Class #8 October 29, 2013

STARTUP IDEAS !

Evaluating an idea, its market and its execution.

START SMALL

THINK BIG?

“FRIGHTENINGLY AMBITIOUS”

A new search engine !

Replace email !

Disrupt universities !

[insert your idea here]

THREE KEY FRAMEWORKSProblem-first • Where are the pain points? Keep a journal. • Using technology to solve a common problem. • Examples: Fetchnotes, Dropbox, Speech4Good, Mailbox

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Market-first • What are the trends in the market? Do some market research. • Addressing specific inefficiencies within a larger/growing market. • Examples: Uber, Boundless, HubSpot, AirBnB

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Technology-first • What are the cutting edge technologies? Be an early adopter. • GPS, near-field communication, Bluetooth 4.0 • Examples: Bump, Sonar, Robin, Matter.io

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LOOKING IN COMMON PLACES

http://thegongshow.tumblr.com/image/345941486

“Unbundling” What’s your unique value proposition?

Photos

Videos

News feed

Mobile EventsMessenger

Notifications

Groups

Pages

Poke

Graph SearchOAuth/Platform

Birthdays

For next week...

• Meet with Professor Goldstein for course registration

• Begin final project research/outline your topic

• Complete selected readings delivered via email

• Write 1 pg. double-spaced reflection on an idea you may have

BE GREAT. HAVE A GOOD WEEK.