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Cloud Computing Models: Private, Public and Hybrid Evilázaro Alves Chief Business Development Officer BR Soluções Integradas Microsoft Regional Director Microsoft Azure MVP [email protected] | @evilazaro

Cloud Computing Models: Private, Public and Hybrid

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Cloud Computing Models: Private, Public and Hybrid Evilázaro AlvesChief Business Development OfficerBR Soluções IntegradasMicrosoft Regional DirectorMicrosoft Azure [email protected] | @evilazaro

The Current State of SaaS

Challenges

Opportunities

On-Premises SaaS Apps

• Expanding Market Opportunity: Reach new customers in broader markets• Sell directly to business decision makers• More predictable revenue• Lower infrastructure support costs

• Requires business model adjustments - new pricing approaches , selling, and more

• Revenue increases slowly, harder to invest back in business• Legal and regulatory concerns with storing data outside the customer’s

datacenter• Limited opportunities for customization• Low margins and price sensitive customers cause churn

Hybrid

Opportunities & ChallengesCloud and SaaS model adoption

Opportunities

Challenges

Expanding Market Opportunity

Sell directly to business decision makers

More predictable revenue

Lower infrastructure support costs

Requires business model shifts

Revenue builds up more slowly, harder to invest back in business

Legal and regulatory concerns around data

SLA management - Requires high level operational disciplines

Requires re-architecting existing applications

Your Key Priorities

Balancing SaaS delivery with core software and solving customer problems.

Software+ Customer workflows

Core CompetenciesEssential value for ISVs to

build

As-a-Service(Platform &

Infrastructure Management)

Non-core, but Necessities

Limited value for ISVs to build

Your Key Priorities

ISVs are experiencing more challenges and burdens managing their own infrastructure

Software+ Customer workflows

Core CompetenciesEssential value for ISVs to build

As-a-Service(Platform & Infrastructure Management)

Non-core, but NecessitiesLimited value for ISVs to build

Your Key Priorities

Choosing the right cloud platform is critical when expanding your business to the cloud and SaaS

Software+ Customer workflows

Core CompetenciesEssential value for ISVs to

build

Choosing the Right Cloud

Platform

Non-core, but Necessities

Limited value for ISVs to build

Application Architecture

Complexity & CustomizationComplexity of solutions – data layer/app layer

Core vs. new/extended solutions

APIsSolution integration: 3rd party solution integration, APIs support

Customization – enabling partners

TenancySingle tenant vs. Multi-tenant

Operations Customer Needs & SLAReliability/Availability

Performance

Security/Compliance

Scalability

SupportEasy on-boarding

Service management: Provisioning, usage metering, billing

DevOpsALM

DevOps collaboration

Versioning

Key Considerations for Cloud Platform Decision

Business Model & Strategy

Pricing /Cost StructurePricing model – monthly, annually

Funding model: CAPEX vs. OPEX

Cost to scale (COGS)

Target MarketTarget market and geo presence, expansion

Macro environment – data sovereignty, regulatory compliance

Channel model

Business GoalsCloud First or Cloud Both strategy

Grow – organic or through acquisition

Funding – get sold, get invested

Where are SaaS ISVs Running Apps Today?Hybrid Cloud: Across On-Premises, Managed Hosting, and Public Cloud

80% of SaaS ISVs are self-hosted

today

Key Drivers

< 2% Cloud-based infrastructure(Public Cloud)

Fast time to solutions, rapid deployment for new services

Global reach with broad geo coverage

18% Enhanced Managed Services and Hosted Managed Services

Delegate operations and infra management

to capable managed hosting partners

39% Co-location

Specific geo coverage or local presence while maintaining operational control to meet customer’s expectations and SLA

Infra HW operational efficiency

41% ISV On-premises

Complex solution architecture and customization

Full operational control to meet customer expectations and SLA

Cost to scale. CAPEX funding model

Source: IDC Direction 2014, Transformation Everywhere How SaaS Gets Built, March 2014

Why Bet on the Microsoft Cloud PlatformComplete Hybrid Cloud Platform

ONE Consistent Cloud Platform to Support ISVs’

Business Needs

< 2% Cloud-based infrastructure(Public Cloud)

18% Enhanced Managed Services and Hosted Managed Services

39% Co-location

41% ISV On-premisesSource: IDC Direction 2014, Transformation Everywhere How SaaS Gets Built, March 2014

Microsoft Cloud OS

Customer

ServiceProvider

MicrosoftConsistentPlatform

ONE

Allows ISVs to expand SaaS business seamlessly with a consistent hybrid platform

Microsoft Cloud PlatformThe Platform for Your SaaS Business

Common Identity

Integrated Virtualization

Data platform

Multi-Tenant

Flexible Deployment

Microsoft

On-PremisesServiceProvider

OneConsistentPlatform

Deliver a consistent platform to run your applications across on-premises, Microsoft public cloud, and service provider’s cloud

