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09. 11. 17.mobizen
The Next Web Is Contextual
Web
Please, Call Me ‘mobizen( 모비즌 )’.
Mobizen Means ‘Mobile + Netizen’.
Not Mobigen.
Don’t Call Me 모비젠 .
http://www.mobizen.pe.kr
http://talk.mobizen.pe.kr
http://tumblr.mobizen.pe.kr
http://meta.mobizen.pe.kr
http://mobizen.tossi.com
http://twitter.com/mobizenpekr
My History
I Love To Play Guitar.
My Hobby Is…
I Know This Kind Of Story Is Boring.
I want something
special.
I am not interested
in you.
I want to get in-formation.
I am not interested
in you.
What is something special?
It must be information.
I want something
special.
I want to get in-formation.
We Missed Something.
IT isInformation Technology.
아이는 어떻게 생기나요 ? From 지식 iN
http://www.itviewpoint.com/91749
Information IsMobile’s Weak Point.
What Is The Most ImportantIn The Picture?
Informations
RelationTime
Location WhoHow
With Who
Prehistory
Feel
Status
We Follow Only This Amount.
The Change Is Fast,
From Content To Context,
From Collection To Connection.
“Collecting Data Is Less Valuable Than
Connecting People”
- Sean Parker, Web 2.0 Summit
Q. What Else You Were DoingWhile Online?
- Source : Microsoft
Online Is Not a Stand-Alone Activity.
Share Of All Internet ActivityIn A Week Day.
- Source : Microsoft
- Image Source : Nokia
Mobile Leads The Contextual Web.
Why Change?
Most PersonalGadget Ever!
Faster Networks, Flat-rates,Fewer Walled Gardens,Better Interoperability.
Advanced FeaturesAnd Capabilities.
- http://CEnriqueOrtiz.com
Social
Location
Real Time
Discovery
Let’s See the SNS, First.
In Korea, It’s Easy To UnderstandWhat SNS Is.
두레 , 동창회 ,
계 , 예비군 (?)
제 15 회 동창회 모임 안내
Community Is Not Equal To SNS.
‘Individual Relation’Is The Most Important In SNS.
- Source : ABI Research
Mobile SNS User’s Trend
Latin America
Asia-Pacific
Middle East/Africa
W. Europe
North America
- Source : eMarketer.com
SNS AD. Market Size Is Bigger.
Relation
Service(Blog, PIMS, Message)
Wireless(LBS, SMS, Linkage)
Channel(Web, IM, E-mail)
PCD
(Personal Context Distribution)
Mobile SNS
Winner Takes Everything.
70%
67%
Mobile User More Likely To Tweet.
14%10%
20%
30%
% o
f In
tern
et
Use
rs
0%
25%
6%8%
Dec. 08 Sept. 09
Wireless Tethered
- Source : Pew Internet & American Life Project Surveys
- Source : Pew Internet & American Life Project Surveys
10%
20%
30%
% o
f In
tern
et
Use
rs
0%
More Device, More Likely To Tweet.
40%
50%
One Two Three Four or more
Use Twitter
10%
19%
28%
39%
- Source : David Mc Lure
Social Is Not Just Service, Is a Platform.
- Source : Pear Analytics LLC
Tweets Category
- Graph from TweetStats
Every SNS Posts Are Good Raw Data.
Contextual WebNeeds Raw Data.
Yes, Location Is A Good Raw Data.Let’s Talk About LBS.
2008 2013
48(73.8%)
이통사 기반 LBS 매출기타 LBS 매출
17(26.2%)
( 단위 : 천만달러 )
- Source : Frost & Sullivan, ABI Research
LBS Revenue
300(37.5%)
500(62.5%)
Important Functions Consumers Want To Have On Most
Frequently-Used Mobile Devices
- Source : Mobile Entertainment Platforms and Services
- Source : Gigaom
Location Gives The Physical Relation.
WPSWPS
RTLSRTLS Geo IPGeo IP
Geo TagGeo TagTower IDTower ID
Local Information
SNS
PCD
Circumference Info
Transportation
Travel
Map
Search
A-GPSA-GPS
BluetoothBluetooth
Local vs. Map
LBS Subscribers By Application
People & Pet Tracking
Game & Recreation
Navigation & Map
Infotainment
Enterprise
Community
- Source : ABI Research
- Source : STRABASE
Restaurant
SNS & Find buddy
Share Picture
Munch, urbanspoon,Vincinity, where
AirMe, NearPicsMobile Flickr, SnapMyLife
Loopt, Whrrl,Limbo, Zintin
News & Weather
Travel
Movie
AP Mobile News,iCoMo News,Fizz Weather
BoxOffice, Showtimes,OneTap Movies
Hotels.com, G-ParkTravelocity,iTrans-PATH
We Can use Location in Mobile Web.
위치정보보호법 , Since 2005. 07. 28.
Evolution to Discovery
Total Revenues From Mobile Search
- Source : Juniper Research
Total Revenues From Mobile Search
- Source : Juniper Research
Are You Sure?
We Love To Search ‘ 맛집’ .
Stop Guessing!
2008, Yahoo! Top Mobile Searches
1. MySpace2. Facebook3. Craigslist4. Movies
5. Weather6. Olympics
7. The Dark Knight8. Kim Kardashian
9. eBay10. AIG
2008, AOL Top Mobile Searches
1. MySpace2. AIM
3. iPhone4. MocoSpace5. Facebook6. Craigslist7. Weather
8. Free Ringtones9. MapQuest
10. Match.com
http://www.brysonmeunier.com
Growth Of Mobile Search By Category
- Source : msearchgroove.com
1000
900
800
700
600
500
400
300
200
100
0
Single User SearchSNS,chat,datingUncategorisedAdultGoogle, yahoo & PortalsMusicEntertainmentGamesSportPersonalization, Ringtones, downloadsLocalGlamourLotteryTravel, MotoringGamblingWeather
1 Jun 08 1 Aug 08 1 Oct 08 1 Dec 08 1 Feb 09 1 Apr 09
Search vs. Discovery
- Source : msearchgroove.com
Search DynamicPersonalization
Recommendation
Personalization Search& Local Device Search
Augmented Reality
Calm Down! It’s Not New.
Input Context DB Result
Text,
Voice,
Image,
Video,
Bar Codes,
Camera,
Location
Search Engine,
Internal Database,
SNS,
UCC
Web Site,
E-mail,
SMS,
Mobile Contents
The Change of Usage
Social search
Real Time
Real Time Search
Synchronous vs. Asynchronous
The Power Of Social With Mobile
Immediacy Is Not New In Mobile.
Always ActiveWid
get
Mobile + Social + Location + Discovery + Real Time= The Future.
It is Contextual Web.
Contextual Web Doesn’tAsk The High Technology.
Contextual Web NeedsA Lot Of Raw Data & Users.
So, What Shall We Do?
Make a Google Wave?
Change The Focus.
In Contextual Web,
Virtual World Calls
Real World.
The Change Of Web BM
Data Becomes Traffic.
Traffic Becomes Money.
1600
1400
1200
1000
800
600
400
200
02008 2009 2010 2011 2012 2013
502
627
811
1,005
1,211
1,405
US Paid SNS Revenues(Unit : Million $)
- Source : Piper Jaffray
Best Way To Monetize Social Media
- Source : Abrams Research
Don’t Stack Your Service. Roll Them!
“My Hope Is That The Mobile In-
ternet Does Not Go Down The
Path Of Re-creating The Inter-
net.”
- Jim Ryan
http://www.mobizen.pe.kr