SOCIAL MEDIA 101: Champaign County Chamber Workshop

Our Plan For Today: A. Your Thoughts on

Social B. Why Social Matters C. Facebook 101 D. Twitter 101 E. YouTube 101 F. Blogging 101 G. Question & Answer

TODAY’S TWITTER HASHTAG: #champaignohio101

Great Heights is an integrated marketing communications company helping organizations elevate their marketing efforts through the science of strategy, the art of creativity and the engagement of experiential. Strategic Marketing & Public Relations Social Media Design (Packaging, Trade Show, Logo, Collateral) Branding Experiential Marketing Event Planning & Management Sponsorship Management

YOUR THOUGHTS ON SOCIAL?

WHAT IS SOCIAL MEDIA?

• Social Media is an open, interactive, conversational communications tool based online

• Social media changes the way we communicate from one-way and top-down to two-way, bottom-up • Social media moves communication from a monologue to a dialogue.

WHY DOES SOCIAL MATTER?

“Social media means that consumers have been given a

larger seat at the table, and they are never going back.”

-@bobinmotion, random guy on Twitter    

FACEBOOK 101

FACEBOOK 101 With over 700 million users, Facebook is the world’s largest social network. It’s the ultimate connecter allowing users to connect online through updates, blogs, photos, games and much more. Advantages -Access to a huge and diverse audience – Facebook’s largest user base is 35-54 -Ability to share multiple types of content including photos, video and text -Users spend more time on Facebook than any other website on the web – so why not be there? Tips Content is King – interesting content is very important Integrate photos and video whenever possible

FACEBOOK 101

THREE WAYS TO MARKET YOUR BRAND ON FACEBOOK: 1.  USE PHOTOS &

VIDEOS 2.  EVENTS & NOTES 3.  FACEBOOK

QUESTIONS

FACEBOOK QUESTIONS

UTILIZE THE TOOLS! -Update your status consistently -Post Photos -Add helpful links -Post Videos -Ask Questions

TWITTER 101

TWITTER 101 The world’s fastest growing social network that allows you to send short messages, called “tweets,” to your friends or “followers.” You can follow others and receive their tweets in real time. Advantages Very mobile and fast Ability to easily expand your network by connecting with both locals and influential's Tips Be a resource - success on Twitter is achieved through valuable and interesting content Listen – before saying anything, follow others in your community to gauge what the conversation is like

TWITTER SEARCH & THE POWER OF LISTENING

Tools you can use:

Hootsuite, Twitter Search, Tweetchat

YOUTUBE 101

YOUTUBE 101 With over 1 billion views per day, YouTube is by far the largest video sharing site on the web. In addition, it’s the second most popular search engine ahead of both Yahoo and Bing. Advantages If you’re trying to engage a younger audience, this is the place Interesting video can increase engagement of almost any tactic YouTube videos can be used on Facebook, a blog, Twitter, TV, etc. Tips Don’t create a goal of “let’s go viral.” It almost never works that way.  

BLOGGING 101

BLOGGING 101

Over the last ten years blogging has gone from “what the heck is a blog?” to “do you have a blog?” Advantages When Twitter or Facebook is too limiting, a blog give you the chance to expand on a topic A good blog encourages conversation and if successful, can really improve overall engagement Tips Think long-term – It typically takes a long time to achieve blog success Try to add personality to your writing

COLLABORATION

Q & A TIME!

NEXT STEPS: >Decide  what  works  for  you  

>Know  your  audience  >Be  proac7ve  

>Train  &  educate  >Measure  success/failure

CONTACT ME:

shane@greatheightspr.com Twitter.com/shanehaggerty

SOCIAL MEDIA 201: Champaign County Chamber Workshop

Our Plan For Today: A. Your Thoughts on

Social B. The Shift to Social

Business C. Facebook for Business D. Twitter for Business E. Human Business Teams F. Other Tools G. Question & Answer

TODAY’S TWITTER HASHTAG: #champaignohio201

Great Heights is an integrated marketing communications company helping organizations elevate their marketing efforts through the science of strategy, the art of creativity and the engagement of experiential. Strategic Marketing & Public Relations Social Media Design (Packaging, Trade Show, Logo, Collateral) Branding Experiential Marketing Event Planning & Management Sponsorship Management

YOUR THOUGHTS ON SOCIAL?