Unified Management

Comprehensive & Flexible Hybrid Cloud PlatformGrow your business with Microsoft no matter where you start

Service ProviderMicrosoft Azure Develop Deploy Manage Monitor

On-Premises

Microsoft Cloud PlatformDesigned for Cloud Applications

Windows Server 2012 R2

Web Applications Remote Desktop Services

Networking Storage Management Active Directory

Virtualization with Hyper-V Multi-Tenancy Availability / Scalability / Security

System Center 2012 R2

Service Provider Foundation API

OS & Application Monitoring

Automation & Self-Service

Infrastructure Provisioning

Foundation for Hosting Service Provider Offers

ISV Control Panels Custom Control Panels Service Management Portal

Service Management API (REST OData)

Compute Storage (File/Block) Network

Application Hosting (SaaS/PaaS/IaaS)

Desktop Hosting through RDS

Windows Server 2012 R2 Provides the comprehensive, highly scalable platform

System Center 2012 R2

Provides the cost efficient, unified management platform

Windows Azure Pack & Service Provider Foundation APIProvides standard management API

Local currencies

Global datacenters

Global CDN

Global support

24 x 7 x 365 support Over 1 billion customers, 20 million businesses 76 markets worldwide 280 years of combined industry experience in infrastructure, security, product dev, and global ops

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Local account teams

By the Numbers

June 2013

250,000

50% of the Fortune 500 companies

Experience counts

Over 250 million people use OneDrive

Dynamics CRM serves over 3.5 million users

48 Million Subscribers in 41 countries

Nearly 50 million Office Online users

1.5 Billion games of Halo

Xbox delivered over 740 million hours of entertainment

Skype users spend up to 2 billion minutes per day using the service

Bing holds 18.2 percent of US market share

11 billion stored photos

Outlook.com has over 400 million active users and is the world’s fastest growing email service

1 Billion mobile notifications a month

Yammer now has over 8 million registered users

Designed for openness and flexibility

Powering a world of devices

Enabling a consistent development platform

Search

Social

Mail

Calendar

People

Analysis

SDKs

Storage

APIs

Contextual awarenessKey app adoption

DataDrive SQL 2014

HDInsight, Power BI

AzureMachine Learning

Apps level operations

XBOX, Lync,O365 integration

Showcase Wins

Entities

High value end to end scenarios

Android SDKiOS SDK

for business

Office and SharePoint integration

Apps publishing program

Unparalleled Platform

Public cloud

Private cloud

Hybrid cloud

.NET

Hyper-V

Visual Studio

System Center

Active Directory

Programming languages + tools.NET, Visual Studio, TFS + Git, Java,

NodeJS, PHP, Python, Ruby, C++

Microsoft cloud infrastructure

WebMobileGamingCloud servicesData Analytics

MediaIdentity

IaaSWindows VMsLinux VMsStorageNetworking

PaaS

Regulatory compliance is a feature set of O365, Azure and CRM Online. Microsoft continues to adapt and evolve in building regulatory compliance features into our services

Microsoft is a Leader in Compliance, Security and Privacy

No other cloud provider offers the breadth of regulatory-related and other trust features across cloud platforms

Routinely collaborate and seek input from regulators to validate our approach

Microsoft’s services are engineered to help customers to meet their regulatory compliance needs

Microsoft is a thought leader and innovator in the cloud on regulatory compliance

Standard process for development of secure software

International standards

ISO 27034-1

Comprehensive application security program

Flexible controls, measurements and

secure coding requirements

Engineering Security and Privacy

Sample Operational Security and Privacy Practices

Data securityLock box processes for Encryption at rest protects data on Microsoft servers

Encryption in transit with SSL/TLS protects data transmitted between customer and Microsoft

Threat management, security monitoring, and file/data integrity prevents or detects any tampering of data

Physical security 24-hour monitoring of data centers

Multi-factor authentication, including biometric scanning for data center access

Internal data center network is segregated from the external network

Role separation renders location of specific customer data unintelligible to the personnel that have physical access

Logical securityLock box processes for strictly supervised escalation process greatly limits human access to data

Servers run only processes on whitelist, minimizing risk from malicious code

Dedicated threat management teams proactively anticipate, prevent and mitigate malicious access

Port scanning, perimeter vulnerability scanning, and intrusion detection prevent or detect any malicious access

Admin and user controlsRights Management Services prevents file-level access without the right user credentials

Multi-factor authentication protects access to the service with a second factor such as phone

S/MIME provides secure certificate-based email access

Data loss prevention prevents sensitive data from leaking either inside or outside the organization