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Consolidate with Engineered Systems Enrico Proserpio Senior Director Sales Consulting – Oracle Italia

Consolidate with engineered systems

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Page 1: Consolidate with engineered systems

Consolidate with Engineered Systems

Enrico Proserpio

Senior Director Sales Consulting – Oracle Italia

Page 2: Consolidate with engineered systems

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Dedicated StacksDedicated Stacks Wasted CapacityWasted Capacity ComplexityComplexity

Page 3: Consolidate with engineered systems

ENTERPRISE IT PLATFORM CHALLENGES71% of IT cost in Staffing and Implementation

Sizing & Deployment

Planning

Installation &

Configuration

3

Deploying and Scaling

Patching & Maintenance

Platform Administration

40% Staffing 31% Implementation 10% Hardware

12% Software

7% Facilities

Page 4: Consolidate with engineered systems

The world before Henry Ford

• Every car was custom built.

• In the best case, it came in 3 bits:

• Chassis

• Engine/Drivetrain

• Bodywork: Doors, seats, windscreen..

• Every car was different

• No standardization of

• Pedal locations

• Gear shift controls

• Steering

• Wheel widths and sizes

Page 5: Consolidate with engineered systems

The world after Henry Ford

“You can have any color as long as it is black”

• Reduced procurement cost.

• STANDARDISATION

• Pedals, steering wheel,

• Gearstick

• Wheels and tires.

• Most importantly: Standardization reduced running costs.

• Lower cost of components (mass produced)

• Lower cost of repair (standard components)

• But, yes, you can still build/buy a custom car if that’s what you really want.

Page 6: Consolidate with engineered systems

Operational efficiency and agility Drastically Simplified Deployments

• Custom systems do not achieve full performance

– Component imbalance, misconfiguration, bottleneck

• Engineered systems simplify the deployment of

database & middleware systems

– Industry standard pre-installed and pre-certified components

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– Industry standard pre-installed and pre-certified components

– Balanced and optimized end-to-end (HW and SW) for

Maximum and Predictable RAS

– Extreme performance out of the box

• Ready on day one

– Pre-built, tested, standard, supportable configuration

• Less Deployment RiskDeploy in Days,

Not Months

Page 7: Consolidate with engineered systems

The Engineered Systems DifferencePre-built and optimized out-of-the-box

Perform

ance

Achievement

Perform

ance

Achievement

100%

Measure, diagnose, tune and

Test & debug failure modes

Multi-

Custom Configuration

7

Perform

ance

Achievement

Perform

ance

Achievement

Time (Days)

Time (Months)

diagnose, tune and

reconfigure Assemble dozens of components

Multi-vendor finger pointing

Page 8: Consolidate with engineered systems

• Runs existing applications unchanged

– Run standard Oracle 11g R2 database

– Entire Fusion Middleware portfolio

– No Exalogic or Exadata certification required

• Leverages Oracle ecosystem

Operational efficiency and agility Drastically Simplified Deployments

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• Leverages Oracle ecosystem

• Skills, knowledge base, people, partners

• Less Drain on I/T Talent

• Building and operating a unique system requires top talent

• Exadata frees I/T talent to focus on business specific needs

• Green data center

• Power, cooling, space savings

Deploy in Days,

Not Months

Page 9: Consolidate with engineered systems

Operational efficiency and agility Drastically Simplified Configuration and Maintenance

• Every unit is identical

• Pre-built, tested, standard, supportable configuration

• No unique configuration issues

• All benefit from experience of others

• Support can reproduce issues on identical system at

9

• Support can reproduce issues on identical system at

Oracle

• Full-stack support and patch across

whole lifecycle

• Provisioned, Managed, Supported, Upgraded, Patched

as a single, still modular, block

• Oracle owns all issues and patches from firmware to OS

to database

Less RiskBetter Results

Page 10: Consolidate with engineered systems

Exadata Database MachineOptimized, Pre-Integrated Cloud Platform

• Database Consolidation mixes many different workloads in one system– Warehouse oriented bulk data processing

– OLTP oriented random updates

• Handles any combination of workloads with

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• Handles any combination of workloads with extreme performance and predictableresponse times

• Foundation for Mission Critical Cloud

• Runs standard Oracle 11g R2– Manageability, Security, Performance and Availability

Page 11: Consolidate with engineered systems

Exadata in the Marketplace Rapid adoption in all geographies and industries

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Page 12: Consolidate with engineered systems

KPN customer case (for next slides see separate KPN slides)

• Data Center ConsolidationBusiness Objectives

• Increase performance and availability

• Decrease costs

• Prepare for massive consolidation

Solution

• 2011 first half: Introduce database as a service and separate POC/Pilot

environment

• 2011 second half: Production main ordering channel

Improvements

3

33

3

16

0

5

10

15

20

25

30

35

Perform

ance

100

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• 2011 second half: Production main ordering channel

