Cisco tec surya panditi - service provider

1 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.

Core – Service Provider Surya Panditi

SVP/GM, Service Provider Networking Group

May 24, 2012

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 2

By 2016 there will be 5.1B mobile users, up from 4.1B in 2011

By 2016 smartphones &

tablets will exceed laptops in

generating mobile traffic, smartphones

representing 82%

By 2016 4G comprises 6% of connections &

36% of mobile traffic

Video will be 71% of mobile traffic

Offloading mobile traffic to WiFi networks is a growing trend; by 2015 mobile 8%, fixed/WiFi 46%,

and fixed/wired 45%

By 2015, 4 major regions (Sub-Saharan Africa,

Southeast Asia, South Asia, and the Middle East) and

40 countries (including India, Indonesia, Nigeria)

will have more people with mobile network access

than with access to electricity at home.

Source: Cisco Visual Networking Index 2012

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 3 Source: Cisco Visual Networking Index 2012


Enable New Business Models

Adapt to Traffic Explosion while Creating Services from the Intelligence in

the Network

Simplify Network Through Architectural Approach


Web Services Providers

Financial

Broadcasters

Advertisers

Content Aggregators

Application Developers

Retailers

Manufacturers

Comm Providers

SP

VALUE OF TO DELIVERY OF

CLOUD NETWORK

Core Edge Agg

Access

Op

tica

l

CLIENT


Mobile Access Fixed Access

Monetization

Adaptive billing infrastructure

B2B2C Business Models

Premium Resource Allocation

VIP Customer treatment

Optimization

Real time analysis of traffic profiles

Finding unused capacity

Map resources to SLA

Closed Feedback Loop

Net Effect Platform Enablement

Big Data Analytics

Policy

Network

Service Service

Real Time Programmatic Interfaces

Cloud

Collaboration

Application

Community

Video-

Scape

Restful, XMPP HTML5 Plug-Ins

Mone

tization

Op

tim

iza

tio

n

WiFI


APP Creation

Facilitate Application Development and Delivery

• Network programming interface (NPI)

