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Cloud Computing Industry Trends and Di ti Directions Ron Batra Independent Consultant

Cloud Computing Industry Trends and Directions

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As presented by Oracle ACE Director Ron Batra at Oracle Technology Network Architect Day in Phoenix, AZ on December 14, 2011.

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Page 1: Cloud Computing Industry Trends and Directions

Cloud Computing Industry Trends and Di tiDirections

Ron BatraIndependent Consultant

Page 2: Cloud Computing Industry Trends and Directions

Contact Information

www linkedin com/in/ronbatra

Contact Information

www.linkedin.com/in/ronbatra

@ronbatra

ronbatra.blogspot.com

[email protected]

+15129348659/+16502570223

Page 3: Cloud Computing Industry Trends and Directions

Safe Harbor and Disclaimer

• Information contained in this presentation represents my views only It is intended forrepresents my views only. It is intended for information purposes only, and may not be incorporated into any contract. It is not a p ycommitment to deliver any material, code, or functionality, and should not be relied upon in

ki h i d i imaking purchasing decisions.• All content is copyrighted by Ron Batra, and no

d ti i f t ll d lreproduction in any format allowed, unless authorized by the author.

Page 4: Cloud Computing Industry Trends and Directions

Speaker BackgroundSpeaker Background• ~18+ years cross industry technology experience in IT, Consulting and

Product ManagementO l i i l d D t b A d Middl• Oracle experience include Database, Apps and Middleware

• Hands-on Technology, Delivery, Sales, Strategy, Thought Leadership• Industry vertical includes Energy, Utilities, Semi-Conductor, Telecom,

Healthcare Finance Automotive Aerospace RetailHealthcare, Finance, Automotive, Aerospace, Retail• Served as an Oracle Deputy CTO – 2008-2009• Serving as an Oracle ACE Director – since 2007• Serving on several industry advisory boards and committees• Serving on several industry advisory boards and committees• Delivered projects from $500K to $20MM+• Architecture roles include: Director-Product Development , Chief Architect,

Solution Architect Application Infrastructure and Integration ArchitectSolution Architect, Application, Infrastructure and Integration Architect• Process background includes PMP, Six Sigma

Page 5: Cloud Computing Industry Trends and Directions

Recent Disruptive TechnologiesRecent Disruptive Technologies

Graphical BrowserGraphical Browser

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 6: Cloud Computing Industry Trends and Directions

Recent Disruptive TechnologiesRecent Disruptive Technologies

The InternetThe Internet

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 7: Cloud Computing Industry Trends and Directions

Recent Disruptive TechnologiesRecent Disruptive Technologies

B db dBroadbandEverywhereEverywhere

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 8: Cloud Computing Industry Trends and Directions

Recent Disruptive TechnologiesRecent Disruptive Technologies

High DensityHigh Density StorageStorage

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 9: Cloud Computing Industry Trends and Directions

Recent Disruptive TechnologiesRecent Disruptive Technologies

Di it l M iDigital Music

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 10: Cloud Computing Industry Trends and Directions

Recent Disruptive TechnologiesRecent Disruptive Technologies

Di it lDigital PhotographyPhotography

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 11: Cloud Computing Industry Trends and Directions

Recent Disruptive TechnologiesRecent Disruptive Technologies

Smart Phones

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 12: Cloud Computing Industry Trends and Directions

Recent Disruptive TechnologiesRecent Disruptive Technologies

IP b dIP based CommunicationCommunication

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 13: Cloud Computing Industry Trends and Directions

Recent Disruptive TechnologiesRecent Disruptive Technologies

ComputingComputing MobilityMobility

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 14: Cloud Computing Industry Trends and Directions

Recent Disruptive TechnologiesRecent Disruptive Technologies

Apps Eco System

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 15: Cloud Computing Industry Trends and Directions

Recent Disruptive TechnologiesRecent Disruptive Technologies

Social MediaSocial MediaReal Time WebReal Time Web

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 16: Cloud Computing Industry Trends and Directions

Recent Disruptive TechnologiesRecent Disruptive Technologies

Open Source

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 17: Cloud Computing Industry Trends and Directions

Recent Disruptive TechnologiesRecent Disruptive Technologies

DIY - WebDIY Web

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 18: Cloud Computing Industry Trends and Directions

Recent Disruptive TechnologiesRecent Disruptive Technologies

Movie RentalsMovie RentalsStreaming VideoStreaming Video

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 19: Cloud Computing Industry Trends and Directions

Is Cloud Computing p gDisruptive ?p

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 20: Cloud Computing Industry Trends and Directions

And What is Cloud Computing, Really ?p g, y

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 21: Cloud Computing Industry Trends and Directions

NIST Definition of Cloud ComputingNIST Definition of Cloud Computing• Cloud computing is a model for enabling convenient, on-demand

network access to a shared pool of configurable computing ( t k t li ti dresources (e.g., networks, servers, storage, applications, and

services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essentialpromotes availability and is composed of five essential characteristics, three service models, and four deployment models.

