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Cloud as a growth engine for a smarter enterprise. Tap into IBM SaaS Solutions.
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© 2013 IBM Corporation
Doug Clark Cloud Leader IBM United Kingdom and Ireland
Cloud without Compromise Cloud as a Growth Engine for a Smarter Enterprise
@cloudstuff
Tap into….IBM SaaS Solutions
© 2013 IBM Corporation 2
What is driving IT demand?
Explosion of Mobile Devices
Infrastructure Optimization – Cloud Computing Growth of
Social Media
Advanced Predictive Analytics
Real-time Sensor Data
Cyber Security
Business Optimization
+ Big Data
© 2013 IBM Corporation 3
Technology is the driving force shaping the future
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Technology factors
Market factors
Macro-economic factors
People skills
Regulatory concerns
Socio-economic factors
Globalization
Environmental issues
Geopolitical factors
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CEO Studies 2004–2013
Strategic reinvention
136% are more likely to use cloud to
reinvent customer relationships
Better decisions
170% more likely to use analytics
extensively via cloud to derive insights
Deeper collaboration
79% more likely to rely on cloud to locate
and leverage expertise in the ecosystem
© 2013 IBM Corporation 4
IBM has an unmatched set of cloud capabilities
Think It. Strategize how to
use cloud to drive
savings and revenue
growth.
Build It. Build and run your
private or hybrid
cloud.
Tap into It. Utilize cloud
services delivered
from IBM’s
SmartCloud
IBM Cloud IBM’s end-to-end cloud portfolio
Restless reinvention
Analytics everywhere
A dynamic hybrid cloud strategy
© 2013 IBM Corporation 5
IBM Cloud
Business Process
as a Service
Enabling business transformation
Business Process
Solutions Application Application Application Application Application
Software
as a Service
Marketplace of high value consumable business applications
Platform
as a Service
Composable and integrated application development platform
Infrastructure
as a Service
Enterprise class, optimized infrastructure
External
Ecosystem Industry Collaboration
Human
Resources
Big Data &
Analytics Commerce Marketing
Development Big Data &
Analytics Security Integration Mobile Social
Traditional
Workloads
Built using open standards
Compute Storage Networking
Built using open standards
Smarter Commerce
Smarter Analytics
Smarter Cities
Smarter Workforce
Watson solutions
Software solutions
Middleware
solutions
SOFTLAYER
IBM SmartCloud
Enterprise +
Public. Private. Dynamic Hybrid.
Think it. Build it. Tap into it.
Infrastructure solutions
© 2013 IBM Corporation 6
IBM Cloud: Think it. Build it. Tap into it.
Business Process as a Service
Enabling business transformation
Business Process Solutions Application Application Application Application Application
Software as a Service
Marketplace of high value consumable business applications
Platform as a Service
Composable and integrated application development platform
Infrastructure as a Service
Enterprise class, optimized infrastructure
External Ecosystem
Industry Collaboration Human Resources
Big Data & Analytics
Commerce Marketing
Development Big Data & Analytics
Security Integration Mobile Social Traditional Workloads
Built using open standards
Compute Storage Networking
Built using open standards
Smarter Commerce
Smarter Analytics
Smarter Cities
Smarter Workforce
Watson solutions
Software solutions
Middleware solutions
SOFTLAYER
IBM SmartCloud Enterprise +
Public. Private. Dynamic Hybrid.
Think it. Build it. Tap into it.
Infrastructure solutions
© 2013 IBM Corporation 7
IBM acquisitions
Business Process
as a Service
Software
as a Service
Platform
as a Service
Infrastructure
as a Service
Smarter Commerce
Smarter Analytics
Smarter Cities
Smarter Workforce
Watson solutions
Software solutions
Middleware
solutions
Public. Private. Dynamic Hybrid.
Think it. Build it. Tap into it.
SOFTLAYER
IBM SmartCloud
Enterprise +
Infrastructure solutions
© 2013 IBM Corporation 8
IBM Cloud: Think it. Build it. Tap into it.
The IBM Cloud portfolio includes 100+ SaaS offerings as
part of the IBM SmartCloud “as-a-service” capabilities
Think It. Strategize how to
use cloud to drive
savings and revenue
growth.
Build It. Build and run your
private or hybrid
cloud.
Tap into It. Utilize cloud
services delivered
from IBM’s
SmartCloud
IBM Cloud
IBM’s end-to-end cloud portfolio
Restless reinvention
Analytics everywhere
A dynamic hybrid cloud strategy
© 2013 IBM Corporation 9
IBM Cloud: Think it. Build it. Tap into it.
Cloud is revolutionizing how both IT and line-of-business
executives consider and consume IT
70% of IT budgets are spent on
operations and
maintenance (IDC)
6 out of 10
organizations overspend on
IT without improving IT
services (Gartner)
CFOs Alone authorized 26% of
all IT investments during
the past year (Gartner)
CMOs will control more IT buying
decisions in 2017 than the CIO
(Gartner)
80%
of new IT investments will directly
involve LOB executives by 2016
© 2013 IBM Corporation 10
IBM Cloud: Think it. Build it. Tap into it.
