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CES 2016 Preview Report
Table of Contents• Overview• Trends• Spotlight on…
• Internet of things• Drones• Virtual reality• TV
• Contact
Overviewcharts and quotes to make you sound smarter just by copying and pasting
them
Insert smart-looking charts from others
Insert smart-looking charts from others
Insert smart-looking charts from others
Framework for charting impact of what you see at CES
Innovative
Appl
icabl
e
Framework for charting impact of what you see at CES
Innovative
Appl
icabl
e
InnovativeIrrelevant
Applicable Essential
[Insert inspirational quote about brands at CES, eg:]“Marketing is like a Las Vegas buffet. Or a Cirque du Soleil show. Or the Bellagio fountain. You never know what you’re gonna get.”--F500 marketer
[Insert quote from Michael Kassan to ensure we’re on MediaLink’s invite lists - eg:]“CES isn’t just about consumers. It isn’t just about electronics. It’s about the show.” – Michael Kassan, Chairman and CEO, MediaLink
Gratuitous shots of people on show floor using selfie sticks
Map of CES show floorEntrance
The one exhibit you really want to see
Get your Apple Watch canned responses ready
Trendsremember the 80-20 rule:
you can recycle no more of 80% of last year’s trends so make up the other
20%
We don’t need self-driving cars but self-driving roads
The Statue of Liberty is the world’s tallest beacon
When technology talks to itself, everyone needs to listen
Wearables are the new shareables
The internet of things can be everything or something, but not nothing
Internet of Stuff or Things or WhateverAll of our devices are talking to each
other. Pretty soon, they’ll take after us and
just check their iPhones instead.
Nothing is more romantic than giving your partner a ring that tells them to get more exercise and sleep
“Sengled Voice is the only integrated microphone/speaker LED bulb on the market.” Because we need 50,000 choices for talking lightbulbs.
Interet of Things (IoT) Bingo: Find any of these connected devices
Refrigerator Hose Razor Ice cream cone
wrapper
Book
Lamp Bridle Desk Minivan Vacuum
Watch Glasses FREE (recharge
your devices here)
Condom Stilts
Rosary beads
Luggage Gas pump Umbrella Dog leash
Thermometer
Bra Toboggan Pack of gum
Shoes
DronesWhat other tech can simultaneously take selfies while invading Moldova?
The next wave of drones: self-flying drones you can carry with you. You’ll also need a selfie brush so your hair looks perfect in those drone selfies (dronies)
Amazon could unleash drone delivery at scale, if regulators let them
Drone Bingo! Find a drone that…
Slices bagels
Waters plants
Takes selfies of
you
Takes selfies of
itself
Kills spiders
Whispers sweet
nothings in your ear
Prays Tickles Farts so it covers up when you
do
Shuts up movie talkers
Plays a perfect game of
Jenga
Fights fires FREE (park your
drone here)
Dances (Hammer
pants optional)
Clips toenails
Votes Tortures terrorists
Tortures non-
terrorists
Sweeps chimneys
Plays soccer
Collects stamps
Cuddles Gives rides to
hamsters
Fetches newspaper
s
Holds your place in
line
Virtual RealityWhen real reality is just getting a little
too real.
Insert shots of branded VR experiences
Insert shots of people fumbling around using VR
Google Cardboard’s a thing, so show someone using that
Insert weirdest VR stock photo you can find
Insert Palmer Luckey meme because it’s one of the best memes ever
Okay, one more…
VR Bingo! Find a VR experience where you can do each of these activities:
Explore a home
Explore an office
Explore a store
Explore a castle
Explore a pawn shop
Fly Swim Ride a horse
Twerk Sleep
Eat Drink FREE (nothing in real life is free, but
this is VR)
Get drunk Nurse a hangover
Watch a concert
Watch a sporting event
Watch a presidential
debate
Watch a movie
Baywatch
Play Minecraft
Play Pong Play football
(American or
international)
Play air guitar
Play hookie
CarsWe were promised flying cars. Now we
have to sit through yet another freaking deck referencing that quote
like it’s Mark 12:31.
Show scary image of what self-driving cars look like
Not up for a self-driving car? We’ll soon have self-driving hoverboards
Source: Lexus
TVsSmartwatches and beacons don’t take up much booth space, so OEMs have to
fill it with something
Photo montage of all the breakthrough 4K, 8K, and 3D TVs that everyone’s talking about this year
IMAGE NOT FOUND
Links and Resources• CES 2016 Innovation Awards (CES)• CES 2016 Sneak Peek: 9 Cool Gadgets (InformationWeek)• Top Technology Trend to Watch 2016-2018 (Forrester)• Gartner: Top 10 Strategic Technology Trends for 2016
(Forbes)• Marketers: 5 Technologies You Should Watch for at CES 201
6 (VentureBeat)
• 6 Future-Focused Trends to Watch at CES 2016 (PSFK)• CES 2007-2016: 10 Years in Review (my presentation)• Reality Check: 2016 Won’t Be the Year of VR (my Ad Age
column)• Here’s What to Expect at CES Next Week (Verge)• CES 2016 Guide: How to Survive the Madness
(VentureBeat)
Contact usDavid BerkowitzCMO, MRY@mry / @dberkowitzwww.mry.com [email protected]
