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ve that Broad-Band service providers are ural beneficiaries in this new game changing ent of the future oud Computing : ’s a big new opportunity r the Telcos

Cloud services for Telco

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Broadband service providers are gearing up to provide basic business software as a value added service, but they need to find the right architecture and right delivery mechanism to create differentiation and customer value - along with a business model that is exclusive,elastic and difficult to replicate

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Page 1: Cloud services for Telco

We believe that Broad-Band service providers are the natural beneficiaries in this new game changing environment of the future

Cloud Computing : It’s a big new opportunityFor the Telcos

Page 2: Cloud services for Telco

CLOU

D CO

MPU

TING

GAIN

ING

RAPID

GRO

UN

D

Google Apps

EC2 Mosso

FlexiscaleOracle

VMware

FaceBook

What is missing?

Page 3: Cloud services for Telco

CLOU

D BASICS

Page 4: Cloud services for Telco

IT’S A CROW

D!

The big tech company The VAR

Consultant

The Systems integrator

Network access provider ISV

Networkinggear firm

Managed Services Firm

Life without “Cloud”

$$$$$$

Just Imagine if your business is small!!

Page 5: Cloud services for Telco

SEIZING

THE O

PPORTU

NITY

The big tech company

The Systems Integrator

Network Access provider

ISVNetworkinggear firm

Life in the “Cloud”

Developer Community

XYZ Web Services

The Invisible Info-structure

. . . and everyone's business shrinks a little

Big opportunity for Broad Band service providers

Would they rule the world !?

Page 6: Cloud services for Telco

A SIMPLIFIED

PICTURE Device

Access

Network & PlatformInfrastructure

Application

The Invisible info-structure

Access providers have strategic advantage

Managed Services Providers will try to fund and/or partner with access providers to win long term contracts

Challenges for the “small and

solo” accessand Managed

Services Providers

Page 7: Cloud services for Telco

LIFE IN A SIN

GLE CLO

UD

Device

Access

Network & PlatformInfrastructure

Application

Business Processes do not end at the edge of the cloud

The world does not live in a single cloud

Supply chainProduct designMortgage processing

. . . Is difficult . . . Though FaceBook & MySpace can be fun

Page 8: Cloud services for Telco

MU

LTI CLOU

D M

OD

EL

Device

Access

Network & PlatformInfrastructure

Application

Device

Access

Network & PlatformInfrastructure

Applications

Network & PlatformInfrastructure

Service Composition & Orchestration Platform

Service CompositionService Aggregation Service Orchestration

Business in a Federated Network

Multi-Cloud Environm

ent

Page 9: Cloud services for Telco

USIN

G O

RCHESTRATIO

NCloudBased

Orchestration

Business processes are essentially a multi-cloud environment

Open Innovation

CollaborativeProduct Design

CollaborativeSoftware Development

Page 10: Cloud services for Telco

THE PERFECT BLU

E OCEAN

FOR TELCO

S Big Opportunities for Telcos

Cloud Computing is an enabler for Broad-Band service providers to enter the IT Services market using their existing provisioning model

Access Network

Service ManagementPlatform

Applications

Page 11: Cloud services for Telco

WH

Y TELCO ?

Telcos, are close to the customer

Access Network

Service ManagementPlatform

ApplicationsDeclining voice revenues Increased demand for Broad-band but “value-add”is an issue While cloud computing is a game changer, the key players are focused on large enterpriseThere are 6 million small businesses in the USA

-Of which only 3.8% use integrated business softwareBroad band services providers have the reach – others don't

Page 12: Cloud services for Telco

k

USER EXPERIEN

CE IS MO

ST IM

PORTAN

T

Single connected experience COMPUTE

COLLABORATE

COMMUNICATE

Page 13: Cloud services for Telco

SUCCESS M

OD

ELCrossing the ChasmProduct innovation

Initial attraction (Consumerization of enterprise technology)Long term product valueFocus on small enterprise needs / problems

Avoid the large enterprise for Early AdoptersGo for the small enterprise

Page 14: Cloud services for Telco

PRODUCT DEVELOPMENT PROPOSAL

SAIBAL DAS CHOWDHURY - Asia Strategy Partners

A Service Aggregation and

Orchestration Technology

Developed by

For telecommunication service providers

Page 15: Cloud services for Telco

SAIBAL DAS CHOWDHURY

Technology Evangelist

Innovation Consultant

Business Mentor

Asia Strategy Partners

Page 16: Cloud services for Telco

My work sphere

Kuala Lumpur – Where I am currently spending most of my time

Places I have lived and worked