Centre for Arts and Technology: Engaging Prospective Students/Parents, Current Students, Alumni, Monitor Competing Schools Through Social Media Zach Woodward Account Executive, Higher Education

@zachwoodward

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such

uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than

statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of

management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting,

breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to

expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger

enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents

and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not

currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and

does not intend to update these forward-looking statements.

Just applied

to..

Hope I get into..

Thinking about transferring..

Cool

video…

Top 5

Reasons to apply to..

340 million tweets/day

1.5 billion Facebook posts/day

Billions of blogs

& communities

Students, Parents, and Alumni Share More than Ever!

Analysis Dashboard

listen/learn/ measure

Insights know/discover/

understand Summary Dashboard share/realize/

inform

Mobile engage/move/

coordinate

API build/Integrate/

customize Engagement Console

find/collaborate/solve

Platform Coverage/metrics/

global

Most  comprehensive  data  coverage  

Globalized   Social  Media  Metrics  

Self-­‐serve,  Real-­‐;me,  Intui;ve  

Interface  

Online  Engagement  

Workflow  Mgmt  

• Web  based,    desktop,  and  mobile  solu;ons  for  full  engagement  and  outreach  tracking  

• Par;cipa;on  assignments,  tracking,  audit  trails,  workflow  management  

• Source  tags  added  to  the  system,  can  now  be  used  to  slice  and  dice  in  the  UI  

• Segmen;ng  is  mul;-­‐level  

• Users  can  setup  topics  to  track  and  be  

viewing/analyzing  results  in  a  maHer  of  a  couple  of  minutes  

• Data  delivered  to  the  dashboard  in  real-­‐;me  as  it  is  discovered  and  

indexed  • Configurable,  

Transparent  Influence  Model  

• Real-­‐;me  alerts  and  automated  dashboard  

reports    

• Comments,  views,  engagement,  topical  

in-­‐bound  links,  • de.licio.us  bookmarks,  

digg  votes,  RediH  • twiHer  metrics,  forum  

thread  size  • Facebook  Likes    

• Compete.com  site  traffic  metrics  

• Web  Analy;cs  -­‐  Site  Visitors    -­‐  Conversions    -­‐  Time  on  site  

• Support  for  17  languages,  keywords,  content  and  sources.  (English,  Spanish,  French,  Italian,  

German,  Japanese,  simplified  Chinese,  Korean,  Russian  Finnish,  Dutch,  Swedish  and  

Portuguese,  Danish,  Norwegian,  Polish,  

Turkish)  • Ability  to  easily  filter  

content  by  both  language  and  geography  

• All  blogs    (over  150  million)  

• Forums  (tens  of  thousands)  

• Online  mainstream  news  (over  25  thousand)  

• Top  rich  media  sites  (over  500)  

•   Comments  • Microblogging      

-­‐  TwiLer    -­‐  Friendfeed  

• Linkedin  Answers  • Facebook  

• Google  Buzz  • Pintrest  

 

WHY ?

Sample of Higher Education Customers

Listen and Identify Prospective Students Increase Student Retention

Issues on Campus Engage Alumni

You can add notes conversations and tags to people in real time.

As tagged users continue to engage in the social web you will see the tag attached to their account in your

stream

Click the tag to see all conversations

happening by that specific group of tagged

people

Identify Your Community

Listen and Learn From Competing Schools

Vancouver Film School

NSCAD

&#$%

*Data pulled from the entire public social web (see previous slide for coverage)

Reporting

Easily export all data from Radian6 in a format of your

choosing.

And

Setup alerts to email you a report everyday, or each

time a specific conversation

happens.

Identify Subjects People Are Talking About Related to Centre for Arts and Technology

ROI of Social Media?

There is a Risk of Ignoring Conversations

Convert one prospective student, or retain one unhappy student using data discovered on the social web, and

social media monitoring is more then paid for:

: $7,200

: : $17,900 (one year)

= 1.5x Return!

Pricing Breakdown

Radian6 Starter Edition - $7,200/year 1 Platform User 10,000 pooled mentions per month Summary Dashboard Analysis Dashboard Engagement Console Mobile App (iPhone)

Optional Additions: Additional Platform User: $1,200/year Historical Data: $1,440/year Web Analytics Integration, (Google Analytics): $600/year Topic Setup Service: $500/profile (one time fee)

Continue Learning

radian6.com/resources

@zachwoodward