Software-as-a-Service is no longer only about economics -- it is
about innovation
New
business
models
Better
service
and
complete
solutions
IT
flexibility
and
scalability
Agility
and rapid
time to
value
More
innovation
and
productivity
Lower
upfront
costs and
variable
pricing
© 2013 IBM Corporation 11
IBM Cloud: Think it. Build it. Tap into it.
SaaS and BPaaS directly serve the needs of the business
leader and functional departments
General Counsel needs
to streamline contract
management processes,
and strengthen IP.
Chief Marketing Officers must analyze, understand, and engage each
customer as an individual across channels.
Chief Procurement Officers need to strategically manage spend, contracts,
& supplier ecosystems.
Chief Financial Officers
need to make more analytical, risk-
aware decisions supporting revenue,
expenses, and other KPIs.
Chief Human Resource
Officers need to find, analyze,
source, acquire & retain the best
talent worldwide.
VPs of Sales must drive
omnichannel B2C sales that integrate
across mobile, social, and on-site
locations.
Heads of Customer
Care need to build unique service
and retention techniques via
personalized engagements.
© 2013 IBM Corporation 12
IBM Cloud: Think it. Build it. Tap into it.
Shared IT/LOB strategy encourages a collaborative SaaS
buying agenda
Collaborative IT
Innovative solutions
Faster time to value
Up-to-date capabilities
Always available
Business Needs IT Needs
Shared vision and execution
“Shadow IT”
LoB Buyers
Security
Privacy
Scalability
Agility
Governance
© 2013 IBM Corporation 13
IBM Cloud: Think it. Build it. Tap into it.
IBM’s portfolio delivers broad and deep business value to help
organizations achieve their objectives
• E-commerce • Customer self-service • Public safety • Service delivery
Deliver Business Analytics at Point of
Impact
Accelerate Business Process Innovation
Connect People with Collaborative Business
Networks
• Digital marketing optimization • Pricing, promotion, product mix analytics • Procurement analytics • Business insights • Intelligent city operations
• Employee and partner collaboration • Strategic supply management • Product planning and development • Talent management
© 2013 IBM Corporation 14
IBM Cloud: Think it. Build it. Tap into it.
Through the IBM SmartCloud, clients tap into SaaS suites
aligned with a broader Cloud strategy championed by IT
SmartCloud for Legal Contract Management Risk Analysis Document Management
SmartCloud for Marketing Demand Generation Campaign Analytics Agency Collaboration
SmartCloud for Procurement Contract Management Spend Analysis Strategic Sourcing
SmartCloud for City Operations Transportation Planning Water Management Utility Optimization
SmartCloud for Human Resources
Talent Management Learning and Certification
Employee Onboarding
SmartCloud for Sales & Commerce
eCommerce Performance Analytics
Quote Management
SmartCloud for Customer Care & Support
Engagement Advice Experience Management
Client Success
SmartCloud for Social Business Collaboration Suite
SmartCloud for IT Operations
Service Management Security
© 2013 IBM Corporation 15
IBM Cloud: Think it. Build it. Tap into it.
High Value Applications: Delivered at Scale and Helping Our
Clients Transform Their Businesses Today
120 million candidate
records on the Kenexa talent
management platform…
180 Million
transportation
management
transactions annually
300,000 global trading
entities connected for
IBM clients
5.5 million daily
transactions
exchanged via IBM
B2B cloud
60,000 users of IBM
digital marketing tools
send 130 million
monthly emails
e
x
…accessed daily by
80,000 candidates and
more than one million
hiring managers
We enable tens of thousands of marketers that support over 4,000 brands to send
333 million emails each month and facilitate over 8 million trade deals negotiated
by thousands of users
© 2013 IBM Corporation 16
IBM Cloud: Think it. Build it. Tap into it.
Client Success on IBM SmartCloud Solutions
Predict student drop out with 80% accuracy
Increased loan volume by 34%
Saved $120 million on upgrading the City’s water
infrastructure
Lowered costs 33% 1 percent improvement
to margin
Decreased PO processing time by 75%
Increased click-through rate 500%
Grew Ecommerce revenues twentyfold
Reduced onboarding process from days to hours
Visibility to 99.9% of truckload shipments
20% faster cycle time for new product introductions
Reduced TCO by 90%
© 2013 IBM Corporation 17
IBM Cloud: Think it. Build it. Tap into it.
Why do the world’s leading companies rely on IBM SaaS
solutions?
100+ best-in-class solutions
Broad coverage for front office roles with 8 SaaS suites for the c-suite
Deep domain expertise across 18 industries delivered through IBM Global Business Services
Availability in over 50 countries today
Customer-centric value with outcome-based subscription models
Enterprise-grade security standards
Flexible deployment across private, public, and hybrid cloud environments
Large and expanding global SaaS business partner community
© 2013 IBM Corporation 18
IBM Cloud: Think it. Build it. Tap into it.
Ask the fundamental questions:
• Are your clients’ organizations
achieving the levels of innovation
required to compete in today’s
environment?
• Are your clients able to nimbly
put lucrative ideas into action?
• Can your clients’ value chain
continually reinventing customer
relationships?
• Are you adapting to market changes
as fast as your clients’ competitors?
Go to www.ibm.com/SaaS for more information.
Find out more about how you can tap into SaaS solutions
Tap Into it. Utilize cloud services delivered from
IBM SmartCloud.
Doug Clark
@cloudstuff
Cloud Leader, IBM UK & Ireland