• Note 1: Cloud computing is still an evolving paradigm. Its definitions, use cases, underlying technologies, issues, risks, and benefits will be refined in a spirited debate by the public and private sectors. These definitions, attributes, and characteristics will evolve and change over time.

N t 2 Th l d ti i d t t l t f d l d d k t i h• Note 2: The cloud computing industry represents a large ecosystem of many models, vendors, and market niches. This definition attempts to encompass all of the various cloud approaches

Source: National Institute of Standards and Technology (NIST).

Page 22: Cloud Computing Industry Trends and Directions

5 Essential Characteristics5 Essential Characteristics

On Demand Self Service

Broad Network Access

Resource Pooling

Rapid Elasticity

Measured ServiceC i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 23: Cloud Computing Industry Trends and Directions

Are Cloud Computing and p gVirtualization the same ?

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 24: Cloud Computing Industry Trends and Directions

VirtualizationVirtualization

•Virtualization does give efficiencies of operations – in ways never imagined before

•However, virtualization is not a significant differentiator or a silver bullet

•And yet, virtualization platforms play a significant role in adoption and inter-operability

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 25: Cloud Computing Industry Trends and Directions

VirtualizationVirtualization

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 26: Cloud Computing Industry Trends and Directions

Role of HypervisorRole of Hypervisor

•Sun Virtual Box

Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 27: Cloud Computing Industry Trends and Directions

Traditional vs Cloud with HypervisorTraditional vs. Cloud with Hypervisor

Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 28: Cloud Computing Industry Trends and Directions

Hypervisor PositioningHypervisor Positioning

•Runs on x86 systems•Optimized for Microsoft products

•Runs on x86 systems•Optimized for Microsoft products

•Runs on x86 systems•Optimized for Microsoft products

Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 29: Cloud Computing Industry Trends and Directions

Hypervisor Fragmentation is yp gsimilar to multiple OS and

Unix versions

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 30: Cloud Computing Industry Trends and Directions

Cloud Computing Service ModelsCloud Computing Service Models

Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 31: Cloud Computing Industry Trends and Directions

Cloud Computing Adoption ChallengesCloud Computing Adoption Challenges

Offering Challenges Description

Software as a Service(SaaS)

Software as a Service(SaaS)

Somewhat independent of classical Cloud Models, SaaS can be delivered

Somewhat independent of classical Cloud Models, SaaS can be delivered

-Oracle On Demand (CRM, EBUS) already offered

-Oracle On Demand (CRM, EBUS) already offered(SaaS)(SaaS)

Platform as a Service(P S)

Platform as a Service(P S)

SaaS can be delivered without Cloud.

SaaS can be delivered without Cloud.

Value Proposition not very b i

Value Proposition not very b i

EBUS) already offeredEBUS) already offered

-PaaS Commercial Market and Open Source

-PaaS Commercial Market and Open Source(PaaS)(PaaS)

Infrastructure as a Service Infrastructure as a Service

obviousobvious

Getting well adapted, Value proposition is very obvious. Getting well adapted, Value proposition is very obvious.

and Open Source Dynamics

and Open Source Dynamics

Graining traction in Public and Private Models HybridGraining traction in Public

and Private Models Hybrid(IaaS)(IaaS)y

Inter-operability is the next milestone/also a challenge.

yInter-operability is the next milestone/also a challenge.

and Private Models, Hybrid Model has dependencies.

and Private Models, Hybrid Model has dependencies.

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 32: Cloud Computing Industry Trends and Directions

Deployment ModelsDeployment Models

VPN

HybridPublic

VPNIaaS

Virtual Private Cloud

PaaS IaaS SaaS

HybridPublic

P i t

IaaS

Private

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 33: Cloud Computing Industry Trends and Directions

Cloud Value Propositionsp

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 34: Cloud Computing Industry Trends and Directions

Private Cloud Value PropositionPrivate Cloud Value Proposition1. Leverage fully existing hardware and software assets

2 L it thi “i id ” th fi ll2. Less security concerns – everything “inside” the firewall

3. More control with the Enterprise1. Control over costsCo o o e cos s2. Control over roadmap3. Control over timeline

4 Does not need a constant and reliable connection to the Internet4. Does not need a constant and reliable connection to the Internet

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 35: Cloud Computing Industry Trends and Directions