THE SHIFT TO SOCIAL BUSINESS

“The  world's  leading  companies  are  realizing  that  a  solid  grasp  of  social  technologies  and  social  plaCorms,  along  with  the  concepts  of  authen7city,  transparency,  and  trust  will  become  cri7cal  to  building  global  brands,  

transforming  product  development,  enabling  real-­‐7me  customer  service,  and  fostering  

social  collabora7on  with  customers  and  key  stakeholders.”  -­‐Beverly  Macy  

CEO,  Gravity  Summit  LLC  

THE SHIFT TO SOCIAL BUSINESS

Bottom Line: Social Business is all about removing communication

barriers and deepening relationships with customers.

FACEBOOK FOR BUSINESS

FIVE WAYS TO MARKET YOUR BRAND ON FACEBOOK: 1.  USE PHOTOS & VIDEOS 2.  LIKES 3.  FACEBOOK QUESTIONS 4.  FACEBOOK PLACES 5.  GROUPS

“Though'ul  and  engaging  photos  are  a  cri4cal  component  to  our  Facebook  Page,”  says  Joel  Frey,  Travelocity’s  senior  public  rela4ons  

manager.    “When  the  Roaming  Gnome  aDends  an  event  like  the  Balloon  Fiesta  in  Albuquerque,  our  

social  media  team  definitely  wants  our  fans  to  chuckle  at  his  an4cs,  but  we  also  want  them  to  imagine  themselves  taking  a  balloon  ride  one  day  and,  hopefully,  using  Travelocity  to  help  

them  turn  that  dream  into  reality.”

Consumer  Review  Groups:  Invite  members  to  par7cipate  in  private  group  sessions  via  the  New  Groups.  It’s  a  win-­‐win  for  both  par7es  because  par7cipants  will  feel  more  at  home  in  a  familiar  environment,  which  may  make  them  more  likely  to  par7cipate  and  provide  higher  quality  feedback.    Event  Groups:  If  you  host  networking  events,  conferences  or  seminars,  consider  leSng  par7cipants  know  prior  to,  or  following,  the  event  that  you’ve  created  a  group  for  further  discussion.    Live  Chats:  New  Groups  feature  group  chat.  Brands  and  marketers  that  maintain  groups  should  consider  invi7ng  company  figureheads  to  par7cipate  with  customers  and  fans  in  live  group  chats.  You  could  either  schedule  live  chats  or  have  a  recognizable  personality  drop  in  unannounced.    Source:  Mashable  

Your  goal,  by  and  large,  should  be  to  inspire  in-­‐store  customers  to  share  the  “I  was  here”  message  with  a  place  checkin  that  gets  distributed  to  their  Facebook  friends  and  posted  to  your  Place  Page.      Source:  Mashable  

TWITTER FOR BUSINESS

FIVE WAYS TO ESTABLISH YOUR BRAND ON TWITTER: 1.  MARKET RESEARCH 2.  REWARD LOYALTY 3.  SHARE EXPERTISE 4.  RUN DEALS & PROMOTIONS 5.  RECEIVE CUSTOMER

COMPLAINTS

“If  you  really  want  to  use  TwiDer  for  market  research,  create  a  list  of  your  biggest  brand  advocates  and  loudest  brand  naysayers  and  hang  on  their  every  word  —  even  if  that  means  reading  up  on  their  weekend  ac4vi4es.  If  you  can  get  into  the  minds  and  lives  of  the  people  you’re  trying  to  serve,  you’ll  have  a  beDer  idea  of  what  your  customer  wants.”  -­‐Mashable  

HUMAN BUSINESS TEAMS

TWO WAYS TO BUILD A HUMAN BUSINESS TEAM: 1. USE CUSTOMERS 2. USE EMPLOYEES

COLLABORATION

WAYS TO REWARD CUSTOMERS

1.  SAY THANKS 2.  ACCEPT IDEAS &

SUGGESTIONS 3.  CONTENT CREATION

CONTESTS 4.  INVOLVE CUSTOMERS

IN ADS 5.  ONLINE-ONLY

OFFERS 6.  STICKERS, BADGES,

PINS

NEXT STEPS: >Decide  what  works  for  you  

>Know  your  audience  >Be  proac7ve  

>Train  &  educate  >Measure  success/failure

CONTACT ME:

shane@greatheightspr.com Twitter.com/shanehaggerty