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Presentation on conversion optimization at The Combine 2010 by James Paden
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Conversion OptimizationMaking MORE money online
James Paden
The Combine
September 11, 2010
What is Conversion Optimization?
“Conversion optimization is the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.”
- Wikipedia
Fear: Shipping
Fear: Returns
Fear: Security
Fear: Privacy
Fear: Quality/Accuracy
Fear: Legitimacy
Fear: Price
Users: Hunters
Users: Hunters
Users: Hunters
Users: Browsers
Users: Browsers
Users: Browsers
Users: Psychology
From WhichTestWon.com
Users: Psychology
From WhichTestWon.com
Users: Psychology:
From Carsonified.com
Users: Psychology:
Usability
Visibility
14% Signup Page Visits
From 37 Signals: Signal vs. Noise
Design: Visibility
From UsableWorld.com.au
12% More Add-to-Carts
From Vibrant Solutions
33% More Add-to-Carts
From Vibrant Solutions
33% More Signups
From dmix.ca
20% More Trial Signups
From LessEverything.com
32.5% More Downloads
From WhichTestWon.com
63% More Clicks
From WhichTestWon.com
3.44% More Downloads
From Blog.Mozilla.com
30% More Trial Signups
From 37 Signals
23% Less Newsletter Subscriptions
From WhichTestWon.com
113% More Submissions
From WhichTestWon.com
Google Website Optimizer: Sections
Google Website Optimizer: Combinations
Tests: Product Page
Tests: Product Page
Tests: Product Page
Educational ResourcesABTests.com
WhichTestWon.com
GetElastic.com
GrokDotCom.com
Testing Toolsgoogle.com/websiteoptimizer
NinjaButton.com
VisualWebsiteOptimizer.com
CrazyEgg.com
KissMetrics.com
Optimizely.com (private beta)
Questions? Feedback?
James Paden
E-mail: [email protected]
Phone: 317-674-3434
Website: http://www.VibrantSolutions.com
Blog: http://www.JamesPaden.com
