WHY WE ARE DIFFERENT we connect bloggers & brands

• Is not about teaching bloggers how to blog better • Focuses on the business of blogging • It’s the only conference with a mission of finding

better ways for brands and bloggers to work together

• Gives Brands a more targeted spend of sponsorship dollars

CROSS CANADA BLOGGING CONFERENCE 1st Stop Vancouver – 100 bloggers

VanCity Theater, Vancouver, BC

Tuesday April 30, 2013, 10:00am - 4:00pm

We want to organize events for bloggers who want to work with

brands

Save the Date!

NEXT STOPS Calgary to Halifax • We plan on visiting Calgary, Winnipeg, Regina, Toronto and Halifax • Additional cities will be added if we can get a minimum number of bloggers

registered • The number of bloggers that sign up for each city will determine the actual

schedule and cost of sponsorship

HOW IT WORKS Local blogging team in each city

• We will have a local group of bloggers organizing each event (team leader and conference ambassadors)

• The organizing team will promote the conference to local bloggers • Local Bloggers who want to work with brands will sign up • Sponsors will be contacted about the opportunity in that city • The local conference date is set up • The brands who are interested in those local bloggers will sponsor the event • Bloggers will connect with local and national brands on a personal level

5 Reasons to Sponsor CB&B Blogger Community Support: By sponsoring the Connecting Bloggers and Brands conference you are letting bloggers know that they are important to your brand

Blogger selection: It’s the only conference where bloggers attend for FREE

Eager audience: These bloggers want to work with brands. Hands-on experience: Leverage the conference and get real-time,

face to face feedback. Build your blogger list: get a list of all bloggers attending the

conference including blog traffic and their social footprint

1. BLOGGER COMMUNITY SUPPORT: Your sponsorship will speak volumes • By sponsoring the Connecting Bloggers and Brands conference you are

letting all bloggers know that they are important. • Whether you work with them directly or meet them at the conference, you will

leave a lasting impression of your brand - one that may generate immediate mentions, increased brand exposure and future good will - with invested bloggers. • Generate respect for your brand because you’re letting bloggers know that you WANT to connect with them and that you want to hear from them first-hand.

• It’s the only conference with a mission of finding better ways for brands and bloggers to work together

2. BLOGGER SELECTION: bloggers attend for FREE

• Goal is to open up the conference to ALL Bloggers who want to work with brands

• Because we are doing 6 local conferences (instead of one large one) we will be able to facilitate all bloggers that want to attend their local event

• Bloggers will register to attend for FREE as our VIP guests

• Brands will know in advance who is attending

3. EAGER AUDIENCE: These bloggers WANT to work with brands

• #1 qualifier to attend this conference- bloggers want to work with brands (in fact bloggers have to agree to it as part of the terms of applying to attend).

• Brands are only sponsoring bloggers who WANT to work with them. • These bloggers want to learn how to work with you better!

4. BUILDING RELATIONSHIPS: Content that fosters relationships

• Agenda that fosters ample opportunity to start building relationships (or nurture existing relationships).

• Our Agenda includes:

– Working with Brands via PR Agencies – What brands want from bloggers – What Bloggers want from Brands

• Lots of networking time

5. HANDS-ON EXPERIENCE: Leverage the conference and get real-time, face-to-face feedback • Unlike any other conference you’ll attend! This conference is designed to give

you hands-on experience and exposure to bloggers, in an intimate setting. Your Brand will: • Identify and develop direct relationships with bloggers who are motivated to

build relationships with your brand. • Influence first-hand what these bloggers think about your brand. • Understand how the world of bloggers is changing • Make a personal Impression on these bloggers. Face-to-face contact will help

solidify understanding and develop your (outside) voice..what better way to get them to personally connect with your brand!

6. BUILD YOUR LIST OF BLOGGERS: • Receive a database of all bloggers who want to work with you BEFORE the

conference • Bloggers will be ranked into 3 tiers based on their experience • Get to meet 3 tiers of bloggers (newbies, tier 2 and tier 1 bloggers) and learn

how to work with each tier

Sponsorship Opportunities • Our Sponsors for Vancouver include: Telus,

Canadian Beef, Chicken Farmers of Canada • We would like to develop a custom

sponsorship package for you • A custom sponsorship package will be

created for each city. • All blogger will register for the conference in

each city, then we select the venue and create the sponsorship package

We would love to build a custom sponsorship package like we have for

Telus, Chicken Farmers and Canada Beef. Alaina

647-727-0964 alaina@connectingbloggersandbrands.com

http://connectingbloggersandbrands.com http://twitter.com/bloggers_brands

So What Are You Waiting For? Limited opportunities left for Vancouver!

OR you can ask us about the 5 other cities