• Build into large developer environment

• Network services plug-ins

• Maximized developer pool

• Holistic network view

Real Time Programmatic Interfaces

APP

Web

Service

HTML 5

APP

CSP Plugin CSP Plugin CSP Plugin CSP Plugin

vService vService

Virtualized Service Fabric

Core Edge CPE Mobile Virtualized

Compute

Cisco Services Platforms


NETWORK

Core Edge Agg

Access

Op

tica

l

CLIENT CLOUD

Business Home Mobility

Regional Data Center

Regional Data Center

Unified Data

Center

Unified Data

Center

SP Access

SP Edge

Optics IP Core


Core Router Core Router Core Router Core Router

MPLS / IPoDWDM Optical Network

Transponders

Distribution

Router Aggregation

Router

Aggregation

Router

Video Probe

Internet

Cache TV

Cache

Error Repair /

Fast Channel

Change

Internet

Cache TV

Cache

Error Repair /

Fast Channel

Change

Distribution

Router Aggregation

Router

Aggregation

Router

Video Probe

Internet

Cache TV

Cache

Error Repair /

Fast Channel

Change

Internet

Cache TV

Cache

Error Repair /

Fast Channel

Change

internet Content

Network

Data Centers Head-

ends Switching

Centers

ITPITPITPITP

ITPITPITPITP

ITP ITP ITP ITP

ITP ITP ITP ITP

Data Centers Head-

ends Switching

Centers


Core Router Core Router Core Router Core Router


Transponders

Distribution

Router Aggregation

Router

Aggregation

Router

Video Probe

Internet

Cache TV

Cache

Error Repair /

Fast Channel

Change

Internet

Cache TV

Cache

Error Repair /

Fast Channel

Change

Distribution

Router Aggregation

Router

Aggregation

Router

Video Probe

Internet

Cache TV

Cache

Error Repair /

Fast Channel

Change

Internet

Cache TV

Cache

Error Repair /

Fast Channel

Change

internet Content

Network

Data Centers Head-

ends Switching

Centers

ITPITPITPITP

ITPITPITPITP

ITP ITP ITP ITP

ITP ITP ITP ITP

Data Centers Head-

ends Switching

Centers

Cisco mobile gateways integrate

multiple functions and DPI for

massive mobile device scale, lower

costs and optimum routing


Core Router Core Router Core Router


Transponders

Aggregation

Router

Aggregation

Router

Video Probe

Internet

Cache TV

Cache

Error Repair /

Fast Channel

Change

Internet

Cache TV

Cache

Error Repair /

Fast Channel

Change

Distribution

Router Aggregation

Router

Aggregation

Router

Video Probe

Internet

Cache TV

Cache

Error Repair /

Fast Channel

Change

Internet

Cache TV

Cache

Error Repair /

Fast Channel

Change

Simplified transmission +

transport - IPoDWDM

eliminates transponders,

increases efficiency.

Distribution

Router

Core Router

internet Content

Network

Application Data

Centers Application Data

Centers


Core Router

Aggregation

Router

Aggregation

Router

Internet

Cache TV

Cache

Error Repair /

Fast Channel

Change

Internet

Cache TV

Cache

Error Repair /

Fast Channel

Change

Distribution

Router Aggregation

Router

Aggregation

Router

Video Probe

Internet

Cache TV

Cache

Error Repair /

Fast Channel

Change

Internet

Cache TV

Cache

Error Repair /

Fast Channel

Change

Distribution

Router

Core Router

Adaptive streaming, caching,

FCC/error repair integrated

into network

Video Probe

Core Router Core Router

internet Content

Network

Application Data


Centers


Core Router

Aggregation

Router

Aggregation

Router

Distribution

Router Aggregation

Router

Aggregation

Router

Distribution

Router

Simplified node management,

massive scale and resiliency

enables consolidation

Core Router Core Router Core Router

internet Content

Network

Application Data


Centers


Core Router Core Router

internet Content

Network

Distribution

Router

Device requests

content

Router identifies all

content locations

CONGESTED

CONGESTED

UNCONGESTED

Aggregation

Router

with streamer

Aggregation

Router

with streamer Aggregation

Router

with streamer

Distribution

Router Aggregation

Router

with streamer

Router directs request

to source – across

best path

Content delivered to

client device

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 15 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

Increased Service Velocity Quickly deploy new services

Multi-dimensional Scale System and services scale

Network

Cloud

Client

Simplify Operations Reduce overall TCO

Integrated A to Z Management

ASR 9000 “nV System”

ASR

9000v

ASR 9000

ASR 900

nV

nV

Foundation for the Next-Generation Edge

nV Simplify operations & scale


Control Strategy, Reduce Cost, and Improve Performance

Capacity Exhaustion

(10-40G Limitations)

Problem

Scale Existing Fiber >10x

(100G/400G/1T)

Solution

Advanced DSP Technology for

Lowest TCO

Cisco

CMOS Silicon Integration

for Lowest TCO

Improve power, cost and

density of system

interconnect

Optical Costs >> IP

(at 100G and Beyond)


Continued Cisco Leadership in Core and Edge


Unified

Data Center

Third-Party Services/ Content

Business

SP Services/ Content

VoD VoD

Regional

Data Center

Regional

Data Center

Unified

Data Center

IP Core

Edge

Access

Robust Portfolio Spanning Core, Edge, and DC

SP Edge/Aggregation

#1 Market Share: 53.6%

• Highest Capacity Edge: 96Tbps

• >70% Better TCO w/ nV Technology

• Industry’s First 2-port 100GE

• >1,100 ASR 9000 Customers worldwide

SP Data Center Network Infrastructure

#1 Market Share: 47.4%

• Highest Capacity

• Industry’s First 100GE in DC

• 7500+ Customers (SP & Enterprise)

Market Share Source: ACG 1QCY11, Synergy 4QCY11 (DC)

SP Core #1 Market Share: 67.9%

• Highest System Capacity Core Router

• Industry’s First Standards-Based 100GE

• Highest Performing 100G DWDM

• 460+ CRS customers

• 2000+ ONS optical customers worldwide

Mobile #1 Backhaul Routing: 46.7%

#1 Packet Core: 32.9%

• Portfolio Breadth: 2G/3G/4G/Femto/Wi-Fi

• Radio Independence

• 30 LTE Wins

http://www.vonage.com/lp/US/searchmsn/

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