Public Cloud Value PropositionPublic Cloud Value Proposition

1. Nothing needed to build – you simply buy a service

2. Choice between large Capitalizing Expenditure and Operating Expenditure

3 Scale capacity linearly as business grows3. Scale capacity linearly as business grows

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 36: Cloud Computing Industry Trends and Directions

Hybrid Cloud Value PropositionHybrid Cloud Value Proposition

1. Reduced focus on building and automation of everything

2. Leverage existing assets and infrastructure well

3 Can be highly flexible if done right3. Can be highly flexible if done right

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 37: Cloud Computing Industry Trends and Directions

Cloud Computing p gRealities

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 38: Cloud Computing Industry Trends and Directions

Some Cloud RealitiesSome Cloud Realities

Every Cloud Computing Application needs a data-center: Yours (Private Cloud) External (Public Cloud) or Hybrid(Private Cloud), External (Public Cloud) or Hybrid.

A Public Cloud Provider is a “for-profit” business.

A C i l H i i “f fit” b iA Commercial Hypervisor is a “for-profit” business.

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 39: Cloud Computing Industry Trends and Directions

Market Dynamicsy

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 40: Cloud Computing Industry Trends and Directions

Market Projectionsj

Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 41: Cloud Computing Industry Trends and Directions

Multiple Market ApproachesMultiple Market Approaches

Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 42: Cloud Computing Industry Trends and Directions

Cloud Value Propositionsp

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 43: Cloud Computing Industry Trends and Directions

Usage Scenario MappingUsage Scenario MappingUsage Public Private Hybrid

Seasonal Capacity IaaS, PaaS IaaS, PaaS IaaS, PaaS

Op. Ex vs. Cap Ex. IaaS, PaaS, SaaS * IaaS, PaaS, SaaS

Non-Core Competency (Outsourcing)

IaaS, PaaS, SaaS * IaaS, PaaS, SaaS

Short Life Cycle Projects IaaS, PaaS IaaS, PaaS IaaS, PaaS

Disaster Readiness IaaS, PaaS IaaS, PaaS IaaS, PaaS

Massive Computing IaaS, PaaS IaaS, PaaS IaaS, PaaS

Infrastructure Consolidation

IaaS, PaaS IaaS, PaaS IaaS, PaaS

Data Center Real Estate/Capacity

IaaS, PaaS IaaS, PaaS IaaS, PaaSEstate/Capacity Management

•Outsourcer on private cloud is possible*Outsource and expense model possible

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 44: Cloud Computing Industry Trends and Directions

Oracle’s Cloud Computing Directionp g

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 45: Cloud Computing Industry Trends and Directions

Oracle’s Cloud Computing Direction

Leverages existing investments

Oracle s Cloud Computing Direction

Leverages existing investments

Designed to minimize cost, pain and disruption to b i bli t l t fbusiness; enabling control over amount of new technology introduction

Offers a blend of solutions: Engineered Systems, Traditional Software/Hardware Systems,

C i ht R B t 2011 N d ti i f ll d l th i dCopyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 46: Cloud Computing Industry Trends and Directions

Oracle’s Cloud Solution Summary

A Pl tf P d t I f t tD kt

Desktop Solutions

Oracle Virtual Desktop

Infrastructure (VDI)

Applications

Oracle Fusion Apps

Engineered Systems

Oracle ExaDataDatabase Machine

Oracle Public Cloud

Java

Virtualization (Hypervisor)

Oracle VM Server for x86

Virtualization(No Hypervisor)

Oracle Solaris Containers (Zones)

Storage

NAS Storage

Apps Platform Products InfrastructureDesktop

Oracle VM VirtualBox

Oracle Secure Global Desktop

EBusinessSuite

Oracle CRM

Oracle ExaLogicElastic Cloud

SPARC SuperCluster T4-4

Oracle Database

Database

Application Services (Fusion

CRM & HCM, Oracle Social

Network)

Oracle VM Server for SPARC (former

LDOMs)Oracle Solaris

Legacy ContainersSAN Storage (Pillar

Axiom)

Tape Storage

Flash StorageSun Ray Clients

Oracle Desktop Virtualization for

Healthcare

Oracle Desktop Virtualization for

Oracle Database Appliance

Oracle ExalyticsIn-Memory Machine

Oracle Big Data Appliance

Storage Software

Storage Networking

Public Sector

Oracle Desktop Virtualization for Contact Center

Appliance

Sun ZFS Storage Appliance

C i ht R B t 2011 N d ti i f ll d l th i d

Extend Oracle Enterprise Manager 12c for Cloud Management

Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

Page 47: Cloud Computing Industry Trends and Directions

Contact Information

www linkedin com/in/ronbatra

Contact Information

www.linkedin.com/in/ronbatra

@ronbatra

ronbatra.blogspot.com

[email protected]

+15129348659/+16502570223