Meet the Judges 5 February 2014

Elspeth Graham FCIPRCIPR Greater London Group

Welcome

DATES TO REMEMBER

• Tuesday 25 February

• Late entries – Tuesday 4 March Late fee of £75 +VAT per entry

www.cipr.co.uk/excellence

JUDGING

• Two CIPR members judge each category

• A third external judge joins them for panel interviews

• Judges sign Confidentiality Agreement

• Two Chairs of Judges oversee process

Sarah Pinch FCIPR Director – Pinch Point

Communications.

Preparing your entry

• Which campaign / which category?

• View criteria and rules of entry online.

• Writing a submission.

• What are the judges looking for?

MEASUREMENT & EVALUATION.

• No AVEs - zero score if AVEs are included.

• Special Award – Best Use of Measurement & Evaluation

Sarah’s five top tips

• 1 – Entry criteria, planning• 2 – Accuracy, spelling and grammar• 3 – Evaluation • 4 – Stimulation• 5 – The Importance of the Interview

Jason MacKenzie FCIPRManaging Director – Liquid

Panel interviews

• The shortlist

• The panel interviews.

Jason’s five top tips

1 – Preparation

2 – Don’t regurgitate

3 – Be honest

4 – Passion

5 – Differentiation

Any Questions?

CHECKLIST

• 1,000 word text only PDF doc. (no images / no AVEs).• Optional PDF containing supporting material, images,

coverage etc.• One campaign image• One company logo• 80 word executive summary

ENTRY DEADLINE• Tuesday 25 February 2014 – all entries to be submitted by 18:00.

LATE DEADLINE• Tuesday 4 March 2014 – Late entries will be accepted until 18:00

(an additional £75 + VAT applies to each late entry).

SHORTLIST ANNOUNCED & PANEL INTERVIEWS• April – May 2014

CIPR EXCELLENCE AWARDS DINNER• Winners revealed on 17 June 2014 at Old Billingsgate, London

Further information:www.cipr.co.uk/excellenceexcellence@cipr.co.uk0207 631 6900 (option 4)

Resources: Online guidance and AMEC website

This webinar will be available on demand via www.cipr.co.uk