Champ iMinds

Peter Defreyne, VRT-medialab

INNOVATION IN FILE-BASED PRODUCTION

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OVERVIEW

• Enabling File-based Workflows• New Challenges in File-based Production• CHAMP Platform• Use Case Tournée Générale• Future of File-based Production• Conclusion

3

OVERVIEW


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LINEAR PUSH WORKFLOW MODELTape-based workflows

RoughEditing

CraftEditing

SubtitlingGraphics

StudioProduction

CentralPlay-outCentre

Item too late

Cut-cutEditing

Urgent claimby News Lagtile = Real-Time Tape to Tape + Transport

SwampedTape

FlexicardRoom

NewsPlay-Out Centre

Follow-UpFinished

Items

Editor-in-chief

ArchivingMetadataCopy

To Tape

Can belostor

Over-written

Sequential Workflow Model

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CENTRALIZED WORKFLOW MODELFile-based Workflows using IT Technology

Central storage

INGEST

MediaAsset Mgmt

IP network

CentralStorage

Draft Processing

ConcurrentengineeringBrowse Clients Processing

duringingest/transfer

POSTProduction

Craft editors

Subtitling

Archiving

Analysis

Annotation

Follow-upcontinuity Editor-in-Chief

Post-sonorisation

PLAY-OUT

8 GB P2 card= 32 min videoDV25 (news)

Collaboration Model

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FILE-BASED WORKFLOWS USING IT TECHNOLOGY1. Interoperability

1. File wrapper2. Compression format

Uncompressed essence

Uncompressed essenceMXF MXF

Compressed essence MXFMXF

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FILE-BASED WORKFLOWS USING IT TECHNOLOGY1. Interoperability2. IT infrastructure

1. IT Storage2. IT Networks3. Guaranteed performance

IP Network

IngestOnline Archive

Nearline Archive

PostPlayout

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FILE-BASED WORKFLOWS USING IT TECHNOLOGY1. Interoperability2. IT infrastructure3. Media asset management

1. Asset management2. Metadata & search

Asset Version 2: MXF OPATOM, AVC-I

Version 1: MXF OP1A, AVC-I Central WIP

Post

Central Archive

1 Asset => many files!!

Version 3: QT, H.264Technical Metadata

Descriptive metadata

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FILE-BASED WORKFLOWS USING IT TECHNOLOGY1. Interoperability2. IT infrastructure3. Media asset management4. Automation & orchestration

1. Service Oriented Architectures (SOA)2. Standardization (EBU-AMWA FIMS)

Enterprise Service Bus

Transfer Service

QC Service Ingest

Rewrap Service Transcode Service

Vendor BVendor A Vendor C

…

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FILE-BASED WORKFLOWS USING IT TECHNOLOGY1. Interoperability2. IT infrastructure3. Media asset management4. Automation & orchestration

PartnersVRT, EBU, AMWA, SMPTE, IBM, Cisco, Avid, Apple, IRT, Video Promotion, Porthus, IBCN, MMLab, ETRO, PATS, IBBT, Alcatel-Lucent, Videohouse, …

Major Projects• FIPA• GEISHA• IPSA & IPSA2• HD-BMP• PMWoC

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OVERVIEW

• Enabling File-based Workflows• New Challenges in File-based Production

• The Programme Maker Takes Centre Stage• Consumerization & Tablets• Multi-platform Storytelling

• CHAMP Platform• Use Case Tournée Générale• Future of File-based Production• Conclusion

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THE PROGRAMME MAKER TAKES CENTRE STAGESurvey File-based Production in Belgium

Production companies

• Cobra.be & Cobra TV• Sputnik• Vlaanderen

Vakantieland• Kanakna• Zonde van de Zendtijd

Producers• Filip Callewaert• Stef Wouters

Publishers• Roularta• Concentra

Technology

companies• Videohouse• EVS• Limecraft• CandIT-media• Comsof

Creative Sector Technology Sector

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THE PROGRAMME MAKER TAKES CENTRE STAGECurrent Situation

• Many ad hoc solutions• Lots of integration effort• No one size fits all

http://www.readmeimfamous.com/wp-content/uploads/2010/02/excelFile.png

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THE PROGRAMME MAKER TAKES CENTRE STAGECreating Value for the Programme Maker

