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Color Me Promoted, Color Me a Leader,
or Color Me Going-No-Where
Quoted in
The World I Live Inby Helen Keller
“I understand how scarlet can differ from crimson because I know that the smell of an orange is not the smell of a grapefruit…through an inner law of completeness, my thoughts are not permitted to remain colorless.”
The Power of Color
in Business and Leadership
Charcoal Grey
Authority
Accountable
Dependable
Trust with legal or financial matters
Wear when signing a contract
Medium Grey
Emotions under control
Authority to guide mediation
between 2 or more people
Power to neutralize emotionally
charged situations
Light Grey
Easy to blend into the wallpaper,
cubicles, a crowd of people
Gather information without calling
attention to yourself
Facilitate change
NOT be noticed by others
Navy Blue
Trustworthy
Capable
Effective in financial matters
Traditional professional impression
Chair a meeting
Conduct interviews
Attend an annual review
Medium Blue
America‟s favorite color
Friendly
Energetic
Approachable
Makes all skin tones look healthy
Light Blue
Be seen as subtle
Puts others at ease
Relaxing to you and others
Calms others down when they are
emotionally charged
Wear when conducting an exit
interview
Black
Decision maker
Leadership
Delivering information to
subordinates with no arguments
Networking with other people in
leadership positions
“I make my own decisions.”
Burgundy
Refinement
Maturity
Experienced in your field of
expertise
Good to wear when you are new on
the job or at a new client location
Red
Excitement
Powerful and worth listening to
Easy for others to remember your
message in a program
Great for sales calls
Slightly increases heart rate and
brain activity of people observing
you, so that others remember you
and your message
WhiteClear
Clean
Crisp
Elegant
Authority of a lab coat (reminds people of doctors or scientists)
Men‟s white pressed dress shirt is considered the most formal in day-to-day business
Beige, Ecru, Camel
“You can talk to me.”
Friendly and approachable
Encourages dialogue
Great for networking at events
where you want to meet new people
Relaxes the image of a person with
a strong personality
Brown, Coffee, Earth-tones
Down to Earth
Reliable
Dependable
Gets the job done
Positive association with coffee and
chocolate
Coral, Peach, Melons
Energizing
Makes all skin tones look healthy
Good to wear when you:
have a headache
are recovering from being ill
Don‟t feel well, but still need to
show up at work or an event
Trendy Colors
Greens
New, fresh ideas
Good for when you are excited
about new, invigorating plans,
products or proposals
Fresh cut green grass
Soft apple green
Deep forest green
3 senses – taste, smell, sight
Orange
Playful, not serious
Outdoor activities – sports,
Halloween, school colors in sports
activities
Business power for „fun in the sun‟
industry
Comes and goes as a trendy
„fashion‟ color
“I am in the mood to play.”
Pink
Enthusiasm
Makes you look young, energetic
and enthusiastic
„In the Pink‟ – healthy
Bright – draws attention
Pastel – reassuring demeanor
Purple
Women relate well to this color
Creative
Innovative
Unique
Thinks „outside the box‟
Helps men who want to be more
relatable to women
Yellow
Cannot be ignored
Adds cheerful tone to any day
Sunny disposition
Wear when you want to stand out in
a crowd
Don‟t wear when you are not feeling
well or have a stomach ache
Prints & Patterns
Animal PrintsFun, wild like an animal
Fashionable to other women, off-putting to
men: they don‟t wear these patterns
Draws attention
Dramatic
Exciting
Women like these patterns because they
do not reveal their true silhouette
Fine pattern
Understated elegance
Classic
Refined
Gracious
Neutral
Good for business
Plaid
Takes life and work seriously
Hard working, thrifty
Traditional
Cool weather
Stability
Comforting
Sporty
Pin Stripes
Powerful
Prestigious
Traditional
Dressiest suit pattern
Authority
Professional Image
Resembling ruled ledger lines
Stripes - vertical
Slenderizing
Dependable
Making a mental effort
Friendly
Approachable
Dependable
“Follow the line” laid out by others
Houndstooth
Upscale
Tasteful
Safe
Conservative (in neutral colors)
Serious business message
Best in tailored outfits
High fashion when the pattern is
large and over-sized
Herringbone Serious business message
Male-oriented
Refined
Balanced
Timeless
Understated
Traditional
High fashion when pattern is large or over-sized
Tweed
Serious business message
Classic - natural
Cool weather
Masculine
Tough, can withstand change
Dramatic Geometrics
Creative
Unique
Dynamic
Bold
Fashion savvy
Strong presence
Male-oriented
Floral
Romantic
Feminine
Casual
Happy
Warm weather
Mother Nature
Small Checks
Subtle
Quiet
Easy to get along with
Dependable
Unassuming
Approachable
Conventional
Stable
Medium Checks
Middle of the road approach to
business
Informal
Sporty
Tranquil
Engineers, architects, charts
Paisley
Subdued
Serious
Quiet
Soft curves
Flowing design
Originated in Eastern India
Small Floral
Feminine
Dainty
Soft
Delicate
Light weight
Comforting
Medium Floral
Feminine
Romantic
Fluffy
Relaxed
Flowing
Nostalgic
Large Floral
Loud
Casual
Personal time
Vacation
Whimsical
Flamboyant
Light-hearted
Contact Information
Peggy M. Parks, AICI CIP
President
The Parks Image Group, Inc.
www.TheParksImageGroup.com
Phone: 404/266-3858
Fax: 404/364-0298
Blog: http://PeggyParks.Wordpress.com
LinkedIn : Peggy M. Parks
