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Cloud Identity: What Happens Next? Extinction Event or Cambrian Explosion? Pat Patterson, salesforce.com, Principal Developer Evangelist @metadaddy

Cloud Identity: What Happens Next?

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Explore how identity standards form the foundation of an ecosystem of interoperable cloud-focused products. Presented at Cloud Identity Summit Local Edition, San Francisco, CA, October 22, 2012, and Defrag Conference, Broomfield, CO, November 15 2012.

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Page 1: Cloud Identity: What Happens Next?

Cloud Identity: What Happens Next?Extinction Event or Cambrian Explosion?

Pat Patterson, salesforce.com, Principal Developer Evangelist

@metadaddy

Page 2: Cloud Identity: What Happens Next?

Safe harborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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To better understand the future of identity,

let's take a look into the past

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In the beginning

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Vendors saw opportunity

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Suites emerged

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Business applications followed a similar path

a few years earlier

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In the beginning

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Vendors saw opportunity

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Suites emerged

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What happened next?

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The dawn of Software-as-a-Service

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A new set of suites emerged

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And then something interesting happened…

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IT departments still needed to write apps

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Platform-as-a-Service

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New channels for apps

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When was the last time you saw one of these?

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So, what's happening with identity right now?

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Identity-as-a-Service

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Identity-Platform-as-a-Service

Active Directory

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Standards allow scale

Skyscraper - Portsmouth by Colin Babb

Image credit: timscottrom / 123RF Stock Photo

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Critical Standards

RFC 6749

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What happens next?

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Recall business app trajectory

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Identity trajectory???

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Business App Ecosystem

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Identity ecosystem

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?

Today’s opportunity

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What will be the killer cloud identity app?

?

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Photo by IvanWalsh.com on Flickr

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Join the conversation: #forcewebinar

Thank You

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Join the conversation: #forcewebinar

GO GIANTS!!!