36
LTKA #1 Dr.-Ing. Eueung Mulyana http://eueung.github.io/ET3010 ET-3010 | Connected Services and Cloud Computing | Attribution-ShareAlike CC BY-SA 1 / 36

Connected services and cloud computing

Embed Size (px)

Citation preview

Page 1: Connected services and cloud computing

LTKA #1Dr.-Ing. Eueung Mulyana

http://eueung.github.io/ET3010ET-3010 | Connected Services and Cloud Computing | Attribution-ShareAlike CC BY-SA

1 / 36

Page 2: Connected services and cloud computing

Layanan Tersambung&

Komputasi Awan 

LT (&) KA

Connected Services&

Cloud Computing 

CS (&) CC (or simply: Cloud)

2 / 36

Page 3: Connected services and cloud computing

CS + CC

What & Why

Landscape & Roles

3 / 36

Page 4: Connected services and cloud computing

Connected ServicesWhat & Why #1

4 / 36

Page 5: Connected services and cloud computing

Section Outline1. CS - Definition2. CS - Examples3. Facts - CS Around Us (Micro)4. CS - Triggers & Enablers

5 / 36

Page 6: Connected services and cloud computing

CS - DefinitionAny Digital Service that brings people together inany Meaningful way - to engage, transact, share,etc. - is a Connected Service. (cf. Golding,2011)

LiteralServices + Connections

This plus meansthat needthat can not properly be used without...

What do these technically mean??

CS - ExamplesLegacy Telco Services

Voice ServicesText ServicesData Services

Services with Internet-OriginTwitterFacebookGoogle Search...

6 / 36

Page 7: Connected services and cloud computing

Facts - CS Around UsA Micro Perspective

 

  

7 / 36

Page 8: Connected services and cloud computing

Facts - CS Around UsA Micro Perspective

 

Everyday Life 

To Ease Things, to Entertain, to ... 

For some, those become primaryneeds ...

8 / 36

Page 9: Connected services and cloud computing

CS - Triggers & Enablers 

User Devices "Cloud"

Lifestyle

Technology Advances

Economical Feasibility

9 / 36

Page 10: Connected services and cloud computing

CS - Triggers & Enablers 

Telco (Retail)

Internet Community

Konvergen

State A State B

Timespan +/- 10 th

 

Evolved from IC and (legacy)TelcoRegional vs. GlobalTelco: Fixed- & Mobile-Broadband, Growth via Cust.Base

 

Others: Media, ...Enter Change ...

10 / 36

Page 11: Connected services and cloud computing

Connected ServicesLandscape & Roles

11 / 36

Page 12: Connected services and cloud computing

Section Outline1. CS - Impacts2. CS - Market3. CS - #nowhappening and The Future4. CS - Remarks5. CS - Numbers & Stats6. CS - Model, Relationship & Facts to Consider

12 / 36

Page 13: Connected services and cloud computing

CS - Impacts 

New Demands, Opportunities, but also Threats!

 

Ada gula ada semut... Demands = $$$$$$ come either from new or from existing, acquiredMarkets

 

Serious threats for existing players (incumbents)Right strategy and business agility badly needed to surviveand win!

13 / 36

Page 14: Connected services and cloud computing

CS - Market 

Telco Internet

Case: Indonesia, +/- Y2000Relative to Market Size1:8 to 1:10

14 / 36

Page 15: Connected services and cloud computing

CS - Market 

Telco Internet

Y2010+1:2 to 1:3

 

Now ?

15 / 36

Page 16: Connected services and cloud computing

CS - #nowhappeningand The Future

 

  

16 / 36

Page 17: Connected services and cloud computing

CS - Remarks    

17 / 36

Page 18: Connected services and cloud computing

CS - Numbers & Stats    

18 / 36

Page 19: Connected services and cloud computing

CS - Model 

Protocol: [Data] StorageProcess

Induction: Phone, SMS,Twitter, Facebook, Search, ...