Collaboration Platform

Collaborative story-writingSharing documents in real-

timeVersioning, review & approval

Producer orchestration rolePlanning tools

…

Consistent Flow of

Information

Throughout production stepsInteroperable information

toolsAvoid loss of metadata

Fit-for-purpose

Tools

Simple, fit-for-purpose, interoperable apps

Instead ofAd hoc workflows

Complex one-size-fits-all tools

Increased Flexibility

Location-independentNetwork-transparentSoftware: e.g. editing

Formats: compression, fileHardware: camera, laptop

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TECHNOLOGY TRENDSConsumerization

- Prosumer cameras- Powerful laptops

- Professional software- Mobile devices

- Prosumer cameras- Powerful laptops

- Professional software- Mobile devices

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TECHNOLOGY TRENDSTablets in Media Production

Portable – Easy to use - Connectivity Wi-Fi & 3G

View rushes

StoryboardingScript editing

Annotation

Rough cutediting

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MULTI-PLATFORM STORYSTELLINGNew Business Opportunities for Broadcasters

• Multiple distribution platforms• Digital relationship with media consumer• Integrated, interactive advertising

Cross-team collaboration

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OVERVIEW

• Enabling File-based Workflows• New Challenges in File-based Production• CHAMP Platform

• Architecture & Challenges• Use Case Tournée Générale• Future of File-based Production• Conclusion

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CHAMP PLATFORMArchitecture & Challenges

• Fit-for-purpose webapps• Story-centric data model• New production formats• Integrate existing solutions• Media workflows

in the cloud

• Security & rights mgmt

CHAMP Platform

Story-centric data

ScriptCall Sheet Editing

Research Video …Interactivity

Script

Picture Services Asset Mgmt Document Mgmt

Storage Services

WebInteractive

TV

Mobile Social

User-centric approach: validation for different use cases

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OVERVIEW


Fit-for-purpose webapps in pre-production and production

Organize production information using story-centric datamodel

Increased flexibility by supporting mobile devices (e.g. tablet)

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OVERVIEW


FUTURE OF FILE-BASED PRODUCTION

Production Company

Hosted Cloud (Public)

Programme makers> 1Gbit/s (Fibre/LAN)20Mbit/s (Consumer internet)< 7,2 Mbit/s (Mobile 3G)

Portable CloudPrivate Cloud

1. Production Workflows in the Cloud

FUTURE OF FILE-BASED PRODUCTION1. Production Workflows in the Cloud2. Transmedia Production & Publishing

1. Traditional workflow (TV+ web)TV Production Team

Research

Web Production Team

Research

Story-editing Production Post Production

Story-editing (Production) Post Production Web

TV

Web Production Team

TV Production Team

Shared Research

Transmedia Story-editing Production

Post Production TV

WebPost Production

2. Transmedia workflow

Interactive

Mobile

Print?

Social

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FUTURE OF FILE-BASED PRODUCTION1. Production Workflows in the Cloud2. Transmedia Production & Publishing3. Enabling Collaboration for new Use Cases

1. Print / digital publishing2. Citizen journalism3. Advertisement production4. E-learning5. …

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FUTURE OF FILE-BASED PRODUCTION1. Production Workflows in the Cloud2. Transmedia Production & Publishing3. Enabling Collaboration for new Use Cases4. Standardization in Automation (EBU-AMWA FIMS)

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FUTURE OF FILE-BASED PRODUCTION1. Production Workflows in the Cloud2. Transmedia Production & Publishing3. Enabling Collaboration for new Use Cases4. Standardisation in Automation (EBU-AMWA FIMS)5. Quality

1. Higher resolutions (NHK)2. Higher framerates (BBC)3. Multiscreen delivery4. Quality control

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OVERVIEW


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CONCLUSIONInnovation in File-Based Production

• Confidence in File-based Technology

• New Challenges & Opportunities Ahead

• Focus on…

• Operational Excellence (efficiency & cost)AND

• Differentiating Technology (transmedia, quality, flexibility, …)

THANK YOU