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Maria Alegre, CEO of Chartboost, a business engine for mobile games, shares her insights on free-to-play games.
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Free-to-play lessonsfrom the new mobile leaders
Maria AlegreCo-founder and CEO
Casual Connect SF, [email protected]
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July 10th, 2008
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2009-2010 2011-2013early employee co-founder and CEO
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Top 10 lessonsfreemium & as entrepreneur
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It’s a worldwide market
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Fluik Neon Play Kiloo IMS
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Fluik Neon Play Kiloo IMS
Canada UK Denmark Greece
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If the guy sitting next to me cando it, I can too
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Leveraging the calendaris free and powerful
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#26 USA#15 UK#15 Italy#21 Canada#31 Switzerland#6 Brazil#15 Sweden#2 Netherlands
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Christmas Halloween
Valentine’s dayThanksgiving
SummerWinter
New yearCarnival
Sport Events
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Distinction between iteration and radical innovation
4
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A network is a powerful asset
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When data talks, youneed to listen
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1. News Feed2. Banners 3. In-Store Featured4. Email Newsletter5. Facebook6. Twitter7. YouTube8. AdMob9. Tapjoy10. Beta Crew11. Blog12. Contest13. Press14. Avatar Item15. Full Screen Interstitial
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1. News Feed2. Banners 3. In-Store Featured4. Email Newsletter5. Facebook6. Twitter7. YouTube8. AdMob9. Tapjoy10. Beta Crew11. Blog12. Contest13. Press14. Avatar Item15. Full Screen Interstitial
80%
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Mastering content cycles canbuy you months of success
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1. Song
2. Theme
3. Premium Song
4. Avatar outfit
5. Contest
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Formulas to buy time
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2010Wednesday, August 14, 13
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2010 2013
South Korea
Japan
China
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reskinning
publishers
outsourcing emerging markets
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Choose your moment, and jump!
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new market
new platform
new game
new company
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It’s a now industry
10
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Develop Launch
Learn
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Our productization of the learningthe backend to power your in-app purchase store
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Maria AlegreCo-founder and CEO
Questions?
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