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A look at the social media conversation surrounding CES 2013 in Las Vegas. Day 1
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Brand Journalist, Salesforce Marketing Cloud@jasonboies
Jason Boies
THE LATEST SOCIAL MEDIA TRENDS FROM 2013 International CES: Day 1 January 8, 2013
Wednesday, January 9, 2013
2013 International CES Day 1: Over 270,000 Social Conversations
0
7500
15000
22500
30000
12am4am
8am12pm
4pmSocial Media Conversation from Day 1 at CES
Wednesday, January 9, 2013
24,000 social conversations at noon on Day 1
2013 International CES Day 1: Over 270,000 Social Conversations
0
7500
15000
22500
30000
12am4am
8am12pm
4pmSocial Media Conversation from Day 1 at CES
Wednesday, January 9, 2013
2013 International CES Day 1: Sony is the Top Brand
- Sony leads: 19,285 mentions
- Samsung is second: 14,295
- Qualcomm is distant third: 8,652
- Sony’s xperia Z smartphone and Samsung’s curved OLED TV sparked conversation
- Qualcomm’s mentions came from Monday’s Keynote
Sony Samsung QualcommGoogle Intel Panasonic
AppleLG Microsoft Ford
Wednesday, January 9, 2013
2013 International CES Day 1: Sony is the Top Brand
- Sony leads: 19,285 mentions
- Samsung is second: 14,295
- Qualcomm is distant third: 8,652
- Sony’s xperia Z smartphone and Samsung’s curved OLED TV sparked conversation
- Qualcomm’s mentions came from Monday’s Keynote
Sony Samsung QualcommGoogle Intel Panasonic
AppleLG Microsoft Ford
Wednesday, January 9, 2013
2013 International CES Day 1: Televisions are Top Product
05000
1000015000
20000
Televisions
Tablets
Smartphones
Apps
Ultrabooks
Game Consoles
Phablets
Wednesday, January 9, 2013
2013 International CES Day 1: Televisions are Top Product
15,000+Mentions of TVs on Day 1
05000
1000015000
20000
Televisions
Tablets
Smartphones
Apps
Ultrabooks
Game Consoles
Phablets
Wednesday, January 9, 2013
2013 International CES Day 1: #Android Leads the Hashtags
0
225
450
675
900
#android#apple #lookinside #digitalhealthCES
#lookforLogiictech #sony
#gadgets#iphone
Removing the official hashtags (#2013CES, #CES) as well as generic hashtags (#tech and
#technology), we see #Android leading the way.
Wednesday, January 9, 2013
2013 International CES Day 1: 35-44 year old Males Dominate the Conversation
35-44 year olds lead the conversation with 4,048 posts (35.6%)
Males dominate with 65% of conversation to Females’ 35%
Wednesday, January 9, 2013
2013 International CES Day 1: CNET is Most In!uential
032.5
6597.5
130
CNET
Mashable
Wired
NewsCorp
VergeEngadget
Rupert MurdochSpencer A.M. House
Nokia US
Wednesday, January 9, 2013
2013 International CES Day 1: CNET is Most In!uential
032.5
6597.5
130
CNET
Mashable
Wired
NewsCorp
VergeEngadget
Rupert MurdochSpencer A.M. House
Nokia US
Wednesday, January 9, 2013
2013 International CES Day 1: Will.i.am is Top Celebrity
- Celebrity with most buzz: Recording artist Will.i.am (600+ mentions)
- #2: Maroon 5 (468)
- #3: Rapper 50 Cent (348)
- Rounding out the top 10 are actress Felicia Day (326), LL Cool J (206), Travis Barker (178), Tim Tebow (175), Russell Simmons (89), & Victor Ortiz (84)
Will.i.am Maroon 5 50 CentFelicia Day LL Cool J.
Travis Barker
Victor Ortiz
Tim Tebow
Russel Simmons
Wednesday, January 9, 2013
2013 International CES Day 1: Will.i.am is Top Celebrity
- Celebrity with most buzz: Recording artist Will.i.am (600+ mentions)
- #2: Maroon 5 (468)
- #3: Rapper 50 Cent (348)
- Rounding out the top 10 are actress Felicia Day (326), LL Cool J (206), Travis Barker (178), Tim Tebow (175), Russell Simmons (89), & Victor Ortiz (84)
Will.i.am Maroon 5 50 CentFelicia Day LL Cool J.
Travis Barker
Victor Ortiz
Tim Tebow
Russel Simmons
Wednesday, January 9, 2013
Thank You
Wednesday, January 9, 2013
