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Contextual Sensing and Sentiment Classification Adrienne Andrew, Ph.D. Sentiment Symposium March 4, 2014

Contextual Sensing and Sentiment Classification

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Traditionally, sentiment classification uses models trained on example phrases that are coded for desired sentiment. When constrained to a corpus of well-constrained utterances, such as product reviews on a website, this approach works well. We argue sentiment classification for less constrained corpora can be improved by considering context. Context can simply be the current location of a person, or as complex as knowing the person is at work after a longer than usual day. Context and sentiment classification can be combined in two ways. First, contextual information can improve sentiment classification of text. Information such as where a person was when they created the text could help interpret the content or sentiment behind the text, particularly with content that might be sarcastic or ironic. Second, we can apply sentiment classification techniques to contextual data streams to identify the sentiment of a person at a point in time.For example, knowing that a person had a fairly busy day after not sleeping well could identify that person as tired or grumpy. This can be derived from information such as a wearable sleep sensor and calendar information, activity sensors, or location information, all of which can be derived from sensors on a mobile phone.

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Page 1: Contextual Sensing and Sentiment Classification

Contextual Sensing

and Sentiment Classification

Adrienne Andrew, Ph.D.Sentiment Symposium

March 4, 2014

Page 2: Contextual Sensing and Sentiment Classification

Location:

Starbucks

lots of

people here

Page 3: Contextual Sensing and Sentiment Classification

Location:

Starbucks

lots of

people here

Page 4: Contextual Sensing and Sentiment Classification

Location:

Starbucks

lots of

people hereTuesday

8:30am

Page 5: Contextual Sensing and Sentiment Classification

Location:

Starbucks

lots of

people hereTuesday

8:30am

10 15

Page 6: Contextual Sensing and Sentiment Classification

Location:

Starbucks

lots of

people hereTuesday

8:30am

Page 7: Contextual Sensing and Sentiment Classification

Location:

Starbucks

lots of

people hereSaturday

1:30pm

Page 8: Contextual Sensing and Sentiment Classification

“Burger Expert”

Page 9: Contextual Sensing and Sentiment Classification
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Page 12: Contextual Sensing and Sentiment Classification

Consumer Applications

SDK API

Customer Insight

Platform

Single-source user data

provisioner

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A Lifelogging app.

Saga is…

Page 15: Contextual Sensing and Sentiment Classification
Page 16: Contextual Sensing and Sentiment Classification

Location:

Starbucks

lots of

people hereTuesday

8:30am

Page 17: Contextual Sensing and Sentiment Classification

<the end>Andy Hickl

CEO

[email protected]

@andyhickl

Mike Perkowitz, PhD

CTO

[email protected]

@opticalens

Adrienne Andrew, PhD

Scientist

[email protected]

@ahaAtARO

GetSaga.com

ARO.com

@getSaga