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August Conference 09
“Where do young women go to get their news?”
The answer was:
They don’t really go anywhere. They expect that if the news is important to them, it’ll find them.
…we need to
PUSH it out – all the platforms on which people are accessing information.
The Young Pass It On
The Young Pass It On
Instead of you goingto get it, the info comes
to YOU ( :
PUSH
“We tend to believe, if I’ve heard of a product before, it’s probably because it’s popular, and popular things are good.”
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the Black Swan