 

CS (System): UI, Data(Local+Remote), Process(Local+Remote)CS Data Source: DeviceSensors, CommunicationChannels

 

CS Frontend: UI, LocalData/Storage, Local ProcessBox/Backend: Interface,Storage, Process

19 / 36

Page 20: Connected services and cloud computing

CS - Relationship 

LT KA

App Market

(Mobile) Network

User

(post­PC) Device

OTT

Vendor

Operator

S Owner

Developers

SimplifiedRelationship 

CS, CC, Some InvolvingParties

20 / 36

Page 21: Connected services and cloud computing

Mobile Devices ($$$$$)

CS/Apps Usage & Purchases ($$$$)

 

Needs for Infrastructure for Providing CS (increased) ($$?)

Data Volume (steadily increased) ($)

Needs for Infrastructure for Connectivity e.g. Coverage, BW(steadily increased) ($)

CS - Facts to Consider 

21 / 36

Page 22: Connected services and cloud computing

CS - Facts to Consider 

Number of Devices

22 / 36

Page 23: Connected services and cloud computing

CS - Facts to Consider 

Cisco VNI GlobalMobile Data TrafficForecast, 2012-2017

23 / 36

Page 24: Connected services and cloud computing

Cloud ComputingWhat & Why #2

24 / 36

Page 25: Connected services and cloud computing

Section Outline1. CS+CC - Model & Relationship2. CC - Definition3. Facts - CS Around Us (Macro)

25 / 36

Page 26: Connected services and cloud computing

CS+CC - Model 

Connected Services &Cloud

26 / 36

Page 27: Connected services and cloud computing

CS+CC - Model (Zoom-In) 

System-Boxes InsideCloud 

Nested Clouds

27 / 36

Page 28: Connected services and cloud computing

28 / 36

Soo.. Minions, errehm, I mean...Students

What is actuallythis Cloud?

Page 29: Connected services and cloud computing

The interesting thing about Cloud Computing isthat we've redefined Cloud Computing to

include everything that we already do.... I don'tunderstand what we would do differently in thelight of Cloud Computing other than change the

wording of some of our ads. (Larry Ellison/Oracle, 2008)

 

A lot of people are jumping on the cloudbandwagon, but I have not heard two people

say the same thing about it. There are multipledefinitions out there of "the cloud".

(Andy Isherwood/HP, ZDnet News, 2008)

29 / 36

Page 30: Connected services and cloud computing

30 / 36

Waaat? err, okay then,thanks Andy!

for me, cloud isbanana!

Page 31: Connected services and cloud computing

CC - Definition 

Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurablecomputing resources (e.g., networks, servers, storage,applications, and services) that can be rapidly provisioned andreleased with minimal management effort or service providerinteraction. (NIST)

31 / 36

Page 32: Connected services and cloud computing

Facts - CS Around UsA Macro Perspective

 

  

32 / 36

Page 33: Connected services and cloud computing

LTKA #1Concluding Remarks

33 / 36

Page 34: Connected services and cloud computing

CS-NotesCS are in everyday life of more-and-more peopleCS become an attracting business trendCS involve many new emerging technologies including CloudCS are rapidly growing in terms of services and applications

34 / 36

Page 35: Connected services and cloud computing

References/Readings1. Paul Golding, Connected Services: A Guide to the Internet Technologies Shaping the Future of Mobile Services

and Operators, John Wiley & Sons Ltd., 2011, ISBN 978-0-470-97455-12. Dan C. Marinescu, Cloud Computing Theory and Practice, Morgan Kaufmann, Elsevier Inc., 2013, ISBN: 978-0-

12404-627-6

 

Complemented with various sources from the Net (will be cited incontext).

35 / 36

Page 36: Connected services and cloud computing

ENDEueung Mulyana

http://eueung.github.io/ET3010ET-3010 | Connected Services and Cloud Computing | Attribution-ShareAlike CC BY-SA

36 / 36