CONTENT STRATEGY

Tela LitanaContent Strategist and Social Media Manager

@Tela_telztela@zasocialmedia.com

ON THE AGENDA

• WHAT IS A CONTENT STRATEGY?

• WHY DO I NEED A CONTENT STRATEGY?

• CREATING AND IMPLEMENTING A CONTENT STRATEGY

• MY CONTENT STRATEGY BURGER

WHAT IS A CONTENT STRATEGY?

Careful Planning

WHAT IS A CONTENT STRATEGY?Continuous

Development

WHAT IS A CONTENT STRATEGY?Ongoing Management

WHY DO I NEED A CONTENT STRATEGY?

WHY DO I NEED A CONTENT STRATEGY?

ATTRACT

WHY DO I NEED A CONTENT STRATEGY?

MAXIMISE WEB

CONTENT

WHY DO I NEED A CONTENT STRATEGY?

PRIORITIZE

WHY DO I NEED A CONTENT STRATEGY?

BUILD TRUST

CREATING AND IMPLEMENTING A CONTENT STRATEGY

HOW DO I CREATE A CONTENT STRATEGY?

Picture by Andrew Kaufman

HOW DO I CREATE A CONTENT STRATEGY?

• OVERALL OBJECTIVES

• BUYER PERSONAS

• PRIMARY/SECONDARY MESSAGING

• EDITORIAL CALENDAR

• LINKING PLATFORMS

HOW DO I CREATE A CONTENT STRATEGY?

• Awareness

• Nurture

• Market Products

• Thought Leader

• Promote

HOW DO I CREATE A CONTENT STRATEGY?

• BUYER PERSONA/S

Look into your demographics, analyze your competitors, master the landscape

HOW DO I CREATE A CONTENT STRATEGY?

• PRIMARY/SECONDARY MESSAGING

Primary (our services)

Secondary (humor)Smart marketers

really master the art of primary and secondary messaging

HOW DO I CREATE A CONTENT STRATEGY?

• EDITORIAL CALENDAR

HOW DO I CREATE A CONTENT STRATEGY?

• TONE OF VOICE

Engage with people; just remember that a business has no business in peoples’ private lives – Nicole Nash.

HOW DO I CREATE A CONTENT STRATEGY?

• KNOW YOUR PLATFORMS

Content differentiation, understand how users speak on each platform

HOW DO I CREATE A CONTENT STRATEGY?

• KNOW YOUR PLATFORMS

HOW DO I IMPLEMENT MY CONTENT STRATEGY?

• LINKING YOUR PLATFORMS

MY CONTENT STRATEGY BURGER

Eye for detail..

Be a planner

and a doer!

Think on your feet!

END