User visits site, making ad impression available

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DSPs respond with bidsncluding ad tags

Standard

Native SSP receives metadata and selects the winning bid

SSP receives ad tag with banner, rich media, or video asset to display on site

From OpenRTB 2.3 specs:

Headline {title}Content URL {clk}Description Text {data}Thumbnail {img}Brand Logo {img}Brand Name {data}

DSPs respond withmetadata and bids onbehalf of advertisers

Native

Native SSP assembles native ad with real-time templating to fit into the design and layout of the site or app

SSP sends bid request on behalf of publisher site

OpenRTB 2.3 Changes The Game With Support For Native

Native changes the flow of RTB to include all the metadata (headline, thumbnail, etc.) that the

publisher side technology will assemble into the native ad.

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Promoted by

See behind the scenesof Pepsi's new video

Promoted by

See behind the scenes of Pepsi’s new video

I Bid $18I Bid $25I Bid $20