christmas.

• Push maximum messaging, on the in-app deals, around the festive season.

Step 2: Stuff that app stocking with CONTEXTUAL CONTENT

• To aid shoppers in making an informed decision, ensure accurate in-app

product data & hi-res images.

• Don’t make customer to wait in queue to get query resolved, instead make

a live chat option in your app especially when it’s a festive season.

• Give customers a unique experience by giving 100% order fulfillment

guarantee. The same experience helped Amazon to get over 3 million

prime user last Christmas.

Step 3: SPREAD THE CHEER WITH INSTINCTIVE SHOPPING EXPERIENCE

• Follow design & coding principles that increase ease of checkout in your

app, as 40% of online sales are lost due to friction during the checkout

process.

• To improve the checkout performance, make sure that Alpha/ Beta testing

is conducted on regular bases.

• Get complete control over the payments by having your own payment

gateway. For instance Apple pay, is a proprietary payment gateway of

Apple – which allows iPhone users to make several payments conveniently.

Step 4: SMOOTH & INTUITIVE checkout

• Drive traffic to specific pages in your app with deep linking.

• Every customer touch point must link back to your app it can be from

promotional mails, social media posts to website content, everything

should redirect customers to app pages.

Step 5: DEEP LINKING for more app visits

• Google targeting is crucial as it’s the place

most people go to first when looking for a

gift.

• Ensure that you seed contextual gifting guides

across the well-known blogs and news-

sites so that your app is SEO optimized.

• It’s important to have a unified digital and physical customer experience.

• From sale features to products & festive campaign messaging, you need

to maintain connection between physical and in-app features.

• It would help to have added offers/features in the app. This will incentive

visits on the app.

• For instance, the Ali Express app has the greater discounts for in-app

purchases than on the website. All you need to do is download the app &

scan the QR code on the webpage with it. You are then taken to the app

page of the product with special offers.

Step 6: Link the physical presence to app presence: OMNI-CHANNEL EXPERIENCE

• This step is the easiest of them all.

• Just skip reading this entire article, and write into us at

info@chromeinfotech.com. We will take care of your app idea – from

creation to fruition!

• Go on, get in touch with us & we could grab an egg-nog together!

Step 7: Give us a SHOUT-OUT

Ho! Ho! Ho! Merry App

selling!

To Know More, please visit us on web atwww.chromeinfotech.com

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