• 6 POD’s: 2 POC/Pilot (2 node clusters) and 4 DTAP (4 node clusters)

Results

• 180 databases hosted, 70 TB storage used

• Cross EXA backups (8x faster than tape)

• 22 applications consolidated, incl. Siebel, BRM and Fusion Middleware / AIA

DC 1(Two X2-2)

DC 2(Two X2-2)

Data Guard

“Oracle cloud is a journey. With Exadata we made an

excellent first step.” Eric Zonneveld– Innovation

Program Architect, KPN

Page 13: Consolidate with engineered systems

Up to

50X10X

+ ++

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Hybrid Columnar CompressionHybrid Columnar Compression Smart Flash Smart Flash CacheCache

Smart Scan QueriesSmart Scan Queries

+ ++

Page 14: Consolidate with engineered systems

Large Memory

Extreme Performance

EXADATA DELIVERS EXTREME CONSOLIDATIONCreate a “Database-as-a-Service” Platform

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Extreme Performance

Workload Management

Quality of Service

Page 15: Consolidate with engineered systems

ORACLE EXALOGIC ELASTIC CLOUDExtreme Application Performance. Extreme Efficiency.

For Java Applications

For Oracle Business Applications

15

For Oracle Business Applications

For the Cloud

Page 16: Consolidate with engineered systems

Enterprise Manager

Enterprise Manager

Exalogic Elastic Cloud X2Exalogic Elastic Cloud X2--22

ORACLE EXALOGIC ELASTIC CLOUDCloud Application Foundation

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Exalogic Elastic Cloud SoftwareExalogic Elastic Cloud SoftwareEnterprise Manager

Enterprise Manager

Oracle VMOracle VMOracle SolarisOracle Solaris

Oracle LinuxOracle Linux

Page 17: Consolidate with engineered systems

ORACLE EXALOGIC ELASTIC CLOUDBest Oracle Applications Ownership Experience

�Easier

deployment

� Integrated

management

�Simplified

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Standardization

& Consolidation

�Simplified

maintenance

� Improved

support

�Streamlined

supply chain

Page 18: Consolidate with engineered systems

TypicalTypical

3X3X

WORKING TOGETHER

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ExadataExalogic

OTLPOTLP

Performance GainPerformance Gain

3X3X

Page 19: Consolidate with engineered systems

E-Business SuiteSelf Service and Order

Management

8x better Response Time

2x better Scalability

E-Business SuiteSelf Service and Order

Management

8x better Response Time

2x better Scalability

PeopleSoftSelf Service HRMS, FIN

3x better Response Time

5x better Scalability

PeopleSoftSelf Service HRMS, FIN

3x better Response Time

5x better Scalability

Siebel UCM

Customer Hub

8x better Response Time

4x better Scalability

Siebel UCM

Customer Hub

8x better Response Time

4x better Scalability

Response Time Response Time Response Time

Standard hardware

Exalogic and Exadata

E-Business SuiteOrder to Cash

3x better Response Time

2x better Scalability

E-Business SuiteOrder to Cash

3x better Response Time

2x better Scalability

Response Time

ORACLE APPLICATIONSOn Exadata & Exalogic

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Response Time Response Time

3X

Response Time

8X 8X

11.94 s

1.42 s

1.18 s

0.39 s

200 ms

25 ms

Response Time

3X

2.23 s

0.74 s

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Oracle ApplicationsOn Exadata & Exalogic

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Page 21: Consolidate with engineered systems

ENGINEERED SYSTEMS – THE FAMILY

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SPARC SuperClusterDatabase Appliance

Exalytics In-Memory

Exadata Exalogic Big Data

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Oracle Database Appliance

• Simple to implement

• Designed and priced to scale

Ideal for SMBs and Departmental Systems

• Designed and priced to scale

• Easy to manage and maintain

• Highest availability for this class of machine

© 2011 Oracle Corporation

Page 23: Consolidate with engineered systems

End-user Experience with ExalyticsSpeed of Thought Interactive Analysis

• Highly Interactive Analysis

• Free Form Data Exploration

• High Density Visualizations

• View Auto Suggestions

• Contextual Actions

• All on Mobile

23For information purposes only, not a commitment to the development, release, and timing of any features or functionality.

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What Makes it Big Data?

SOCIAL

BLOG

101100101001

001001101010

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VOLUME VELOCITY VARIETY VALUE

SMART

METER

001001101010

101011100101

010100100101

© 2011 Oracle Corporation

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Maximize the Value of Enterprise Big DataEngineered Systems for Big Data

25© 2011 Oracle Corporation

ACQUIRE ORGANIZE ANALYZE DECIDE

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