Cloud as a growth engine for business

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    21-Nov-2014

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How an organisation can leverage the Cloud for delivering fast growth. The presentation covers various aspects of the Cloud ranging from BPaaS, SaaS, IaaS and PaaS and how an organisation can go about leveraging each of them for business growth. The presentation was part of Keynote presented at the IBM Cloud Innovation Forum India by Christian Klezl, Vice President, Cloud Solution Sales, IBM Corporation.

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<ul><li> 1. Cloud as a Growth Engine for BusinessChristian KlezlVice President, Cloud Solution SalesIBM Corporation</li></ul> <p> 2. MarketShiftsin the digital economyShift in personalized computing towardsmobile using cloud-based servicesShift towards unbundlingbusiness offeringsShift towards killer-appsdisrupting entire industries 2014 International Business Machines Corporation 2 3. Business Leaders raiseQuestionsthat focus on competitiveness and opportunity readinessSpeed and agility to act fast vis--visclients and outpace competitionEmpowerment and engagement tocapture and provide compelling servicesEconomics from utmost effectivenessand efficiency across the entire business 2014 International Business Machines Corporation 4. IBM Cloud: Think it. Build it. Tap into it.4 2013 IBM Corporation 5. IBM Cloud: Think it. Build it. Tap into it.5 2013 IBM Corporation 6. 1.96mYou didn't get to see Wimbledon unless you were sitting in front of a TV.Now people can access us anytime, anywhere, through different devices.downloads of the Wimbledon appdeveloped by IBM19.7munique users on wimbledon.comlast year55%of views to the site from mobile devicesMick DesmondCommercial Director, The All England Lawn Tennis Club 7. IBM Cloud: Think it. Build it. Tap into it.7 2013 IBM Corporation 8. 5,000We want to build a smarter platform that brings the shipper and receiver closer,and where everythings visible.logistics companies in Ningboshare data in the cloud80%reduced idle timeof one customers trucks16msaved annuallyby the same customerLarry QinCEO of Ningbo Smarter Logistics 9. IBM Cloud: Think it. Build it. Tap into it.MusicMastermind isturning phonesinto musicstudios withcloud,connecting theworld throughmusic9 2013 IBM Corporation 10. Users can now enjoy music creation wherever they are.Matt Serletic,Co-Founder &amp; CEO, Music Mastermind250,000active, social and mobile users,composing and sharing original songs155countries in a robust;globally dispersed infrastructure80%of the $10 billion revenue generated last yearby mobile applications came from gaming 11. ClientExpectationsdetermine direction and scope of any cloud adoptionEfficiency gains from sharing data, facilitatingbetter dispatching and reducing idle time in NingboEngagement with digital andmobile audiences to provide a betterexperience for Wimbledon fansNew Business from games, music andentertainment born and enabled on the Cloud 2014 International Business Machines Corporation 12. Cloud is changing the way enterprises work and transforming theway IT and business processes are deliveredMarket Drivers: Nearly 70% of enterprises to pursue hybridcloud by 2015** 91% of net new software built for cloud deliveryin 2014*** Growing IT complexities accelerating shift tosoftware defined solutions Open standards driving new class of innovation Expanding role of Service Providers*Source: IBM Market Insights, March 2014, Internal IBM Estimates**Source: Gartner, p.6, Private Cloud Matures, Hybrid Cloud is Next, Gartner G00255302, Sept 6, 2013***Source: IDC Directions, "How SaaS Gets Built" Doc # DR2014_T3_RM March 2014Cloud Opportunity*$392B, 25% CAGR25% CAGR28% CAGR24% CAGRSaaS +BPaaSIaaS +PaaSPrivateCloud2013 2017 2014 International Business Machines Corporation 12 13. Enterprises need to securely balance the integration of cloud withback-end systems and drive new levels of insight from data~70%of enterprises topursue hybrid cloudcomputing by 2015*Optimization InnovationThe highest value is derived when we bring the Systems of Record and Systems ofEngagement data together to generate the insights*Source: Gartner, p.6, Private Cloud Matures, Hybrid Cloud is Next, Gartner G00255302, Sept 6, 2013 2014 International Business Machines Corporation 13 14. Introducing the Composable BusinessRestlessly reinvent and innovateyour processesMake better decisions withReal-time Actionable InsightsAccelerate your time to marketIntegrate across the enterpriseA Building Block Approach 2014 International Business Machines Corporation 14 15. Key roles in a Composable BusinessBusiness LeadersDevelopers IT Leaders 2014 International Business Machines Corporation 15 16. IBM Cloud marketplaceIBM creates a new buying experience for Cloud Services New unifying, digital experience acrossBiz, Dev, and Ops roles to Learn, Try,and Buy Services across all cloud: IaaS, PaaS,and SaaS, not just a slice Over 200 IBM and Third-Party Softwareand Services offered side-by-side. Easy access to build, consume, deployand purchase servicesibm.com/cloud 2014 International Business Machines Corporation 16 17. IBMs cloud capabilitiesThink it. Build it. Tap into it.Enabling business transformationBusinessProcessas a ServiceMarketplace of high value consumablebusiness applicationsSoftwareas a ServiceComposable and integrated applicationdevelopment platformPlatformas a ServiceEnterprise class, optimizedinfrastructureInfrastructureas a ServiceSmarterWorkforceSmarterCommerceSmarterAnalyticsSmarterCitiesWatsonSolutionsSoftwareSolutionsCloud Managed ServicesPublic. Private. Hybrid.Codename: BlueMixInfrastructure Solutions 2014 International Business Machines Corporation 17 18. SoftLayer StandsApartCloud providers and many in the market make some coreassumptions that mandate thatAll resources arevirtualizedAll resourcesare sharedWith SoftLayer, neither is mandated, opening up cloudcomputing to new applications and use cases virtualization is achoice with a flexible setof options resources can beshared, dedicated ormixed.the client has ultimate choice 2014 International Business Machines Corporation 18 19. 