Embed Size (px)
Citation preview
Seattle Bootcamp
Soft Launches
•Goal of Soft Launch: To achieve 20% Adoption
•Soft Launch Groups: Staff, Elders, Group Leaders, “Early Adopters”
•Collect City Stories
Launch Strategies
Seattle Bootcamp
Promotional/Marketing Strategy
•Communicate “The City” well before asking people to join
•Teaser Messages to create intrigue
•Explanatory Messages: Share the vision
•Reinforcement Messages: User stories; City-exclusive content
Launch Strategies
Seattle Bootcamp
Promotional/Marketing Strategy
•Creative SWAG: Shirts, stickers, cards
•Picture Day: Photographer to take profile pics
•Handouts: City Cheat Sheets, City Map
•Videos
Launch Strategies
Seattle Bootcamp
Invitation Strategy
•Group Invitations
•Connect Kiosk (Open or Password Protected)
•Connect Groups
•Bulk Invitation
•Through Sync with ACS People
•Other Ideas: Response Cards, Townhall Meetings, Link Kiosk to web site
Launch Strategies
Urban Planning 2012
Post Launch MaintenancePost Launch Maintenance
Seattle Bootcamp
Ongoing Training Strategy
•10:1 Support Network
•Standardize Training (http://bit.ly/citytrainingvids)
•New Staff
•Group Leaders
•Leadership leads by example
Post Launch Maintenance
Seattle Bootcamp
Ongoing Training Strategy
•“City Tips”•Post to Church Group
•Share from Pulpit/Bulletins
•Ensure welcome team feels comfortable with The City
•City Training in your membership or newcomer class
•“City Pros” visit small groups to help co-train
Post Launch Maintenance
Seattle Bootcamp
Ongoing Engagement StrategyReviewing these regularly will help
facilitate conversation surrounding what you are doing well & what needs to be
improved upon
The 3 C’s: Worth Revisiting •Commitment (lead by example; don’t double-dip)
• Communication (pulpit announcements, web site, fliers)
•Content (content strategies)
Post Launch Maintenance
Seattle Bootcamp
Ongoing Engagement Strategy
•Releasing New Features•Slowly release features that you didn’t start with
•Stay tuned to City Builders for brand new features
•Builders Group Involvement•City Builders: feature releases, bug fixes, events, webinars
•Launch Training: launch & training process, webinars
•Church to Church: network with other churches
Post Launch Maintenance
Seattle Bootcamp
•Church Videos
•Mercy Vineyard: http://youtu.be/1BBdpJuZSfI
•Savior Community Church: http://vimeo.com/27534778
•Covenant Love Church: http://vimeo.com/64244337
•True North Church: http://vimeo.com/41092148#
Resources
•Church Web Pages
•Westgate Chapel: http://westgatechapel.com/
•Reality LA: http://onthecity.realityla.com/
•FBC Keller: http://vimeo.com/23427206
•New City Cincy: http://www.newcitycincy.org/what-is-the-city
•Training Videos & Resources
•Training Videos for embedding in groups: http://bit.ly/citytrainingvids
•Connect Kiosk: http://bit.ly/cityconnectkiosk
•Implementation Materials: http://bit.ly/1aOZ0D2
JUST READ THIS: http://bit.ly/157qUcH
