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sticky sites once they visit, help them stick around

Compelling Sites

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Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on features that keep visitors to your site longer & coming back for more

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Page 1: Compelling Sites

sticky sitesonce they visit, help them stick around

Page 2: Compelling Sites

Cate IndianoDesktopMedia

Utilizing CS4 and a bunch of other mostly free tools!

Page 3: Compelling Sites

questions

how many manage your own sites

what products do you use?

what type of content are included

how often is it updated

Page 4: Compelling Sites

Analytics

• How long are people sticking around?

• What are they looking at?

• What tool are you using? Google Analytics

Page 5: Compelling Sites

what kind of elementskeep them

Page 6: Compelling Sites

widgets

Dreamweaver extensions

Widget box:everything from countdown to polling to SM feeds

Page 7: Compelling Sites

video

posted to youtube and then to site, let’s demo

• dropped into flash component, and/or added in dreamweaver

Page 8: Compelling Sites

flash

rotating banners or carousels

• animations

Page 9: Compelling Sites

social mediaintegrate your social media presence with badges

Page 10: Compelling Sites

rss

Feedforall

How to set up a feed

• just as you know your subscriber base for email marketing, you can have a subscriber base for your site, feedburner can track it

Page 11: Compelling Sites

images

flash banners

• flickr

Page 12: Compelling Sites

podcasts

Audacity

Garageband

• RecordforAll

Page 14: Compelling Sites

livecam

Live streaming entertainment!

ustream

• How to?

• (they have a facebook app too)

Page 15: Compelling Sites

want to learn more?

The Marketing Technology Training Certificate Program

104 hours of New Media trainingdelivered onsite or online7 college creditsfinal project: a marketing proposal complete with ROIfantastic student kit of books and a flip video camera

need to upgrade your skill set but can’t afford to?check with your state’s incumbent worker training fund!

Page 16: Compelling Sites

cate brosseau indianomarketing technologies consulting and trainingcertified technical trainer, adobe certified instructor

the marketing technology training certificateauthor, InDesign@Work, wbe, member astd317.955.9300 [email protected]

www.desktopmedia-corp.comwww.desktopmedia-training.comlinkedin: www.linkedin.com/in/cateindianodelicious: marketing technology bookmarksskype: desktopmediatwitter: desktopmediacard.ly/cate_indiano