40 data centers worldwide in 15 countriesand five continents globally.New cloud investments will meet clientsneeds for choice, compliance and dataresidency.IPv4/IPv6 dual stackGlobal DNSIBM is investing $1.2B in new cloud resourcesto significantly expand SoftLayer presenceAmsterdamFrankfurtGlobal DDOS MitigationLondonParisGlobal Internet Exchanges &amp; PeeringProviding you localized capabilities you requireIndiaChinaHong KongSingaporeData Center &amp; NetworkPoint of PresenceNetwork Point of PresenceMelbourneLos AngelesSydneyTokyoSeattleSan JoseDenverChicagoDallasHoustonMexico CityMontrealTorontoNew York CityWashington D.C.AtlantaMiamiBrazil 2014 International Business Machines Corporation 19 20. Delivering a cloud-based Platform as a ServiceThink it. Build it. Tap into it.Enabling business transformationBusinessProcessas a ServiceMarketplace of high value consumablebusiness applicationsSoftwareas a ServiceComposable and integrated applicationdevelopment platformPlatformas a ServiceEnterprise class, optimizedinfrastructureInfrastructureas a ServiceSmarterWorkforceSmarterCommerceSmarterAnalyticsSmarterCitiesWatsonSolutionsSoftwareSolutionsCloud Managed ServicesPublic. Private. Hybrid.Codename: BlueMixInfrastructure Services 2014 International Business Machines Corporation 20 21. BlueMix: a Composable Services development environmentIBM gets credit for being the first traditional systems managementsoftware vendor to concretely demonstrate it is able toexecute on its vision for transformation and cloud acrossproduction on prem, SaaS and API delivery options. As such,IBM has raised the bar for competitors looking to transformtraditional system management software offerings to SaaS-baseddelivery models.- IDC, Feb 2014Run Your AppsChoose any language runtime or bring their own. Justupload your code and go.DevOpsDevelopment, monitoring, deployment and logging toolsto run the entire applicationExtend SaaS AppsDrop in SaaS App SDKs and extend to new use cases(e.g,. Mobile, Analytics, Web)APIs and ServicesA catalog of open source, IBM and third party APIsservices - stitch together an application in minutes.Cloud IntegrationBuild hybrid environments. Connect to on-premisessystems of record plus other public and private clouds.Expose your own APIs 2014 International Business Machines Corporation 21 22. IBM knows how to rally developers around emerging technology4M+developerWorks members100University partnerships in20 countries1K+ startupsIBM GlobalEntrepreneurship Programdev@PulseBlueMix daysBlueMix Garage43IBM Innovation Centershosting3000+ eventsBlueMix Garagepartnership w/Galvanize to putIBM experts in the heart ofthriving entrepreneurialcommunities 2014 International Business Machines Corporation 22 23. Choice of market leading servicesThink it. Build it. Tap into it.Enabling business transformationBusinessProcessas a ServiceMarketplace of high value consumablebusiness applicationsSoftwareas a ServiceComposable and integrated applicationdevelopment platformPlatformas a ServiceEnterprise class, optimizedinfrastructureInfrastructureas a ServiceSmarterWorkforceSmarterCommerceSmarterAnalyticsSmarterCitiesWatsonSolutionsSoftwareSolutionsCloud Managed ServicesPublic. Private. Hybrid.Codename: BlueMixInfrastructure Services 2014 International Business Machines Corporation 23 24. An expanding IBM SaaS portfolio for Business and ITCHROKenexa Talent SuiteCIOApplicationPerformance MgmtCFOAlgo Risk ServiceCMOMarketing CenterSales &amp; CommerceCommerce on CloudCustomer Care &amp; SupportWatson Engagement AdvisorSupply ChainSterling SupplyChain VisibilityLegalEmptoris ContractManagementProcurementEmptoris Spend AnalysisCity OperationsIntelligent OperationsCenterRecent AcquisitionsPersonalized customerengagement &amp; marketingautomationMobile security and mobiledevice, content, andapplication managementBy 2017, CMOs will spend more on IT than CIOsGartner 2014 International Business Machines Corporation 24 25. IBM delivers value across the cloud continuumConsumeFuel the front andback officeRapidly develop newcloud applicationsAccelerate existingapplications to the cloudCreateSimplify managementof your dynamic cloudSoftLayer Software Patternson SoftLayerBlueMix 100+ SaaSApplicationsBring your ownLicense . Application . Idea . Customers 2014 International Business Machines Corporation 25 26. IBM Cloud: Think it. Build it. Tap into it.26 2013 IBM Corporation 27. Choosing to partner with IBM was a fairly easy decision.The advantage of leveraging IBM resources to help manageour infrastructure was a big deciding factor.Brian MoffordVice President, Drivewyze 130annual bypasses by average Drivewyze subscriber,improving safety, productive driving and getting home faster100%of wireless communications encrypted for privacy,with sensitive government data stored in local data centers$1,200average annual savings by customer,through mobile and real-time SaaS 28. Todays Business andIT Leaders Cant Wait toInnovateAnd Dont Have to 2014 International Business Machines Corporation 28 29. Speed.Empowerment.Economics.Think it.Strategize how to use cloud todrive revenue growth andefficiencies.Confidently realize theBenefitsBuild it.Build and run your privateor hybrid cloud.of CloudTap into it.Utilize cloud services delivered fromIBM Cloud. 2014 International Business Machines Corporation 29 30. Thank you!Christian Klezlklezl@us.ibm.com </p>