The Consumerization of IT

Edwin MarchanWindows Product Manager Microsoft Latin America

The Digital Lifestyle

The Environment & Evolution

of the Desktop

Consumerization in

Context

*Consumerization

• Trend for technology companies and earlier adopters to bring innovation into the consumer market prior to the business markets.

• Examples: Messaging, Social Networking, Devices, etc…• Resulting in a switch of technology power from the work place

to the home. • As a consequence: employees are now finding that their home

based IT is more capable than that provided in their workplace.

• *David Moschella, Douglas Neal, Piet Opperman, and John Taylor “The ‘Consumerization’ of Information Technology” Leading Edge Forum June 2004

Once upon a time on a far away desktop …

The world we live in…

Servers

Mobiles

Netbooks

PCs

Surface

Devices

The Business Opportunity

Advanced PC Consumers spend up to

US$400 on devices

I'm a PC and Windows 7 works the way I want!

Insert Video

Insert Video

New things

possible

Works the Way you Want

Everyday Tasks Made Easier

“make the things I do all the time, every day, easier and faster…”

“make my PC work the way I want it to – fast, stable, responsive…”

“make it simpler to connect to my stuff and my other PCs…”

Windows 7 for Consumers

Thank you!

Q&A